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Hollywood operated on a racist premise, moviegoers proving premise wrong to Hollywood

I'm really happy about the success of Girl Trip, especially next to it's mostly white competitor, Rough Night, but if you think it changes anything for people of color in Hollywood, keep dreaming


People will say "the only color Hollywood cares about is green" but that's not true. The gatekeepers: the producers and casting agents, are used to doing things a certain way. They already have an idea of what "A list talent" should look like and it's not Tiffany Haddish, it's Scarlet Johansson. It doesn't matter how many flops or underperforming films Scarlett has lead, she's always going to get another shot. The gatekeepers have convinced themselves that Johansson is a huge box office draw even if the numbers don't back that up.

Studios aren't going to start changing how they've done things forever just because their formulas have been proven wrong. They'll double down yet still wonder why the latest action adventure film staring a plucky white kid on a adventure of self discovery didn't perform as expected.
 

kirblar

Member
I think he's referring more to the fact that Tyler's film up until A Madea Halloween have generally had poor legs, and thus appear to have a limited "church" audience.
The diversity of his films' audience has grown over the years, but it's still not reflecting a general audience. https://shadowandact.com/tyler-perrys-talks-his-white-audience-problem/ Which isn't a problem, business-wise, his films are absurdly profitable!
Indeed "Boo!" did prove to have some crossover appeal, according to Lionsgate's own exit polling, which showed that 60% of ”Boo!" audiences on opening weekend were black and the other 40% comprised of a mix of everything else, implying that while black audiences still make up the majority of Perry's fans, there's been a shift, as past "Madea" films drew audiences that were made up of around 80 to 90% black ticket buyers, also according to Lionsgate. So "Boo!" clearly attracted a more diverse audience, compared to past "Madea" movies. Might it signal the beginning of a trend for "Madea," or might it be its Halloween focus that intrigued and drew typically non-Tyler Perry fans?
 

Buckle

Member
Black Panther is gonna fuck some people up
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When they talk about "wider audience" they are almost certainly talking about the international film market. Things are a lot more complicated internationally. Get Out made 76 million internationally, which is respectable, and fantastic for its budget, but a bulk of its money came from domestic audiences.

The catch with stuff like Fast and the Furious is the whole "muh established franchise" thing. It's good that films like Fast and Furious exist, but I'd be wary of assuming their success will automatically translate to other films. Especially ones with massive budgets.
 

HStallion

Now what's the next step in your master plan?
When they talk about "wider audience" they are almost certainly talking about the international film market. Things are a lot more complicated internationally. Get Out made 76 million internationally, which is respectable, and fantastic for its budget, but a bulk of its money came from domestic audiences.

The catch with stuff like Fast and the Furious is the whole "muh established franchise" thing. It's good that films like Fast and Furious exist, but I'd be wary of assuming their success will automatically translate to other films.

I think its also a self fulfilling prophecy in a lot of ways. Hollywood don't make movies with mostly black casts and thus movies with mostly black casts never become huge break out hits. Then this idea just perpetuates itself like its gospel.
 

karobit

Member
Especially in Tyler Perry's case where he is the sole controller of everything- sets, scripts, actors. He's literally a one man business. Efficient as heck. There was a 60 Minutes segment on him a few years back. Awe inspiring.

I wonder how instrumental the success of his productions was in Georgia legislature making a tax credit for filming in state. Now it seems like basically every movie and tv show films in Georgia.
 

Apt101

Member
I thought Tyler Perry already single handedly proved Hollywood wrong in this regard?

Also, didn't the Barbershop movies make mad bank? Friday? 90% of Denzel, Halle, and Wesley films?
 
I think its also a self fulfilling prophecy in a lot of ways. Hollywood don't make movies with mostly black casts and thus movies with mostly black casts never become huge break out hits. Then this idea just perpetuates itself like its gospel.

It's not that, because they do make all Black cast films just low to modestly budgeted ones. They don't make big budget blockbuster genre (science fiction, action, fantasy, etc...) films with predominately Black casts.
 
I beg to differ. King Arthur with a very racially diverse cast tanked hard. So my point is with so many movies coming out every year, you can easy find movie success that support your narrative.
 
It's not that, because they do make all Black cast films just low to modestly budgeted ones. They don't make big budget blockbuster genre (science fiction, action, fantasy, etc...) films with predominately Black casts.

