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SEGA Sammy acquires Index (Atlus) for 14 billion yen, now a subsidiary of Sega

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Silky

Banned
hdHHUII.jpg


Hoping Sega's stance is something like, "These guys make money on their own, so we'll just let them do their own thing and make us more money."

Isn't that what they do with Relic, Creative Assembly, and Three Rings???
 

WolvenOne

Member
The good news is that, Atlus Japan, where a good deal of the actual development is done, should now be reasonably stable and secure, at least for the near future.

The big unknown here, is what happens to Atlus USA. The pessimist view of course would be to assume that Sega closes it down, but, that might not be a realistic assessment. Remember Atlus USA is more often than not, a fairly lucrative venture. Not only that, but Atlus USA owns a number of very valuable assets, including distribution channels, industry contracts, and publishing rights to a number of franchises.

Any branch of Sega would be foolish to simply shuttle off all that into a warehouse and ignore it. Something will be done with Atlus USA, the question is, what exactly.

The options as I see it are, first, that Sega keeps them around as a localization and publishing label, largely for the purpose of marketing. Conversely, Sega could absorb Atlus USA more wholly, in which case some of the many employees and projects would likely be dropped.

Chances are that significant elements of Atlus USA will at least survive at Sega. What happens to the franchises and employees that do not carry over, is anyone's guess. Who knows, maybe XSeed will swoop in and pick them up.
 

Lumyst

Member
Guys, I have to reemphasize here that SEGA-Sammy bought Atlus, not Sega.

There is in fact a difference.

Ah, so there may still be some autonomy for Index? It's not as if Sega Sammy owns Sega, and then Sega controls the video game related aspects of Index?
 

Tagyhag

Member
Sega has been picking up some great things, hopefully they can do good things with them. The last thing I wanna see is them to go under.

Maybe some PC ports Atlus? ;)
 

randomkid

Member
In any case, now that Atlus and Sega are united there's nothing stopping a re-release of the game we've all been clamoring for.

KbY2lST.jpg
 

vinnygambini

Why are strippers at the U.N. bad when they're great at strip clubs???
Yes, I agree.

Can we stop arguing about the wrongheaded idea that Nintendo would've been a good buyer for Index now, please?

Well Nintendo could have purchased Atlus and applied what they have done with Pokemon; create a company where one manages the brand, merchandising and licensing - hence the Pokemon Company, a separate entity from Nintendo.

I mean Nintendo does manage the Fire Emblem series which has a cult following and dedicated fan base much like the Persona franchise. I mean the possibilities are endless as to how Nintendo could of managed the ''Atlus brand'' but remaining a third-party entity is ultimately the best though.
 

yami4ct

Member
I was talking about previous titles, actually. The ones that came out in English, and sell like shit. They brought 4 fucking games, despite the sale. I actually amazed that we even got the 4th game.

The only problem is their atrocious marketing.

Better marketing could have made them sell better, for sure, but I'm not sure how you make them sell enough to offset the tremendous localization costs they likely have. The best bet they had was to try to sell it as a GTA clone, a terrible fallacy but decent marketing idea, but that failed miserably with 1.
 
In my upset state Im honestly having trouble telling the difference. Can you clarify it? It'd probably do much to ease some peoples minds.
Sega-Sammy owns Sega, Sammy, and now Atlus.

Sega owns its internal developers and its various affiliated developers, like Sumo and Relic. Sega does not own Sammy or Atlus.

Something like that. I'm a bit vauge on where Sammy fits in, honestly.
 

Nirolak

Mrgrgr
Well Nintendo could have purchased Atlus and applied what they have done with Pokemon: Create a company where one manages the brand, merchandising and licensing - hence the Pokemon Company, a separate entity from Nintendo.

I mean Nintendo does manage the Fire Emblem series which has a cult following and dedicated fan base much like the Persona franchise. I mean the possibilities are endless as to how Nintendo could of managed the ''Atlus brand'' but remaining a third-party entity is ultimately the best though.

If we take Fire Emblem as an example, Nintendo never signed up a Fire Emblem: Awakening anime despite having a huge sales surge in large part due to appealing more to that audience and the styles/production values they like.

The synergy there was obvious, but they didn't take the opportunity.
 
Well Nintendo could have purchased Atlus and applied what they have done with Pokemon; create a company where one manages the brand, merchandising and licensing - hence the Pokemon Company, a separate entity from Nintendo.

I mean Nintendo does manage the Fire Emblem series which has a cult following and dedicated fan base much like the Persona franchise. I mean the possibilities are endless as to how Nintendo could of managed the ''Atlus brand'' but remaining a third-party entity is ultimately the best though.

