This meta posting/disengenuous stuff has to really stop, especially if you think I am one of 'them'.
My reply was more to the point of 'is it really that serious'. This kind of shit does none of us any favours.
Alright, allow me to translate, because you clearly had a soap box you wanted to stand on today and are now too high up to read:
Folks be feeling themselves in Yelp reviews, is it that serious?
"People seem to develop for themselves both a sense of invulnerability and an overconfidence in themselves when posting reviews on Yelp. Is the activity of Yelp reviewing really so important to them?"