For fucks sake Activision.
For. Fucks. Sake.
It's not the setting that makes people stop playing COD ... it's the lack of innovation. We've had the same engine since BO2, the same specialist bullshit since BO3 and the same scorestreak loadout since MW2.
Again, not the setting ... but the lack of innovation or "new" stuff is slowly killing this franchise.
I hope Sledgehammer Games has something cool up their sleeve.
Not only I feel thats not true, I'll throw in the fact that most of the campaigns suck due the heavy focus on the MP, that keep a big portion of potential gamers away.