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EA's VP Söderlund on the Switch: "...didn’t get the concept, I was puzzled by it..."

What's not to get? It's a handheld that you can dock.

I don't totally get why it is so popular. I don't get what defines if a Nintendo console does well anymore considering they mostly all have had the same issues since the N64. Underpowered compared to the competition, lacking really good 3rd party support and still rather expensive to invest in. Not much different so far with the Switch. It's like Nintendo's success is based on a dice roll and nothing more.

But I've enjoyed mine either way for the Nintendo exclusives so far. Zelda has made a bunch of plane rides much more tolerable, but outside of that I just don't care about it being portable. If I'm out of the house it's usually because I'm busy doing something that would prevent me from playing games at the house, so it just sits in my backpack. Probably just an old man yelling at cloud thing for me though. I get why kids would like it.
 
I don't totally get why it is so popular. I don't get what defines if a Nintendo console does well anymore considering they mostly all have had the same issues since the N64. Underpowered compared to the competition, lacking really good 3rd party support and still rather expensive to invest in. Not much different so far with the Switch. It's like Nintendo's success is based on a dice roll and nothing more.

But I've enjoyed mine either way for the Nintendo exclusives so far. Zelda has made a bunch of plane rides much more tolerable, but outside of that I just don't care about it being portable. If I'm out of the house it's usually because I'm busy doing something that would prevent me from playing games at the house, so it just sits in my backpack. Probably just an old man yelling at cloud thing for me though. I get why kids would like it.

Nintendo's success certainly isn't random. They go for a USP with their systems and sometimes it catches on with the mass market and other times it doesn't. The Switch isn't like anything else currently on the market which in turn makes it very appealing, the fact Nintendo have been supporting it with some huge games makes it even better.

The Wii U's failure wasn't random and nor was the Wii's success.
 

MoonFrog

Member
The Switch is the evolution of the Wii U. You still have the "gamepad", only now the guts of the console are inside of it. The tether has been cut and you have the freedom Wii U lacked.

Yep. It simultaneously perfects the Wii U concept and completely revolutionizes it. That is what full portability achieves. It even achieves portable, local, one-device co-op with the Joy-cons.

And this is before considering the software advantages "also being a portable" brings to the system.

Switch is exactly the system Nintendo needed with the position they've put themselves in. Wii U was a fumbled attempt to navigate the "TV problem" and the "mobile problem."
 
I don't totally get why it is so popular. I don't get what defines if a Nintendo console does well anymore considering they mostly all have had the same issues since the N64. Underpowered compared to the competition, lacking really good 3rd party support and still rather expensive to invest in. Not much different so far with the Switch. It's like Nintendo's success is based on a dice roll and nothing more.

But I've enjoyed mine either way for the Nintendo exclusives so far. Zelda has made a bunch of plane rides much more tolerable, but outside of that I just don't care about it being portable. If I'm out of the house it's usually because I'm busy doing something that would prevent me from playing games at the house, so it just sits in my backpack. Probably just an old man yelling at cloud thing for me though. I get why kids would like it.

Last data we had said 86% percent of the install base was over 18. It's a hit with 20's/30's men with lives, wives and kids. For obvious reasons. There's nothing random about it. One system gives the benefits of big screen tv gaming and untethered free play anywhere gaming, and you can play the same game doing either depending on your situation at the time.
 
I mean.... Look at it. It's physically a handheld.
Physically but not dimension wise for me when I think of something just to play video games on.

Also as others have said battery life for handhelds have just been getting worse over the years and the Switch's is pretty bad.
 
Battery life is extremely important to portability.

I am happy for Nintendo's success, I just don't understand why.

I use my Switch as a portable constantly and have never once had it die on me while away from home.
As a Switch owner, this meme that Switch's poor battery life is what precludes it from being 'portable' is a bit of a stretch.

Physically but not dimension wise for me when I think of something just to play video games on.

I don't get it. Is this one of those "it must fit inside my pocket or it's not 'portable' " things?
 
Battery life is extremely important to portability.

I am happy for Nintendo's success, I just don't understand why.
It's a well marketed product that looks desirable and has a unique and actually useful selling point, and has great games that people want to play. To the point where it actually makes people want to play games on it over alternative systems.

