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mocoworm · Sep 23, 2014

http://www.eurogamer.net/articles/2014-09-23-xbox-one-price-cut-by-20-in-the-uk

You can now pick up a standard Xbox One console for as little as £329.99 in the UK. That's £20 less than the console's previous official price point.

The new price is now live on the official Microsoft Store site and is also reflected on third-party retailers such as Amazon.

Microsoft has yet to formally announce the change, but that hasn't stopped employees at the firm from pointing it out.

Impeccable · Sep 23, 2014

How low can they go?

Astro Racer · Sep 23, 2014

Your move, Sony.

Lashley · Sep 23, 2014

Desperate for more customers, if I had the money to spare I'd be tempted

ShogunDarius · Sep 23, 2014

officially dropped £100 in less than a year

Putty · Sep 23, 2014

Astro Racer said:
Your move, Sony.

Sony won't do a thing.

dolemite · Sep 23, 2014

Astro Racer said:
Your move, Sony.

Amazon UK kept a black Destiny bundle for 329 for about 1 week.

Astro Racer · Sep 23, 2014

Putty said:
Sony won't do a thing.

They might in the US and UK, where the Xbox is slowly creeping up on them.

SmokyDave · Sep 23, 2014

I'm hoping we'll see 'em somewhere around £279 for xmas. I won't be able to resist at that sort of money.

get2sammyb · Sep 23, 2014

Interesting stuff. Reposting my thoughts from the other thread about this, when it still seemed rumour-ish.

It's interesting this - only two or three months ago, Microsoft was promoting the drop to £349.99; now it's gone lower again. To have knocked off around £100 in less than a year is insane really, and shows just how far in front Sony is.

Of course, this does create a problem for Sony. They don't really need to drop the price, but do need to make sure they suddenly don't become labelled as the "expensive" option. I think it's a good problem to have, though - the lack of PR attached to this "price drop" suggests it's, for want of a better word, an embarassed move; it's very low key.

I think Sony will make a massive deal out of things when they do eventually drop the price, and they'll likely benefit from it much more than what Microsoft's doing here. Of course, they do have a bit of a headache until that happens.

It's a good problem to have, though - and good for the industry all around; I've no issue with a clear front runner, but it's nice to see the two at least pushing each other.

Putty · Sep 23, 2014

Astro Racer said:
They might in the US and UK, where the Xbox is slowly creeping up on them.

No ones creeping up.

Loris146 · Sep 23, 2014

Astro Racer said:
They might in the US and UK, where the Xbox is slowly creeping up on them.

What ?

Jigorath · Sep 23, 2014

Putty said:
Sony won't do a thing.

They just painted the console white and achieved even better results.

madmackem · Sep 23, 2014

Astro Racer said:
They might in the US and UK, where the Xbox is slowly creeping up on them.

Link, last we heard the gap was getting bigger.

Percy · Sep 23, 2014

Astro Racer said:
They might in the US and UK, where the Xbox is slowly creeping up on them.

Where did you read that?

Mihael Mello Keehl · Sep 23, 2014

They should cut the price to that in the US if they are serious tho..

BlackBuzzard · Sep 23, 2014

Astro Racer said:
They might in the US and UK, where the Xbox is slowly creeping up on them.

What fairyland you living in New Zealand?

Diablohead · Sep 23, 2014

I worry that if microsoft reward day 1 buyers at some point I will miss out, I never redeemed the day one achievement because I thought it was trash.

dead monkey uk · Sep 23, 2014

Astro Racer said:
They might in the US and UK, where the Xbox is slowly creeping up on them.

If by 'creeping up on them', you mean being outsold by the PS4 every week, yes I agree.

MDSLKTR · Sep 23, 2014

Astro Racer said:
They might in the US and UK, where the Xbox is slowly creeping up on them.

Hahaha "slowly"

Garrett Hawke · Sep 23, 2014

GAME does a LOT of XBOX promo already it seems, I'm surprised they're still having to slash prices.

SymbiantXenos · Sep 23, 2014

Will be under £300 by easter.

jiiikoo · Sep 23, 2014

MDSLKTR said:
Hahaha "slowly"

So slowly that it is unnoticeable.

CaptainTiptop · Sep 23, 2014

Waiting for sub-£300 doesn't seem too unreasonable right now.

Zekra Dezivad · Sep 23, 2014

third price cut in 10 months in uk, wow

Tommy DJ · Sep 23, 2014

Astro Racer said:
They might in the US and UK, where the Xbox is slowly creeping up on them.

Sure maybe if you ignore the fact that the LTD sales gap increasing every month.

thewhitehawk · Sep 23, 2014

Sunset Overdrive sure looks nice, but there's nothing else on the platform that could interest me that isn't available on the PS4 which I already own, or on the PC (so much for the word "exclusive"). Regardless of their price I don't think I'd purchase one right now.

They have a software problem, not a pricing one, in my opinion.

SlipperyFishes · Sep 23, 2014

Lashley said:
Desperate for more customers, if I had the money to spare I'd be tempted

Desperate? If they can drop the price comfortably then it's a move at expanding the user base by offering value. They're aiming for the price point the market will respond to.

