Sounds like 90% of what you've been reading is your typical gimmicky Lovecraft pastiche schlock. This stuff has always existed even since he was alive even - but nowadays there's a lot more of it since Lovecraft popularity and fascination has exploded and there's money to be made on anything tied to his namesake. There's a certain breed of authors writing uninspired, tropey material that's sold on mostly its connection to Lovecraft mythos fanaticism alone, to the least common denominator of "weird fiction" fans, so to speak.
A good rule of thumb is to be wary of anything with heavy-handed use of buzzwords in the title: Lovecraft, Cthulhu, Necronomicon, Eldritch, etc.
Beyond of this specific demographic, there is no shortage of genuinely talented authors who form a community of modern weird fiction practitioners who owe a lot to Lovecraft among others, but don't write exclusively Lovecraft mythos pastiches. I'm talking about Laird Barron, Simon Strantzas, Jeff Vandermeer, John Langan, Caitlin R Kiernan, Gemma Files, Richard Gavin, Jon Padgett, Wilum Pugmire, Livia Llewellyn, etc, etc. All very respected authors by weird fiction enthusiasts beyond Lovecraft fans.