Wii U had good games, but it had terrible marketing and was not desirable at all to the relatively few people who even knew what it was.
 

Kouriozan

Member
That's surprising, now if it was the Wii U that confused everyone (does it works on my Wii?) I would understand.
Actually, I asked for the same thing to happen to the Vita, being able to hook it directly on the TV, was just mad at the Vita TV whitelist at that time.
 
I mean.... Look at it. It's physically a handheld.

...that can function entirely, and possibly exclusively, as a console.

This also had the form factor of a handheld, and yet no one would argue it was

wii-u-gamepad-controller.jpg
 

wanders

Member
What'd he say?

When answering to the thread "Will the Switch be a success?"

http://www.neogaf.com/forum/showpost.php?p=228262018&postcount=912

So, let's see....

-Performance clearly superior to a Raspberry Pi 3, probably.
-Built-in storage enough for installing as many as 1-2 games
-Voice comm requiring the use of an app on your cell phone
-Paid subscription online service feature list competitive with Heat.net
-Peripheral pricing so high and bizarrely lopsided with the initial hardware bundle that it makes buying a second Switch for parts a sensible option

...that's pretty dire, but it's still a much more compelling product than the Wii U at first reveal, simply by virtue of being a handheld. Might be somewhat more successful than the Wii U since it's not trying to leverage a poorly thought out archaic tablet as a unique selling point this time, but the cost of ownership is looking *astronomically* high. It's arguably higher than the major console competition, given the peripheral pricing, anemic built-in storage, low value paid online, etc., so it's abandoning a lot of the appeal that would otherwise come with being a handheld.

Handheld form factor and performance, but with $60 game pricing, paid online, tiny storage, and obscene peripheral costs. Worst of both worlds, arguably, and the mediocre mobile SoC isn't going to do it any favors when people hook it up to their living room setups. I seriously doubt I'll want to stretch out Switch games onto my 75" 4K HDR TV.

Not exactly situated to take the market by storm with all that and a very thin launch lineup. Not something that's easy to root for as a consumer, either, since Nintendo loaded up on anti-consumer business decisions here. It's telling that first shipment pre-orders are still available.

No.
 
I use my Switch as a portable constantly and have never once had it die on me while away from home.
As a Switch owner, this meme that Switch's poor battery life is what precludes it from being 'portable' is nonsense.

That's an awesome story. Despite that the Switch's battery life is still less awesome than your story.
 
That's an awesome story. Despite that the Switches battery life is still less awesome than your story.

#1 - I know. I just said that. :3
#2 - What's your point, anyways? My point was that the Switch's poor battery life doesn't preclude it from being a portable system or being used as a portable system. My anecdotal evidence wasn't meant to be some objective, mic-drop type shit. Just minor support for my argument.
 
Battery life is extremely important to portability.

I am happy for Nintendo's success, I just don't understand why.
So are the 3DS and Vita not really portable systems then? Their battery lives aren't much better

The Switch is doing well because it's gimmick is very appealing and useful to boot. It has a solid line-up of games, especially for it's first year. The marketing for the system has been on-point. The overall design and presentation for the system makes it feel like a premium product. It'd be more confusing if it wasn't successful
 
...that can function entirely, and possibly exclusively, as a console.

This also had the form factor of a handheld, and yet no one would argue it was

wii-u-gamepad-controller.jpg
I didn't say otherwise, to your first point. It can function as a home console, but it is physically a handheld/portable gaming system.

I say this as someone who rarely takes the Switch out of the Dock.


Nobody argued the Gamepad was because it was literally a controller with a screen, not the game console itself.
 
I use my Switch as a portable constantly and have never once had it die on me while away from home.
As a Switch owner, this meme that Switch's poor battery life is what precludes it from being 'portable' is a bit of a stretch.

I agree, especially since it's battery life is as good as the 3DS, and I don't remember seeing anyone saying that the 3DS wasn't a portable.
 
I didn't say otherwise, to your first point. It can function as a home console, but it is physically a handheld/portable gaming system.

