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nephilimdj
Member
(03-01-2016, 06:18 AM)
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So I had a quick search here and on kotaku aus, and so such news.
Target have now made 18+ rated games plain packaging, the same thing the Australian Government made Cigarette companies do a few years ago.

Target Australia was in the news a 2 years ago for pulling GTAV from the stores after a social media campaign
http://www.target.com.au/medias/mark...Release-v2.pdf

Update: After being featured in a few blogs and making its way onto /r/games/, Kotaku has contracted Target and its been removed.
http://www.kotaku.com.au/2016/03/sou...lete-shambles/


Last edited by nephilimdj; 03-08-2016 at 04:22 AM.
cheezcake
Member
(03-01-2016, 06:19 AM)
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Hahahahahahaha

I can't believe they voluntarily did this that's hilarious, everyone going to JB or online retailers anyway
LimitedTimeGamer
Junior Member
(03-01-2016, 06:20 AM)
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Hey, if it stops ignorant parents buying GTAV and Call of Duty for their 8 year old, more power to Target.

And now the question we all wonder, will any of them read the packaging.
BedBison
Junior Member
(03-01-2016, 06:20 AM)
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But think of the children
Platy
Member
(03-01-2016, 06:21 AM)
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It is not like anybody buys gta or call of duty for the cover these days =P
DownGrader
Member
(03-01-2016, 06:22 AM)
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What the hell is going on with Straya and age ratings? What kind of cruel German USK bureaucrat bit your officials and store managers?
70s Style Pimp
Member
(03-01-2016, 06:23 AM)
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Pathetic.
Bjoern the Smexy
Member
(03-01-2016, 06:24 AM)
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And people say that Germany fucked up with the big USK logos on the cover.

Australia once again outdid Germany. Thanks Australia.
Renpatsu
Member
(03-01-2016, 06:24 AM)
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Originally Posted by DownGrader

What the hell is going on with Straya and age ratings? What kind of cruel German USK bureaucrat bit your officials and store managers?

Target shouldn't be taken as the norm down here, but I guess it is a barometer of the extreme conservative take on video games.
DJMicLuv
The beavers have won.
America has fallen.
(03-01-2016, 06:25 AM)
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[Looks at photo]

You're right! IT'S WAR!!! The most passive aggressive war so far in history but a WAR none the less.

I'm not sure I can see it really matters much in the scheme of things.
flipswitch
Member
(03-01-2016, 06:25 AM)
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Looks like they're selling pirate copies..
SolicitorPirate
Member
(03-01-2016, 06:25 AM)
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Originally Posted by BedBison

But think of the children

Honestly, kids are basically the only people buying games in Target.

When did this supposedly happen? I was in a target on Sunday and didn't see this
bitbydeath
Member
(03-01-2016, 06:25 AM)
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Must not pay much attention to R18 classifications anymore.

Watchdogs R18?Really?
Corpekata
Member
(03-01-2016, 06:26 AM)
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Seems weird to even give the shelf space to the games if they aren't going to cover them like that. At that point you might as well keep them in the back or locked up elsewhere and just have a list printed up. A lot of the point of premium shelf space is to capture the attention of the casual shopper and that's not going to happen with them all covered.
SolicitorPirate
Member
(03-01-2016, 06:27 AM)
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Originally Posted by Renpatsu

Target shouldn't be taken as the norm down here, but I guess it is a barometer of the extreme conservative take on video games.

Honestly, I see it as just Target adapting to their market. Older gamers tend towards JB and Arab Games, whereas Target tends to attract kids and grandparents buying presents.
NinjaCatfish
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(03-01-2016, 06:28 AM)
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If this is from South Australia, it's not new and not a Target specific thing at all. Been law since 2010.

http://www.theaustralian.com.au/news...-1225819431495

Adults aged over 18 seeking to buy or borrow a copy of Mad Max, the acclaimed desert war drama Three Kings, starring George Clooney, the Brad Pitt classic Fight Club or the 2009 Blu Ray release of Sasha Baron Cohen's fashion parody Bruno will now find them in plain packaging displaying nothing more than the film's title.

DownGrader
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(03-01-2016, 06:28 AM)
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Originally Posted by Corpekata

Seems weird to even give the shelf space to the games if they aren't going to cover them like that. At that point you might as well keep them in the back or locked up elsewhere and just have a list printed up.

