Support NeoGAF

[Cynar]

Is the NDA the only thing about this you care about?

It's the biggest deal. Microsoft and Machinima were being shady by barring people from discussing the fact that their promotion was an advertisement.

 

[NaM]

I made a lot of L4D2 videos. How much is Valve paying? BRB calling Gaben.

2 hats and a coupon.

 

[Dusk Golem]

Am I the only person who doesn't have a clue what CPM means?

CPM means a general estimate of how much you earn for every thousand monetized views you get. Estimated since factors like where the person who saw it is located, if they clicked anything or not, watched the whole thing, etc. A lot of factors, but estimated to average to about $10.

 

[bishoptl]

Is the NDA the only thing about this you care about?

What else would there be?

 

[Orniletter]

I destinctly remember a Smosh video in which they

out of nowhere

"celebrated" the launch of The Sims medievil (or whatever that bad game was called).

That smalled super fishy.

This doesn´t surprise me.

Edit: LOL at the changed thread title !

 

[ultratruman]

"Do not highlight major bugs in your video".

Classy as usual, EA.

At least they didn't go full Kafkasoft and NDA the NDA.

I'm reading the contract now and it is saying participants may not disclose details on this program to the public.

 

[Crawl]

Dont forget to vote in that important poll this year!

 

[Recall]

Is the NDA the only thing about this you care about?

Its the biggest problem.

Basically how do you know if someone is being honest if they aren't disclosing that they've chosen to let money dictate their posts/opinions?

 

[Papercuts]

Something about the "Don't make a video about glitches" pretty much shows that they knew how fucked BF4 was.

 

[shinobi602]

I'm reading the contract now and it is saying participants may not disclose details on this program to the public.

 

[CaptainTiptop]

That explains why there was so many BF4 videos at launch and now only really the usual Battlefield YouTubers are still making vids on it.

 

[SpongeBob NoPants]

CPM means a general estimate of how much you earn for every thousand monetized views you get. Estimated since factors like where the person who saw it is located, if they clicked anything or not, watched the whole thing, etc. A lot of factors, but estimated to average to about $10.

Got it. Thanks.

 

[Commanche Raisin Toast]

It specifically mentions bugs not being talked about.

Glitches can be in the footage but the video can't be focused on the glitches and bugs.

And my point still stands- it doesn't say you can't speak negatively about the game. Just don't focus on bugs.

 

[jorma]

So i'm sure that EA is happy if the youtubers involved didn't reveal that their videos were in fact ads.
But the onus is really on the youtuber to disclose that the video is an advertisment. If they didn't reveal they were getting paid, they (potentially..) broke the law, not EA.

It's not nearly the same thing as demanding a NDA to be signed.

 

[SEGAvangelist]

I'm reading the contract now and it is saying participants may not disclose details on this program to the public.

oooooooooooooooh

 

[SlasherJPC]

Yep this stuff does exist and has been for awhile. I get small things for promotional stuff, but never anything of this nature. Pretty wild, but I knew this was happening. I dont fall under being a typical channel though, so not sure if I'd ever see these types of offers and I'm actually glad for that. This is crazy, but this is all is being looked at as a business and business is booming apparently.

 

[Nags]

Can't help but think there is some CRUCIAL other part of the MS deal that doesn't really make this the same... hmmm what could it be??

But are you barred from disclosing the endorsement?

OHHHH YEAHHHHHHH, that.

 

[Durante]

What this tells me is that MS are cheap.

 

[SwiftDeath]

I'm reading the contract now and it is saying participants may not disclose details on this program to the public.

hmm intriguing

 

[Revven]

I'm reading the contract now and it is saying participants may not disclose details on this program to the public.

Oooooohhhh boyyyyy.

 

[Recall]

I'm reading the contract now and it is saying participants may not disclose details on this program to the public.

And there we have it.

 

[bigol]

I'm reading the contract now and it is saying participants may not disclose details on this program to the public.

OK,there you go.Same as Microsoft. Same awful marketing,i mean,don't want to minimize the thing

 

[KoopaTheCasual]

Who cares.

Thanks for thread whining.

I'm reading the contract now and it is saying participants may not disclose details on this program to the public.

Shit is getting real!

Man, what a Tuesday, lol.

 

[StoOgE]

I'm reading the contract now and it is saying participants may not disclose details on this program to the public.

Makes sense, otherwise this would be public knowledge by now.

I expect more of this to come out in the next few days.

 

[shinobi602]

Per contract:

You agree to keep confidential at all times all matters relating to this Agreement and any Assignment including, without limitation, the Details and Compensation listed above.

You understand that You may not post a copy of this Agreement or any Assignment or any terms thereof online or share them with any third party without EA's prior written consent. You agree that You have read the Nondisclosure Agreement (attached hereto and marked as Exhibit A) and You understand and agree to all of terms of the Nondisclosure Agreement, which are incorporated as part of this Agreement.

 

[SEGAvangelist]

And there we have it.

Yup. I wonder how many more of these contracts are going to start turning up.

 

[Jonboy]

I'm reading the contract now and it is saying participants may not disclose details on this program to the public.

 

[Jomjom]

I'm reading the contract now and it is saying participants may not disclose details on this program to the public.

Ouch so I was wrong. EA is just as bad.