Sure, but my point was physically resembling a handheld doesn't preclude it from being a console, and not just having the function of one. But it really is mostly a matter of semantics

When answering to the thread "Will the Switch be a success?"

http://www.neogaf.com/forum/showpost.php?p=228262018&postcount=912

That post is pretty great in hindsight, and really helps show the risk Nintendo took, and why it isn't always so easy to predict when a product will be a success or not
 

Plum

Member
Right, so Jonneh3003's tablet analogy doesn't really work here.

No it still works because your arbitrary battery life assessment is terrible for assessing portability. A gaming Laptop is a portable Desktop PC. Just because you can't play The Witcher 3 for more than 30 minutes without plugging it in doesn't suddenly remove this fact.
 

Mr_Moogle

Member
Switch's concept is not even remotely abstract. Not sure why he couldn't figure it out.

Does it really matter what he thinks though? Switch could sell 100 million and still have garbage third party support just like the Wii did. I'm not gonna fall for lip service from executives. If you think the Switch is cool, announce some games or piss off.
 

jwhit28

Member
It's a Nintendo handheld with Nintendo console software. I would have been more surprised if they messed it up somehow. I hope Sony or MS can one day do the same now that they have embraced tiered hardware, but I don't know how they solve the storage problem. Maybe 500GB M.2 drives will drop like crazy in the next couple of years.
 
Above all I think the main appeal of the Switch hardware is convenience. Convenience is not always treated as the most desirable feature of a product but look at the best performing technology products- the iPhone combining your phone, mp3 player and PDA, the rise of laptops and tablets over high end desktop PCs... people will often desire convenience over power or performance.

Nintendo seemed to get this and while I'm sure the concept years ago didn't look as elegant as that presented in October, this guy clearly didn't value the convenience the Switch presents as much as he should have.
 
#1 - I know. I just said that. :3
#2 - What's your point, anyways? My point was that the Switch's poor battery life doesn't preclude it from being a portable system or being used as a portable system. My anecdotal evidence wasn't meant to be some objective, mic-drop type shit. Just minor support for my argument.

Was someone saying it wasn't portable at all? I just don't see the need to make it sound better than it is with anecdotal stories.

It's absolutely very portable if you want to lug around another device to charge it. Still annoying.
 

Renekton

Member
No it still works because your arbitrary battery life assessment is terrible for assessing portability. A gaming Laptop is a portable Desktop PC. Just because you can't play The Witcher 3 for more than 30 minutes without plugging it in doesn't suddenly remove this fact.
I mean that would still diminish portability as a consideration for consumers, like what happened with gaming laptops and PC enthusiasts.
 

MoonFrog

Member
Really is a problem for Nintendo though, that they get these kinds of reactions along with the '*chuckle* oh Nintendo' sort of comment. They're marching against the preconceived notions third parties tend to have about the future of gaming and they don't do a great job convincing others of their vision, waiting to prove it (or fail to, as the case may be) with success instead.
 
Above all I think the main appeal of the Switch hardware is convenience. Convenience is not always treated as the most desirable feature of a product but look at the best performing technology products- the iPhone combining your phone, mp3 player and PDA, the rise of laptops and tablets over high end desktop PCs... people will often desire convenience over power or performance.

Nintendo seemed to get this and while I'm sure the concept years ago didn't look as elegant as that presented in October, this guy clearly didn't value the convenience the Switch presents as much as he should have.

This is why I love my Switch, along with a lineup of games that really appeal to me.
 

Astral Dog

Member
I don't totally get why it is so popular. I don't get what defines if a Nintendo console does well anymore considering they mostly all have had the same issues since the N64. Underpowered compared to the competition, lacking really good 3rd party support and still rather expensive to invest in. Not much different so far with the Switch. It's like Nintendo's success is based on a dice roll and nothing more.

But I've enjoyed mine either way for the Nintendo exclusives so far. Zelda has made a bunch of plane rides much more tolerable, but outside of that I just don't care about it being portable. If I'm out of the house it's usually because I'm busy doing something that would prevent me from playing games at the house, so it just sits in my backpack. Probably just an old man yelling at cloud thing for me though. I get why kids would like it.
Because you don't like it being a portable, thats a huge deal for many people, plus they nailed the marketing and design
 
It's a concept that takes awhile to get used to just how good it is.
But at first glance it doesnt seem like it should be hard to understand? Console you can dock. A bit more power allocated to TV mode so it looks nice on both modes.
 