Maybe retailers are contractually obliged to put the goods on shelf, or maybe they just want to somewhat minimise the hassle.
cookienut
Banned
(03-01-2016, 06:29 AM)
No, you cannot see the cover of this R18 game, but you can see the cover of this R18 DVD or BluRay. And yes, we will sell skimpy underwear to your 8 year old because, well reasons.

What a joke.
Boss★Moogle
Member
(03-01-2016, 06:29 AM)
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So they removed GTA V for violence on women. I'm curious do they do anything for hip hop CDs that demean women? If not seems kind of unfair to just target one medium.
Shambalakan
Member
(03-01-2016, 06:29 AM)
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That's really bad for some +18 games!
just kidding! I don't know how people can buy games only with looking at covers!!
chaobreaker
Member
(03-01-2016, 06:30 AM)
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If it doesn't stop adults from getting the games I see no problem with this.
nephilimdj
Member
(03-01-2016, 06:38 AM)
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Originally Posted by NinjaCatfish

If this is from South Australia, it's not new and not a Target specific thing at all. Been law since 2010.

http://www.theaustralian.com.au/news...-1225819431495

Maybe is just a SA thing then, but JB, EB and BigW dont put plain covers on here in SA.

Maybe someone in another state went to Target today?
Hamster Plugin
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(03-01-2016, 06:38 AM)
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Originally Posted by Boss★Moogle

So they removed GTA V for violence on women. I'm curious do they do anything for hip hop CDs that demean women? If not seems kind of unfair to just target one medium.

It's just a bullshit reason to get the most violent game out of there. If that was really the reason, they should also be removing COD Black Ops 3 and Far Cry Primal. GTA has always been the big one that all moral guardians complain about though.
aussiedude08
Member
(03-01-2016, 06:39 AM)

Originally Posted by NinjaCatfish

If this is from South Australia, it's not new and not a Target specific thing at all. Been law since 2010.

http://www.theaustralian.com.au/news...-1225819431495


Well that explains it. South Australia was the one holding back the R18 rating for as long as they could.
jwk94
Member
(03-01-2016, 06:39 AM)
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So if you buy the game, can you get the original cover?

Originally Posted by Boss★Moogle

So they removed GTA V for violence on women. I'm curious do they do anything for hip hop CDs that demean women? If not seems kind of unfair to just target one medium.

Don't other musical genres also demean women? Why stop at hip hop?
Shambalakan
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(03-01-2016, 06:43 AM)
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Originally Posted by jwk94

So if you buy the game, can you get the original cover?

You should print it yourself.
Bishop89
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(03-01-2016, 06:43 AM)
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Originally Posted by cheezcake

Hahahahahahaha

I can't believe they voluntarily did this that's hilarious, everyone going to JB or online retailers anyway

Yep.

God bless JB and price matching.

FUCK target...

So if you pick it up for collection, do you get the original cover or this shit?
DownGrader
Member
(03-01-2016, 06:44 AM)
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Originally Posted by jwk94

So if you buy the game, can you get the original cover?

From what I see, this is just a piece of paper slipped into the original box (look at Wolfenstein TNO for Xbox One in the middle). Still... I hate when stores mess with boxes. So many covers ruined by RFID tags put behind the box art sleeve...
Last edited by DownGrader; 03-01-2016 at 06:46 AM.
Bishop89
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(03-01-2016, 06:51 AM)
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Originally Posted by bitbydeath

Must not pay much attention to R18 classifications anymore.

Watchdogs R18?Really?

urgh... it depends who reviews it I guess.

For example deadpool apparenty is r18+ in the states, but its MA15+ over here.

I dont really see why its r18+ but whatever.
JBwB
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(03-01-2016, 06:59 AM)
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Originally Posted by cheezcake

Hahahahahahaha

I can't believe they voluntarily did this that's hilarious, everyone going to JB or online retailers anyway

Yep JB Hi Fi is the way to go for games these days. Out of all the major stores they generally have the best prices.

Also F^&* Target for this crap lol.
Last edited by JBwB; 03-01-2016 at 07:01 AM.
FataIChoice
Member
(03-01-2016, 07:20 AM)
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Originally Posted by Bishop89

urgh... it depends who reviews it I guess.

For example deadpool apparenty is r18+ in the states, but its MA15+ over here.

I dont really see why its r18+ but whatever.

Never forget Totori.
Safeto20Scroll
Junior Member
(03-01-2016, 07:24 AM)
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Haven't seen that at any Target stores around where I live, that's pretty insane :v
patapuf
Member
(03-01-2016, 07:27 AM)
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That seems really ineficient, do they make enough on game sales that this is worth it?
toddhunter
Member
(03-01-2016, 07:41 AM)
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I don't have a problem with this.