FE:A was going to be the last game in the series until it ended up selling better than expected. Ask Advance Wars fans how they feel.

In my upset state Im honestly having trouble telling the difference. Can you clarify it? It'd probably do much to ease some peoples minds.

SEGA-Sammy is the parent company to both. There's nothing saying Atlus is now subservient to Sega although of course cooperation between the two is almost certainly going to happen. What SEGA-Sammy proper decides to do with Atlus is of course up in the air, including things like simply letting Atlus chug on with doing whatever they were doing.

As always, the big question mark is what happens to Atlus USA.

Something like that. I'm a bit vauge on where Sammy fits in, honestly.

Sammy just churns out Pachinko machines anywhere and makes mad bank.
 

Risette

A Good Citizen
Saying Nintendo doesn't understand cross-media is idiocy, but saying Nintendo specifically doesn't understand cross-media needed to promote a brand like Persona is a lot more defendable.
Yeah, i'll agree with this. My posts weren't thought out too great, but the core of the idea I was trying to get at was there.
 

Shengar

Member
The good news is that, Atlus Japan, where a good deal of the actual development is done, should now be reasonably stable and secure, at least for the near future.

The big unknown here, is what happens to Atlus USA. The pessimist view of course would be to assume that Sega closes it down, but, that might not be a realistic assessment. Remember Atlus USA is more often than not, a fairly lucrative venture. Not only that, but Atlus USA owns a number of very valuable assets, including distribution channels, industry contracts, and publishing rights to a number of franchises.

Any branch of Sega would be foolish to simply shuttle off all that into a warehouse and ignore it. Something will be done with Atlus USA, the question is, what exactly.

The options as I see it are, first, that Sega keeps them around as a localization and publishing label, largely for the purpose of marketing. Conversely, Sega could absorb Atlus USA more wholly, in which case some of the many employees and projects would likely be dropped.

Chances are that significant elements of Atlus USA will at least survive at Sega. What happens to the franchises and employees that do not carry over, is anyone's guess. Who knows, maybe XSeed will swoop in and pick them up.

That would be the worst possible case, and my main source of worry so far. If they keep it around and running or even localize Sega's niche game, that is the best possible outcome for us.
 

WolvenOne

Member
Just, a little thought.

Best case scenario, Sega keeps Atlus USA largely intact, uses them for localization and the publishing of small titles. Net result, Sonic, Phantasy Star, Shining Force, Persona, and Shina Magumi Tensai, all end up existing under the same room, and very little else is impacted.

Also, something else that people haven't addressed yet.

By purchasing Index, Sega now owns Madhouse, the animation studio.
 

yami4ct

Member
Sega-Sammy owns Sega, Sammy, and now Atlus.

Sega owns its internal developers and its various affiliated developers, like Sumo and Relic. Sega does not own Sammy or Atlus.

Something like that. I'm a bit vauge on where Sammy fits in, honestly.

I was under the impression Sammy was just the management side and a Pachinko farm at this point. Not sure if that's really the case.
 
Let's not forget that Sega took a giant shit on English-speaking Shining fans. After two very large and heart-felt campaigns to Sega to do something about the Shining series, they turn around and refuse to localize anything after Shining Force Exa (having skipped Shining Wind entirely), and then proceed to attack Shining Force III/Shining the Holy Ark Youtube uploads when they were trying to promote Shining Ark.

Sega Japan has some serious issues when it comes to actually listening to their fan bases.

i will be sad for all eternity. shining series was a masterpiece.
 

Takao

Banned
Well, the amusing thing about Persona's cross media stuff is that their partner is ... Sony. I can't imagine Nintendo would continue that relationship.
 

yami4ct

Member
Just, a little thought.

Best case scenario, Sega keeps Atlus USA largely intact, uses them for localization and the publishing of small titles. Net result, Sonic, Phantasy Star, Shining Force, Persona, and Shina Magumi Tensai, all end up existing under the same room, and very little else is impacted.

Also, something else that people haven't addressed yet.

By purchasing Index, Sega now owns Madhouse, the animation studio.

Oh man, totally forgot this. That could be tricky. At least MadHouse has the juggernaut that is Hunter x Hunter right now, but once that's forced to go on hiatus it'll be really tempting for someone like Sega-Sammy to drop them from the balance sheet.
 

Buzzman

Banned
I find it almost weird how everyone is treating this as somehow a a horrible event. In previous threads SEGA often came up as a realistic and decent choice. Oh well, staying cautiously optimistic for now.
 