Was someone saying it wasn't portable at all? I just don't see the need to make it sound better than it is with anecdotal stories.

It's absolutely very portable if you want to lug around another device to charge it. Still annoying.

I feel ya, it hasn't been much of an annoyance for me because I carry my stuff around in a bag anyway but that's just me. But if you follow the reply chain back a couple of posts, you'll see that I was just responding to the battery life being cited as reason to consider Switch 'not so portable'. You're fixated on a totally relevant anecdote that I already declared was unimportant, one that I was just using to show how three-four hours of battery life doesn't preclude a device from being portable. I promise you I wasn't trying to 'make the Switch sound better than it is'.
 
The Switch is like the easiest concept for a machine Nintendo has launched in over a decade, IMO.

-Gamecube wasn't hard to understand since it was just a normal console, but it had weird little discs instead of full DVDs and a controller with odd buttons, so not all third-party games played as well or looked as good as the Xbox or PS2 versions.
-DS was a handheld with two screens which was super weird to hear as a concept, but worked out very well. And it was extra confusing because Nintendo claimed at launch that it was a "third-pillar" instead of just replacing the GBA.
-Wii had one of the weirdest concepts ever with a system not much more powerful than the previous generation, and the craziest controller we've seen on a mainstream console. Motion controls? Whaaaaaat?!
-Wii U was hard to understand because a lot of people thought it was just a tablet accessory since it still used Wii Remotes, and it's not even a real tablet controller since it needs to be within 20 feet or something to stream video from the console to it.
-3DS was kinda crazy too since almost no-one had seen glasses-less 3D before this system released (I think there was a cell phone that did that a little before it came out), and it was also just as expensive as the much more powerful Vita at launch.

Switch is much simpler than any of those (maybe not the GameCube, but definitely all the others). It's a regular console, that you can take with you and play on the go. Or it's a powerful handheld that you can dock and play on your TV.

It's literally one of those or the other, and both are an easy concept to wrap your head around.
 

bionic77

Member
The concept is really easy to understand but you really don't see how fucking awesome it is until you get one in your hands for a few days.
 
Physically but not dimension wise for me when I think of something just to play video games on.

Also as others have said battery life for handhelds have just been getting worse over the years and the Switch's is pretty bad.

Isn't that bad and is comparable to the OG 3DS and way better than other handhelds like the Lynx or the game gear.

Oh, and is a handheld that can plug to your tv.

I am happy for Nintendo's success, I just don't understand why.

Didn't knew Söderlund had a GAF account :p
 

wanders

Member
Physically but not dimension wise for me when I think of something just to play video games on.

Also as others have said battery life for handhelds have just been getting worse over the years and the Switch's is pretty bad.

People need to educate themselves and look at the Switch's battery life as this is the best we can do because of current battery technology instead of calling it bad.
 

yyr

Member
I've been playing video games for over 30 years. In that time, the biggest thing I've learned about Nintendo is that I just can't predict whether something new of theirs will be a success or not.

I don't know why people are giving this exec shit for not knowing, either. Think about it from their point of view. Game dev is way more expensive today than it previously was. Indies are competing for the same dollars as the big publishers. There is more competition now than ever before. And here is a new platform that is not like the others. It's not just the difference in power; it requires extra effort to develop properly for, just as Wii U did. It directly followed the Wii U, a market disappointment. Would you set your expectations low? Of course you would. That is the safer business decision. Nobody wants to repeat past mistakes.

Now that Switch seems to be a success, you will see greater support from EA and other major publishers within 1-2 years.
 
I've been playing video games for over 30 years. In that time, the biggest thing I've learned about Nintendo is that I just can't predict whether something new of theirs will be a success or not.

I don't know why people are giving this exec shit for not knowing, either.

There's a difference between not knowing or thinking it will be successful and being puzzled by the concept like this exec was. Most people would probably understand that companies like EA were skeptical on the commercial viability of the console after the Wii U, but what's a bit harder to understand is why the concept could be hard to grasp.

As we know it, it's a very simple concept compared to most of Nintendo's recent hardware, though I will admit it definitely depends on how they presented it years ago to EA.
 
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