Okay, now call me crazy. BUT.
This car is not real-life (as "existing") car IMO. It does not resemble ANY vehicle I have ever seen in my life. Of course, I can't know all cars in the world, but.
Could this be some very smug tease for the new functionality - CAR CREATOR?
SEGA GT had it over a decade ago and I can totally see GT going that path with some selected manufacturers that could give consent for usage of their brands and parts of cars (chassis, suspensions, motors, etc) to build fantasy vehicles.
Imagine the possibilities.
They never will, licensing content would be nightmare - everything would have to be re-licensed - and many of companies, music artists and such does not exist or have totally different licensing issues.