I shop at Target quite often, but I never even bother to look at their game's section. It is small, poorly stocked and basically a complete non-event.

So the only people who would be buying games there clearly have absolutely no clue what they are looking for, or what they are buying. The more protection/help these people are given the better.

So yeah, slight inconvenience for those people wanting to pick up a warcraft battle chest or the sims 3, but otherwise they should be able to do what they want.
virtualS
Banned
(03-01-2016, 07:45 AM)
Must have a seriously out of touch managing director.. or a store manager gone rogue.

Just pull them from sale entirely if you're that against mature games.

In their defence, lots of parents are dumb and negligent.
PigzFly
Junior Member
(03-01-2016, 07:49 AM)
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Hahahahaha. This is incredible.

I basically only shop online or buy digitally so it's fun to see what the real world looks like sometimes. Keep fighting the good fight Target.
XANDER CAGE
(03-01-2016, 07:50 AM)
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To be honest this just sort of makes them look cooler.
lastplayed
Member
(03-01-2016, 07:52 AM)
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One of NZ's largest retailers pulled all 18+ movies and games from shelves to make themselves more family "friendly".

Whatever, I buy everything digital now.
Fraeon
Member
(03-01-2016, 08:02 AM)
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I'm not getting it. What's the big issue here?
SiegePhalt
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(03-01-2016, 08:03 AM)
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Originally Posted by virtualS

Must have a seriously out of touch managing director.. or a store manager gone rogue.

Well GTA V was sold at most/all Target Australia stores for over 12 months before a petition had them remove the game, so saying out of touch or rogue is almost a compliment. :p

Originally Posted by XANDER CAGE

To be honest this just sort of makes them look cooler.

No, this makes you look cooler.







JB know how to employ good staff and let them have some fun. Meanwhile, at Target.....
the_batman
Member
(03-01-2016, 08:05 AM)
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why does australia do/tolerate this?

Originally Posted by Fraeon

I'm not getting it. What's the big issue here?

how about the fact the aussie government thinks its people are morons and need to be protected from covert art.
Last edited by the_batman; 03-01-2016 at 08:08 AM.
hydrophilic attack
Banned
(03-01-2016, 08:07 AM)
"mature" gaming
Jack The Nipper
Can outshoot and shutdown Steph Curry at the local YMCA.
(03-01-2016, 08:10 AM)
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There is a chance they were caught or in trouble for breaking the rule possibly. So they got fined or in trouble? So someone stepped up thier game
Darmik
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(03-01-2016, 08:10 AM)
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I'm pretty sure you get a sealed copy from behind the counter with the regular cover. This has been the case when I pick up games for cheap at launch from Target. I've never seen this myself but I haven't been to Target the last few weeks.
Omnii-chan
Member
(03-01-2016, 08:11 AM)
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Cover art is made to get people to pick up the games and consider a purchase. It's bad for consumers, some of whom will just pass on it now, and bad for the developer who puts in the work to make the game look appealing.

Utter lunacy.
Last edited by Omnii-chan; 03-01-2016 at 08:14 AM.
dity
Member
(03-01-2016, 08:11 AM)
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I don't think anyone actually buys games from Target. It's just a "me too" section full of "electronics".

Originally Posted by the_batman

why does australia do/tolerate this?

Because someone intentionally going into Target to buy a video game is unheard of.
SiegePhalt
Member
(03-01-2016, 08:12 AM)
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Originally Posted by the_batman

why does australia do/tolerate this?


how about the fact the aussie government thinks its people are morons and need to be protected from covert art.

Two things:

1. It's not Australia which is doing it, it's Target Australia (FYI, Target and Target Australia are separate from one another.)

2. Target Australia was, I'm confident they were forced into this by a petition or petitions. The whole GTA V petition thing started it. The government has no say in how they choose to advertise games.
Darmik
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(03-01-2016, 08:12 AM)
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Originally Posted by the_batman

why does australia do/tolerate this?


how about the fact the aussie government thinks its people are morons and need to be protected from covert art.

This is Target's decision. There are no laws requiring them to do this like with cigarette packets.
RipperGrim
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(03-01-2016, 08:17 AM)
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Must be annoying for Australians living in a nanny state.
dity
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(03-01-2016, 08:23 AM)
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Originally Posted by RipperGrim

Must be annoying for Australians living in a nanny state.

You can buy the games normally from basically anywhere else you buy games here.

Foreigners hear news about Target Aus and make so many assumptions.

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