FUNKNOWN iXi
Member
Fighting against these sites in legal ways is extremely hard; they are normally in countries were IP rights are hard a buy (Eastern Europe for example), they are only acting as a middle man (where the consumer acknowledges that the site in question is not responsible for the legality of the key), and the origins of the keys are hard to use as eveidence even though Ubisoft can be confident enough to disable them.
Ubisoft themselves do not make a nifty profit from these sites, we are really talking about a few percents of the whole products value (I can't remember where this number comes from, but it was a research/article on unauthorized resellers) and the problems that can come with the purchases (lack of language selection, locked regions) are something that the consumers hold Ubisoft themselves responsible most of the time.
Yeah, this is a poor position for any company to be in, that's for sure.There are business that sell stolen goods that look legitimate too. They aren't 'shady dark alleys' like we try to imagine, because people wouldn't go for that. Most look like legit businesses and are not. With the internet it's going to be even harder for consumers to tell what's legit and not. Suppose you could try to google it but might find mixed things? I doubt though that would find too many people claiming amazon.com or steam.com are doing fraudulent things.