WolvenOne

Member
That would be the worst possible case, and my main source of worry so far. If they keep it around and running or even localize Sega's niche game, that is the best possible outcome for us.

I think you misunderstood somewhat. The former option, Sega keeping Atlus USA around in name, is one of the best case scenario's. It'd mean that most of Atlus USA would survive the buyout with relatively few changes. When I said they'd keep the brand around for marketing purposes, I meant that they wouldn't change it into just another part of Sega and drop the name. There are, after all, a number of people out there that'll buy games solely because of the Atlus label.
 

Anteo

Member
Well, it's fine if you only care about Persona. Us Etrian Odyssey fans were probably screwed no matter what.

Yeah for me the best case scenario would be Nintendo buying them (I know it screws other people a lot). I would have a bigger chance to get a new EO, and other stuff that goes to other platforms as well.

Oh well. I wont overthink this, we have to wait and see.
 
Oh man, totally forgot this. That could be tricky. At least MadHouse has the juggernaut that is Hunter x Hunter right now, but once that's forced to go on hiatus it'll be really tempting for someone like Sega-Sammy to drop them from the balance sheet.

They could just get them to make the SMT IV anime.
 
Yeah for me the best case scenario would be Nintendo buying them (I know it screws other people a lot). I would have a bigger chance to get a new EO, and other stuff that goes to other platforms as well.

Oh well. I wont overthink this, we have to wait and see.

Because Nintendo is really big on localizing sub-50K sellers, yes.
 

zeroshiki

Member
Just, a little thought.

Best case scenario, Sega keeps Atlus USA largely intact, uses them for localization and the publishing of small titles. Net result, Sonic, Phantasy Star, Shining Force, Persona, and Shina Magumi Tensai, all end up existing under the same room, and very little else is impacted.

Also, something else that people haven't addressed yet.

By purchasing Index, Sega now owns Madhouse, the animation studio.

Index owned 10% of Madhouse and its not like they even collaborated on anything. NTV (the broadcaster) owns 85% of Madhouse and completely controls it.
 

Snaku

Banned
0Qck6Su.jpg

Evil is stirring in Nippon-koku. The Dreamcast has awoken. It has heard its master’s call.

qPNhi8G.jpg

But it was destroyed! Dreamcast was destroyed!

CLyPE38.jpg

No, NeoGAF, the spirit of Dreamcast endured. Its life force is bound to Sega and Sega survived. Dreamcast has returned. Its dev studios have multiplied. Its library of first party offerings has been rebuilt, in Nippon-koku. Dreamcast needs only Atlus to cover all the lands in a second darkness...

eHnwemc.jpg
 

vinnygambini

Why are strippers at the U.N. bad when they're great at strip clubs???
If we take Fire Emblem as an example, Nintendo never signed up a Fire Emblem: Awakening anime despite having a huge sales surge in large part due to appealing more to that audience and the styles/production values they like.

The synergy there was obvious, but they didn't take the opportunity.

Nintendo did explore the anime venture in 1996 with Fire Emblem. However, I understand your point completely, it was definitely a missed opportunity with FE:A. However, stating that Nintendo does not understand or how to market intellectual properties such as Persona is far from the truth.
 

yami4ct

Member
Index owned 10% of Madhouse and its not like they even collaborated on anything. NTV (the broadcaster) owns 85% of Madhouse and completely controls it.

Ok, this makes way more sense. No wonder I forgot about Index having any involvement with Madhouse.
 

t26

Member
Oh man, totally forgot this. That could be tricky. At least MadHouse has the juggernaut that is Hunter x Hunter right now, but once that's forced to go on hiatus it'll be really tempting for someone like Sega-Sammy to drop them from the balance sheet.

According to wikipedia they only own 10.54% so it is unlikely to make any impact.
 

Shengar

Member
I think you misunderstood somewhat. The former option, Sega keeping Atlus USA around in name, is one of the best case scenario's. It'd mean that most of Atlus USA would survive the buyout with relatively few changes. When I said they'd keep the brand around for marketing purposes, I meant that they wouldn't change it into just another part of Sega and drop the name. There are, after all, a number of people out there that'll buy games solely because of the Atlus label.
I could see what you mean, thanks for the heads up.
They could just get them to make the SMT IV anime.

The main fun of SMT game is from fusioning demons and curbstomping them (if possible lol) in battle. Unlike Persona who have social link to replace those fusions and battle sequence (which in the end, rather executed badly too), SMT don't have nothing worth to show. Unless they decide to make drama or conversations between demon.
 
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