Manmademan
Member
lots of us called this from day one.
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AdvertisingAge: Xbox One's Data Treasure Trove Could Reshape Marketing
- Thread starter Freki
- Start date
lots of us called this from day one.
Neuromancer
Member
I'm not buying it.
Pretty much.
Microsoft aren't alone in this line of thinking. They may be further down the road in implementing it, but it's not like Sony isn't thinking about it as well. In the future you may just have to get used to it, or play on the PC / Nintendo consoles exclusively.
We’ve seen the Sony UI. It’s predominantly your own purchased content. I know Cerny talked about looking at your game library and - if you enable it - downloading game demos in the background, similar to your library.
But the UI does not push ads and promotional store content the way Xbox does. And, naturally, they have nothing even CLOSE to the kinect for monitoring your reactions to ads. While playing games or watching video.
there’s a huge gulf between the two companies in how they treat advertising in the UI.
You're determined to wiggle a Sony Too into all these kinds of topics, no matter how forced and uncorrelated it may be. Props to your determination, I guess.
why do they keep letting shit like this be discussed so readily in the public? Maybe they don't have control over that or something, I dunno. But seriously, what fucking consumer wants to hear that a system they're thinking about buying is made for advertisers to jizz over? I mean, in what universe is that an attractive thing to hear about a potential purchase?
It's like "hey guys there's this new awesome TV channel with 2x the amount of commercials! Tune in soon!"
I seriously don't understand what is wrong with Microsoft. The Xbox Division seems fundamentally broken in this generation or some shit.
It's like "hey guys there's this new awesome TV channel with 2x the amount of commercials! Tune in soon!"
I seriously don't understand what is wrong with Microsoft. The Xbox Division seems fundamentally broken in this generation or some shit.
RedNumberFive
Banned
It's a good thing that we have another choice. A cheaper, more powerful choice, that hasn't been built from the ground up as an advertisement delivery mechanism.
So, here's what we know about the advertising game and how MS sees it:
- Google makes an incredible amount of money with their pay-per-click search ads. Billions. Multi-billions. More than anyone expected.
- Microsoft clearly wants that advertising market. This is why Bing exists.
- Microsoft Research is dedicated, among other things, to running experiments on Bing and understanding how advertising revenue responds to different levels of information (see their website for more)
- the Xbox environment is prime advertising real estate, even more so than Bing, with a beautifully focused, cash-filled customer base.
- several execs have talked about kinect's potential for advertisement
The writing's on the fucking wall. There's more money (much more money) to be made advertising to Xbox One owner than securing an additional exclusive that sells 500 thousand copies. Microsoft knows this, and has been chasing it at least since the advent of Bing. And Albert wants us to believe that no one's working on that approach at the moment and the interview was only speculative? Bullshit. Albert's quote means absolutely nothing against the piles of evidence otherwise.
- Google makes an incredible amount of money with their pay-per-click search ads. Billions. Multi-billions. More than anyone expected.
- Microsoft clearly wants that advertising market. This is why Bing exists.
- Microsoft Research is dedicated, among other things, to running experiments on Bing and understanding how advertising revenue responds to different levels of information (see their website for more)
- the Xbox environment is prime advertising real estate, even more so than Bing, with a beautifully focused, cash-filled customer base.
- several execs have talked about kinect's potential for advertisement
The writing's on the fucking wall. There's more money (much more money) to be made advertising to Xbox One owner than securing an additional exclusive that sells 500 thousand copies. Microsoft knows this, and has been chasing it at least since the advent of Bing. And Albert wants us to believe that no one's working on that approach at the moment and the interview was only speculative? Bullshit. Albert's quote means absolutely nothing against the piles of evidence otherwise.
fastford58
Member
Yeah...like as soon as you accept the user agreement when you first boot the console.
Liberty4all
Banned
oh I am sure Sony will. But Sony's dash this Gen was smooth and ads unobtrusive. I'm willing to give them the benefit of the doubt that they will implement it always with the hardcore faithful in mind. Everything about the PS4 has been presented that Sony cares about not pissing off their core audience first and foremost
haterofpants
Neo Member
Diddy Kong
Banned
Good thing I'm not buying the Xbone. Way too much fuckery for me.
Uno Venova
Banned
reasons why the 'console manufacturer you would miss the least' thread was so unanimous.
Miles Quaritch
Member
The tiled based nature of the PS4 UI heavily suggests that once there's a significant amount of content on the PS4 marketplace, we'll start to see more ads. I doubt (hope) we'll non game related ads any time soon though and that's great. Non gaming ads are the only thing that annoy me about the 360 dash, that one, often animated window at the bottom is easy to ignore, but it's taking up a spot that could be used to advertise content already on the marketplace.
My point is that it's going to be a big thing going forward, Sony and MS will feature more and more advertising. Whereas MS is making crazy money from non gaming ads right now, it's not too unbelievable a suggestion to make that Sony undoubtedly want a piece of that very lucrative pie. The question is, will they take steps to ensure they get a piece or be happy with sub money and the ad revenue that game ads generate...which is pretty lucrative too from what I've read.
