Zoe
Member
I'd imagine an argument for infringement is Kevin Butler character has been diluted so any future ad campaigns would no longer be effective.
Edit: or to put it more eloquently:
Edit: or to put it more eloquently:
Which is the point. Their spokesman made a commercial which indirectly also promoted a competitor's product. We already had a great laugh at it. Whether their working relationship had been terminated prior to this ad being made or not, his participation in that Bridgestone promotion compromises their ability to continue using Lambert as their spokesman. Maybe it seems heavy-handed, but if Sony intended to continue making Kevin Butler ads, this was a huge slight from Lambert. It's no laughing matter.