Development was over, Super Meat Boy had taken home a few awards at PAX, and the press was starting to focus their lights on us. Many websites and magazines said Super Meat Boy was easily the hit of the Feast, and possibly the next big indie hit, but the business side of Microsoft wasn't convinced.
We were told our price was too high, our visuals too rough and simply not as eye catching and flashy as the other Game Feast games Comic Jumper and Hydrophobia. Our hearts sank when we were informed that we were projected to sell as much if not less than Hydrophobia, which would be the second-highest grossing game of the Feast in their minds.
This projection became that much more soul crushing when Hydrophobia launched and its overall leaderboard had less than 10k players in the first week. If Microsoft's projections were correct, we were fucked.
A week later, Comic Jumper launched with a similar public reaction but slightly better numbers -- still very low for XBLA standards. The Game Feast seemed to be a huge bomb, and quite a few news sites were already writing it off as a failure.
Super Meat Boy launched Oct. 20th alongside Costume Quest. It was placed third on the spotlight for four days. We never received any of the promotional launch bonuses that the previous Game Feast games had gotten (exclusive launch week, #1 spotlight, and a review by Major Nelson) but were told if we performed well in terms of Metacritic score and sales, we would move up and be more heavily advertised.
By day three of our launch, we had already outperformed Hydrophobia and Comic Jumper's launch weeks combined, our Metacritic was the second-highest rated XBLA game of all time, and the word of mouth was insane.
Our spotlight placement was gone by day five and never came back. We never got a review by Major Nelson nor did we get an explanation for why Microsoft launched SMB alongside Costume Quest, or for why, even though we exceeded their expectations for sales and score, we weren't given the treatment we were promised, even while they continued to heavily promote other Game Feast titles like Comic Jumper.
In the end, we felt very confused and taken advantage of. To this day we are still unsure of why things went down the way they did. Was it that Microsoft simply wanted to detach itself from the Game Feast? Was it that they didn't believe we would perform as well as we did? Or was it just horrible luck at the most competitive time of the year for the video game industry?
Either way, by far the biggest mistake we made during SMB's development was killing ourselves to get into a promotion we would gain basically nothing from.