 

[Sloane_Ranger]

Am I the only person who doesn't have a clue what CPM means?

Cost Per Thousand ... For every 1,000 times an (in this case video) is shown, you receive $X.

 

[shuri]

Btw those views counts will help identify your friend

 

[nailbombxx]

I'm reading the contract now and it is saying participants may not disclose details on this program to the public.

This is gonna be a good one.

 

[androvsky]

I'm reading the contract now and it is saying participants may not disclose details on this program to the public.

Not disclosing details might be okay as long as they can disclose the fact they're getting paid for the video, if not the specifics of how much.

edit:

You agree to keep confidential at all times all matters relating to this Agreement and any Assignment including

Welp, never mind then. Wow. Even if it's standard legalize that doesn't actually prevent proper disclosure per the FTC rules, I doubt the average youtuber is going to be able to glean that from that text.

On a side note, has anyone found any of these videos from either the EA or MS promotion where the person doing the video makes a proper disclosure?

 

[PONGSTAR]

Oh boy, shit is going to hit the fan.

 

[Metalmurphy]

Edit

Oh no you don't. We must know.

Also post the full contract.

 

[Commanche Raisin Toast]

So i'm sure that EA is happy if the youtubers involved didn't reveal that their videos were in fact ads.
But the onus is really on the youtuber to disclose that the video is an advertisment. If they didn't reveal they were getting paid, they (potentially..) broke the law, not EA.

It's not nearly the same thing as demanding a NDA to be signed.

Nvm thought there was a typo.

I think it's still on MS/EA because isn't it against the law to offer someone payment to do something illegal?

 

[Projectjustice]

Can't trust youtube anymore.

 

[JABEE]

Wow.... Youtubers were complaining about getting shut down now we see why. Everybody been eating off misleading the gamer. This is all bullshit, youtube can get rid of the monetization for all I care. Mostly all their opinions are dead to me now.

Guess the million dollar man Ted Dibiase was right after all....

This seems to be how YouTubers can survive making their videos. EA shuts down everyone else that doesn't fall in line. This is letting EA give streamers a gentle push to the ways of the bought.

"If you're big enough, we'll let you capture our games, but you have to say nice things."

"If you're small or uncooperative, we'll crush you like the insignificant cockroach you are. Cease and desist."

 

[Ricerocket]

All these leaks proving NDA promotions is making this industry suck. Basically makes it hard to take anyone seriously regarding game/console.

 

[joesiv]

Wow EAs setup is pretty neat, it's like the gamification of marketing!

What does CPM mean? Cash per Million (views)?

Also, I take it this is how bloggers and other media sites stay in business (leasing their office space, paying employees, equipment, and such). I don't see any mention of concealing the sponsorship, and I like free content like Giant Bomb, so... I'm ok with this.

People that aren't ok with this, I guess you'd like to have a pay wall between you and your favorite blogger/youtuber? Just curious

I should also mention, it'd be pretty obvious if one is taking part in this, as one of the duty's is to include a link back to the games official website (and the XBone one has a hashtag lol, just search the hashtag lol)

 

[FrostuTheNinja]

It's times like these I'm glad to know that the thing damaging the industry is a pair of cartoon boobies.

 

[Jonboy]

I work in the marketing/pr world and I'm trying to think of anything this would compare to. Even with advertorials, you almost always disclose that in a pretty obvious manner.

 

[Dario ff]

Is it too late to black out the view numbers? They can probably find your friend like that.

 

[Chabbles]

“Believe only half of what you see and nothing that you hear.”

Perfect quote for the gaming scene... Youd think, or at least hope you could go to youtube and watch some users review of a game, and get a genuine opinion. Well you can forget about that shit..

 

[NavyPharaoh]

It gets outed that publishers moneyhat Youtubers and you automatically assume they all must be in on it?

I said MOSTLY all

 

[afternoon delight]

I'm reading the contract now and it is saying participants may not disclose details on this program to the public.

Hahaha, man, I mean, you have to laugh when companies do stupid shit like this.

Bring on the fines!

 

[Lunar15]

Wow EAs setup is pretty neat, it's like the gamification of marketing!

What does CPM mean? Cash per Million (views)?

Also, I take it this is how bloggers and other media sites stay in business (leasing their office space, paying employees, equipment, and such). I don't see any mention of concealing the sponsorship, and I like free content like Giant Bomb, so... I'm ok with this.

People that aren't ok with this, I guess you'd like to have a pay wall between you and your favorite blogger/youtuber? Just curious

CPM - Cost Per Thousand. $1 CPM = $1 per thousand views.

Giant Bomb is supported by ads, not by endorsements (as far as I know)

 

[PBY]

Is it possible- that we're jumping to conclusions and misreading these NDAs? I'm inclined to believe an interpretation that's something along the lines of Machinimas statement eaier today.

Still scummy.

 

[marrec]

It's times like these I'm glad to know that the thing damaging the industry is a pair of cartoon boobies.

Oh stop, we can complain about more than one thing at a time...

 

[entremet]

What about FTC guidelines?

I guess they're fudging the laws very closely, eh?

 

[inky]

Hopefully people start looking at their favorite youtubers with more scrutiny now. It was always common sense to believe most (or some) of them were not genuine, but this just makes it crystal clear.