It's almost like Square-Enix is a business or something....
You can't blame anyone but yourself (or god) for your hype. To them this is in fact a big deal and as a business this was a good way to promote it's release since you can't run commercials for IOS games and Apple probably wasn't going to hype it up either. So you hype it up via countdowns. Getting it's name out there.
I'm not happy about this shit either as I don't find playing games on my Iphone that fun BUT I 'm also not gonna blame them for Hyping this up....
It's kinda their job.
From now on expect IOS, Facebook, mobile games when there are countdown sites. Most games are revealed via tradeshows, famitsu, gameinformer and the likes. it seems.
Hype Trains only lead to pain.
Oh no, I'm not one of the butthurt fans, I expected this just by reading the first post in the thread, it's just that I find funny that the same people that get all angry about these things are the ones that promote them the most.