10 mins showing new hardware
80 mins showing games on new hardware
(No bullshit developer talky-time, do all that when showing off the hardware instead, preferably Panos)
Show gameplay where possible
Show new IP's, fan favourite IP's where possible
Stop letting EA and Ubisoft hog up showtime unless its a showing that specifically benefits Xbox/Win10, not some boring marketing deal either
Get the audience excited for god sake please, make it into a SHOW, MS can do very hype announcements but they're few and far between, and usually tech-related instead of a beloved or long-awaited game (10 minutes of Gwent, fucking really? Take big tips from Sony E3 for this)
There, all you need
What does that even mean?
Man in charge of E3 event asks rhetorical question regarding return of beloved series, heart attacks follow