• Hey, guest user. Hope you're enjoying NeoGAF! Have you considered registering for an account? Come join us and add your take to the daily discourse.

Insomniac gets a new logo

Hexer06

Member
Ehh... Not really a fan of it, but I couldn't care less about a logo. Gimme Sunset Overdrive 2 after Spiderman please! :D
 

Kureransu

Member
MtZ9N.gif

I was going to make this post verbatim. Like we were totally on the same wavelength with this one.
 

VanWinkle

Member
Ehh I don't dislike as much as I assumed I would (I rarely like minimalist logo changes), but it definitely loses its identity some I feel.
 

Auctopus

Member
I'm not usually that bothered about logo changes and most of the time they're for the better.

But God, that's awful. Such a lack of imagination and heart.
 

Servbot24

Banned
Not everything has to be flat design.

Actually everything does :)

Logos have to be versatile and work in a variety of formats. Including black and white, full color, imprints on metal, it needs to be easily readable both as a huge banner and tiny font, etc, etc. Plus they need an identifiable symbol logo when the letters are not fully displayed, and the new O is more distinct than just a picture of a moon.

I'm sure there are gamers who think that it would be cool if Spyro and Sunset people were skateboarding across the letters as part of the logo. But logos need to serve a specific purpose, and minimal logos are generally far better at achieving that purpose.

New logo is a big improvement by the way!
 

QisTopTier

XisBannedTier
About as much personality as the cover of Fuse, maybe that's what made them want to change. That fun quirky Insomniac logo didn't match the rest of the dull shit on the cover :D


Fuse 2 coming soon or something LOL
 

Fuchsdh

Member
Personally I would have just gotten rid of the stroke outline on the old one and called it a day. Would have still read cleaner without feeling so drained of personality.
 

sloppyjoe_gamer

Gold Member
I like it!

If i recall they have two main studios right....their main one and a NC or SC one. Assuming that the main one is full bore on Spiderman, can we assume the other is working on or at least starting the next R & C Title? Please?
 
Old logo was a bit cartoony, new logo looks clean and still invokes the imagery of the moon in a clever way. But whatever, it's just a logo. Announce new games!
 
I was never a big fan of their old logo. I don't like how it had two very different fonts.

But the new one is dull and modern-business-generic as can be.
 

Bronetta

Ask me about the moon landing or the temperature at which jet fuel burns. You may be surprised at what you learn.
Actually everything does :)

Logos have to be versatile and work in a variety of formats. Including black and white, full color, imprints on metal, it needs to be easily readable both as a huge banner and tiny font, etc, etc. Plus they need an identifiable symbol logo when the letters are not fully displayed, and the new O is more distinct than just a picture of a moon.

I'm sure there are gamers who think that it would be cool if Spyro and Sunset people were skateboarding across the letters as part of the logo. But logos need to serve a specific purpose, and minimal logos are generally far better at achieving that purpose.


New logo is a big improvement by the way!

Except no ones saying that. The old logo was better, plain and simple.
 

EvB

Member
Now I can’t I see the O And they have crescent moons, it seems better.

I suppose it may move too when it’s in a game
 
Actually everything does :)

Logos have to be versatile and work in a variety of formats. Including black and white, full color, imprints on metal, it needs to be easily readable both as a huge banner and tiny font, etc, etc. Plus they need an identifiable symbol logo when the letters are not fully displayed, and the new O is more distinct than just a picture of a moon.

Are you drunk? The moon and the slacky font were highly distinctive, this thing isn't.

I understand flat coloring and reduction of detail clutter has multiple practical advantages, but you don't need this level of lining in for reaching them. If Insomniac is entering gamer T-shirt market they could stick to the moon. This is just following the stupid trend.
 

eXistor

Member
That's modern logo design alright. Don't care for it personally. I really dislike how we're moving away from fun logo's and instead are heading towards bland, business-like ones.
 

Alienous

Member
I like it.

Insomniac is one of the best developers around, and this logo seems like something that would fit before a mature game like Resistance as well as a cartoony game like Ratchet & Clank.
 

Mit-

Member
Do people really think this type of logo design is a new trend? Look up any logo redesign from the last half decade at least. This is them catching up with the times.

Fantastic redesign, btw. Professional, unique, and the O is a great concept giving them a simple icon to identify with, that also calls back to the old moon.

Do people in this thread miss the old iPhone skeuomorphism too?
 

Vire

Member
I think the new one is better, especially the crescent moon / O shape part, but the font choice is not doing it for me. I wish it was a little less business like.
 
Top Bottom