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SCEA patents amazing new advertising technology

D

djplaeskool

Member
It's really hard to take any Sony patents seriously, or at least, think they may become reality, especially after the Move-strapped-to-whole-body-OMG-BICYCLE-KICK drawing.
 
C

cand

Member
sangreal said:
gqpCseVl.png
Click to expand...

You sir are a genius.

STEVE HOLT
 
I

I H8 Memes

Member
This is the way the world ends

This is the way the world ends

This is the way the world ends

Not with a bang, but with a whimper, of McDonalds
 
Flatline

Flatline

Banned
Warm Machine said:
Don't try to deny that there has been a rising tide in ad based anger towards MS over the last while stemming from the dash and paywalls. Quantifiable reasons for people to be upset, reasonable or not. Then Sony does this and makes it kind of funny and cute.
Click to expand...


Are you comparing real paywalls and ads Microsoft has actually implemented with a patent we don't know if it will ever be used and then whine because people aren't equally outraged?

Jesus Christ, are you serious?
 
O

Oersted

Member
Imagine the possibilities:

" We want to show you a commercial by our great partner McDonalds. If you want to skip this commercial,please yell loud and clear how much you love McDonalds."

...


"Thank you. The video will be automatically uploaded. Your friends will receive a message."
 
U

ubercheez

Member
Oersted said:
Imagine the possibilities:

" We want to show you a commercial by our great partner McDonalds. If you want to skip this commercial,please yell loud and clear how much you love McDonalds."

...


"Thank you. The video will be automatically uploaded. Your friends will receive a message."
Click to expand...

"I got food poisoning at MCDONALD'S!"
 
E

Enduin

No bald cap? Lies!
Will this end the commercial sooner? Or force you to do the shit to return to your program?

I think it would be fine if like you said McDonalds or some kind of keyword to skip the commercial. I would think advertisers would be OK with that because it forces the viewer to actually think about and mentally store the product/company/thing in their mind. But if it was required to continue back to your movie/show/game then that's bullshit and whoever thought of this and whoever dares to use it should die horribly.
 
G

Goldmund

Member
If the company (or any other, for that matter) were to implement these or similar concepts, we'd rather see stricter regulation of advertisement (or whatever advertisers will call their version of it) in general than this becoming the standard. If this came to pass, I'd rather expect a qualitative shift in our appreciation of advertisement's negative societal effects -- a utopia where advertisers are forced to label every kind of advertisement with a content disclaimer only using standardized text, no images nor pleasing designs -- than a dystopian future gaining a foothold in our present times by such crude and obvious means.
 
Z

Zuhzuhzombie!!

Member
So they think that forcing people to actually interact with advertisements instead of making them completely passive will prevent piracy?




Cain't fex stuhpid boy I tehl ya.
 
U

ubercheez

Member
Enduin said:
Will this end the commercial sooner? Or force you to do the shit to return to your program?

I think it would be fine if like you said McDonalds or some kind of keyword to skip the commercial. I would think advertisers would be OK with that because it forces the viewer to actually think about and mentally store the product/company/thing in their mind. But if it was required to continue back to your movie/show/game then that's bullshit and whoever thought of this and whoever dares to use it should die horribly.
Click to expand...

Based on the time markers, I'm pretty sure it's as you interpreted -- say a keyword to skip, otherwise watch as normal.
 
E

Enduin

No bald cap? Lies!
ubercheez said:
Based on the time markers, I'm pretty sure it's as you interpreted -- say a keyword to skip, otherwise watch as normal.
Click to expand...

Then I don't see the problem. As long as people can still ignore commercial as they have till now I think another layer like this would be perfectly fine, if not good to allow people to skip commercials they don't care about. Especially because DVR and internet services have really cut the advertising industry off at the knees.

I find far more offensive that right now many cable On Demand services now lock out the ability to fast forward commercials. So now many programs have full length commercial breaks and not the former typical network promos with a single sponsor, or two at most, in between.
 
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