Compare this to the interview with Microsoft's Phil Harrison and you can see why Sony is in the lead right now.
Phil Harrison most of the time seems like a down to earth chap, but obviously what's happened here is his PR head prodder has told him to speak in robotic-corporate mode and Jim Ryan's has told him to be more approachable and laid back.
Difference in PR can go a long way.
In a way though, it must be perilous working at MS's in their gaming division right now.
You talk shop and set up the console, then get farmed out to Zynga (Don Mattrick).
Open your mouth on twitter, get fired (Adam Orth).
Talk shop trying to promote bad policy by saying "Flip a switch", then watch reversal and look like a Major Twat (Larry Hryb)
After everything thats happened, I reckon half of MS's staff are cowering under desks, the other half are lined up outside the toilet with a sewage plant in their underwear