Averon · Sep 23, 2014

I wonder how much danger MS is in with consumer with these constant price cuts and deals. Why pick up a Xbone now when there's a better deal just around the corner?

Rymuth · Sep 23, 2014

Astro Racer said:
They might in the US and UK, where the Xbox is slowly creeping up on them.

Huh?

SmokyDave · Sep 23, 2014

Tommy DJ said:
Sure maybe if you consider the LTD sales gap increasing every month.

They're creeping up in the same way that I'm creeping up on my younger days.

Portugeezer · Sep 23, 2014

Astro Racer said:
They might in the US and UK, where the Xbox is slowly creeping up on them.

You mean creeping away.

Ray Wonder · Sep 23, 2014

This Astro Racer is really good at derailling with bullshit.

Kazuma Kiryu · Sep 23, 2014

Astro Racer said:
They might in the US and UK, where the Xbox is slowly creeping up on them.

Please tell me this is sarcasm.

RazielCuts · Sep 23, 2014

Still no sign of a Master Chief bundle?

rrc1594 · Sep 23, 2014

dolemite said:
Amazon UK kept a black Destiny bundle for 329 for about 1 week.

Sony is just chilling back counting their O wait never mind.

They are not dropping that price for years selling to well

Lashley · Sep 23, 2014

planetsmasherx1 said:
Desperate? If they can drop the price comfortably then it's a move at expanding the user base by offering value. They're aiming for the price point the market will respond to.

Yes, desperate. They need to do this to try and expand their user base. It's dropped £100 in less than a year, how is that not the move of a desperate company?

Sodding_Gamer · Sep 23, 2014

CaptainTiptop said:
Waiting for sub-£300 doesn't seem too unreasonable right now.

Same. Sub £300 and a revision model (ala slim) and I'll take it. Got a space in my Entertainment unit waiting. Just not willing to spend £300+ for a Xbone with only 2 exclusives I'm interested in atm.

jiiikoo · Sep 23, 2014

Sodding_Gamer said:
Same. Sub £300 and a revision model (ala slim) and I'll take it. Got a space in my Entertainment unit waiting. Just not willing to spend £300+ for a Xbone with only 2 exclusives I'm interested in atm.

I think I'll wait for the 249 model that will eventually come. I'm in no hurry to get it.

Percy · Sep 23, 2014

SymbiantXenos said:
Will be under £300 by easter.

First £299 Xbone by Xmas... I'd lay money on it.

iceatcs · Sep 23, 2014

With this same pace, MS will start to pay us in 4 years.

Astro Racer · Sep 23, 2014

Putty said:
No ones creeping up.

Loris146 said:
What ?

madmackem said:
Link, last we heard the gap was getting bigger.

Percy said:
Where did you read that?

BlackBuzzard said:
What fairyland you living in New Zealand?

dead monkey uk said:
If creeping up on them, you mean being outsold by the PS4 every week, yes I agree.

MDSLKTR said:
Hahaha "slowly"

I mean that it has been selling better than before in the recent weeks (It was the second-biggest selling console last week. Which is a lot better than it has been doing).

Ignoring it would be very PS3-era thing for Sony to do.

rrc1594 · Sep 23, 2014

Lashley said:
Yes, desperate. They need to do this to try and expand their user base. It's dropped £100 in less than a year, how is that not the move of a desperate company?

Who cares better for the consumers

Vol5 · Sep 23, 2014

Astro Racer said:
Your move, Sony.

Business as usual at Sony right now. I doubt they are looking over their shoulders.

jiiikoo · Sep 23, 2014

iceatcs said:
With this same pace, MS will start to pay us in 4 years.

Or change their tactics from "When you buy an Xbox One, get one game for free" to "Buy a game, get Xbox One for free".

Empty · Sep 23, 2014

hope they keep dropping it further and further so i can play sunset overdrive and d4 sooner!

twobear · Sep 23, 2014

Astro Racer said:
Your move, Sony.

I'm sure Sony's response will be to do nothing and continue to outsell them.

Guymelef · Sep 23, 2014

Soon...

Sodding_Gamer · Sep 23, 2014

jiiikoo said:
I think I'll wait for the 249 model that will eventually come. I'm in no hurry to get it.

Yup. However like a poster said above it's not a pricing problem for me it's a software one. There isn't many games I'm interested in for me to purchase. I can get most of them on my ps4 or PC. Leaving Sunset Overdrive and Forza Horizon 2 the only games I'm slightly interested in.

I;m hoping by the time it is around £250-£280 and a hardware revision there will be some more announced games that take my fancy.

GribbleGrunger · Sep 23, 2014

Astro Racer said:
I mean that it has been selling better than before in the recent weeks (It was the second-biggest selling console last week. Which is a lot better than it has been doing).

Ignoring it would be very PS3-era thing for Sony to do.

The difference is that the PS3 was 'outselling' the 360 WW. The XB1 is getting outsold WW by a huge margin and getting beaten in the UK and the US. Regardless of whether the ratio has grown smaller, in no way can it be described as 'creeping up'.

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