MS, as with this gen, will likely end up taking it to an extreme with the addition of Kinect, but let's not forget that both companies have patents on ads that use voice commands and gestures. This is obviously something that's not going away...
davepoobond
you can't put a price on sparks
I'm excited about being marketed to
Microsoft needs to just go focus on Windows or something. This philosophy of dipping their hands into every pot and trying to cram it all into this Frankenstein of a console is the reason why some share holders want to see the Xbox division scrapped altogether. They have simply lost the plot from where I stand.
CadetMahoney
Member
a sure sign they will lose next gen handily when they do anti-consumer things like this. Good thing Sony won't try any of this advertising.
fastford58
Member
Some of that 10% being used for this garbage? Even if you "opt out", you still lose.
This pretty much seals it for me, I think.
This pretty much seals it for me, I think.
I don't approve of MS's practices as a consumer, but in a business sense it makes sense. They are not selling the console for a loss or a very small one. Kinect will appeal to the casual audience, they are marketing it as more than just a dedicated game machine which is the only way they can really justify the 500$ price point, and they monetize live very well. Again, for consumers this sucks, but they are a business and their business model looks promising.
AyaisMUsikWhore
Member
Exactly. But ironic because this is something they hate that Google does and claimed that they don't do but welp... It looks like they are no different.
You really think MS execs would spread FUD about their own product?
Well I guess this gives further credence to this chart:
With the traditional PC market shrinking that's obviously not a good idea. And the reason they want to get rid of the Xbox (which is looking less and less likely) is simply because it's not making as much money as their other products. Microsoft doing something like this is one way to fix that.
gaming_noob
Member
I just posted this on my Facebook. We cannot allow these corporations to toy us around like this.
Miles Quaritch
Member
You mean it wasn't sealed for you before?
Miles Quaritch
Member
Tweet it to Greenberg, see if he replies.
Then good luck to them. None of their bloat appeals to me as a gamer, and I don't want to pay $100 extra for it when it is pared back on the performance side of things because of it.
IAmRandom31
Banned
I don't know what to say anymore, except ...
Pretty much sums it up
Pretty much sums it up
fastford58
Member
There was a remote chance, though my distaste with the direction MS has taken has been well articulated.
A kinectless sku is the only way to fix this particular issue. I'm not paying an extra $100 for a dust collector even if I could just unplug the thing.
Cthulhu_Steev
Member
I don't mind seeing an advert about a game on a games console, but I don't want to be shown an advert for shop where I can buy a sandwich and a packet crisps.
See also: Sony too!
walltowall
Member
Yeah good thing.......surely you're joking right? If you think Sony won't monetize their system you're being willfully blind.
But Kinect isnt free. Kinect is a big reason the console is $500.
I think some people are overestimating the desire of the mass market for a box that overlays web info on the TV screen along with Live TV. I honestly do not think this is a killer app. there have been other boxes that have done this (perhaps more clumsily than xbone) but theyve never taken off - even at $99.
If a $500 xbox ends up selling to the casual mass market crowd this xmas or even in the next 12 months, Ill be shocked. Its the hardcore gaming crowd that buys machines at launch at high prices and the decisions MS made have produced a box less desirable for big chunks of this crowd (and forget about international support outside the US).
I dont see how its a smart business model at all. They have features that are possibly interesting to a mass market crowd but tied to a box that is priced high enough to only attract the dedicated gamers or real tech heads that need to try everything.
Cthulhu_Steev
Member
They've already monetised it with PSN+ and online multiplayer, I doubt they're going to start selling my fizzy drinks on my games console. You can save this post and throw it back at me if I'm wrong.
thunder_snail
Member
I actually don't mind advances in ads. What I'm not okay with is how MS is charging people for Kinect so they can collect data about them and sell that data to advertising companies. it's like making customers pay to see ads. What they should have done is bundle Kinect for free and make up the cost by selling data to marketing companies. (I'm not talking about private data here.)
Just like how Sony was surely going to DRM it like Microsoft.
weekend_warrior
Banned
3rd console jinx.
There is a reason why Sony Too! has become a meme, every single distasteful thing that MS was going to put in their console was also going to be done by Sony
All of it turned out to be BS.
Liberty4all
Banned
I agree. If anything these initiatives going back to the 360s dash refresh have continued to poison the well.
I can't speak for others but MS has left me so pissed and disillusioned I sold my 360 (with 4 months of Live left), have 0 plans of getting an Xbone, and ACTIVELY go out of my way to warn casuals not to buy it.
It's one thing to have a little negativity about your product launch, but another to have the knowledgeable hardcore base actively telling casuals your product is evil.
jhmtehgamr20xx
Banned
Seems you make the grade then, tho I'd say you didn't have to prove anything to anyone to be believed; MS has done enough of the proving themselves.
I'm almost of the belief they'll bring the DRM policies back online after all.
MesserWolf
Member
All this reminds me of the second episode of the tv serie black mirror..... Check it out if you haven't seen it.
FeiRR
Banned
Do you think dashboard ads will disappear if you don't use Kinect? They'll just be less accurate.
Everything about the xbone looks like its based on a mandate from upper level MS execs to rapidly expand xbox revenue. the only way they could think of to do this was to expand the functionality and try to make it more of a TV/web box than games box (and the initial DRM policies that would result in more income from restricting used sales).
I remain highly skeptical that it will work.
CadetMahoney
Member
I really don't think Sony will be doing all this advertising thing MS does.
jhmtehgamr20xx
Banned
You haven't finished your training Ryu; you never learned the art of Use Your Own Brain.