Bummer. You'd think they had some universal standards?
No they don't. Take an example Steelbooks, which are small, rare, and easily crushed items.
Amazon UK + FR + DE + ES:
They put the Steelbook in this individual cardboard container which ensures that the Steelbook can't move around much. THEN they put those individual cardboards inside a bigger box, ensuring they can't get crushed easily.
Amazon JP:
They would put the Steelbook together, taped it to a large cardboard, wrapped it with plastic, stick the cardboard to the bottom of a large box. If you're lucky they'll throw some proper bubblewrapper on the top but not always the case.
Amazon US:
They would just throw the Steelbook inside a large box and throw this 'fun bags' along with it as padding. No, these are not proper bubblewrapper. These are small-sized plastic-like pillows which are completely useless at handling impact. They are not even proper beans.
Amazon CA:
Placed the Steelbook inside a padded bag and send it away. Just pray it doesn't get crushed by larger item during shipping.