What make you pick Black instead of other minority race?
 

EulaCapra

Member
Hollywood movies have always eerily mirrored American history in it's inability to react to female, Black, and LGBT markets.... And I guess the same can still be said about video games.
 

Apt101

Member
It's not that, because they do make all Black cast films just low to modestly budgeted ones. They don't make big budget blockbuster genre (science fiction, action, fantasy) films with predominately Black casts.

Asians (or half asians, unless they look 99% white like Keanu) get kung-fu action films. The women get to be a villain or some white girl's best friend. Black people get jovial romps - especially the currently popular standup comedian-come-star (Kevin Hart right now).
 
I beg to differ. King Arthur with a very racially diverse cast tanked hard. So my point is with so many movies coming out every year, you can easy find movie success that support your narrative.

Who said anything about King Arthur being racially diverse and how it would perform? The point is as much as White lead and predominately White films succeed, just as many bomb or disappoint in the box office.

Yet Hollywood would have you believe that White led or predominately White casts are a safe risk and will give opportunity after opportunity to White actors regardless of their previous box office performances.


What make you pick Black instead of other minority race?

Because Black films have been consistently performing in the Box office for decades. There's an actual industry for Black films in America.
 

norm9

Member
I wonder how instrumental the success of his productions was in Georgia legislature making a tax credit for filming in state. Now it seems like basically every movie and tv show films in Georgia.

That's a really good point. Incentives probably lowered the cost even more. Free money and the state gets the cool filmed at *insert location* in the credits.
 
War Room, a 2015 Christian film with an all Black cast that are unknowns, performed better domestically than so many bigger budget films.

It made 73.7 million domestically at the box office off a 3 million budget.
 

Deepwater

Member
I don't think the answer is that diverse movies sell, its that the presence of too many non whites wont drag down a BO.

Bad movies will bomb regardless if its all black all brown or all white
 
I don't think the answer is that diverse movies sell, its that the presence of too many non whites wont drag down a BO.

Bad movies will bomb regardless if its all black all brown or all white

Not really with Black movies.

When the Bough Breaks was critically panned last year and grossed 30 million domestically off a 10 million dollar budget.
 

Apt101

Member
And Rock.

Dwayne is fine. White people think he's white. Black people think he's black. Hispanics are pretty sure he's Hispanic, or at least married to one (I would bet money he is). And Asians think he's like that one 6'+ dude that's in every family.
 
Good, now apply this to Asian actors please

This can be solved if Asian American producers, directors start making films with predominately Asian American casts or Asian American leads to show there's a market there.

The problem right now is Hollywood doesn't believe there's a market yet and there aren't any examples showing there is.

women will watch anything with morris chestnut

True. I had a homegirl who use to call him Morris Bulletproof Chestnut. LOL

Another example. Meet the Blacks, an independently funded Black film with a budget of 900,000, was critically panned and made 9 million dollars at the Box Office last year.
 
War Room, a 2015 Christian film with an all Black cast that are unknowns, performed better domestically than so many bigger budget films.

It made 73.7 million domestically at the box office off a 3 million budget.
It was curious how so many people were angry/annoyed/dismissive that an all-black movie like War Room was a huge success relative to budget because it was a Christian all-black movie. I remember a lot of mockery and deeply negative commentary.
 
Dwayne is fine. White people think he's white. Black people think he's black. Hispanics are pretty sure he's Hispanic, or at least married to one (I would bet money he is). And Asians think he's like that one 6'+ dude that's in every family.

Which person thinks The Rock is a white dude?

Like, who?

I wanna see receipts.
 
To me its an indication of how much more important genre and rotten tomato scores have become. Girls Trip has a 88% on RT and is the typical date night kinda movie.

In fact pretty much all the movies that have flopped this year - Valerian, King Arthur, Sleepless (starring Jamie Foxx), Monster Truck, Baywatch, CHIPS, etc - the most common denominator you can find among them is that critics reviewed the movies poorly. Many star diverse casts, some have black leads, some are small budget, some are huge budget, they cross a lot of genres, but they all were viewed as bad films. Movies used to be able to "hide" and get some draw on opening weekend but even that seems to have mostly vanished.
 
Dwayne is fine. White people think he's white. Black people think he's black. Hispanics are pretty sure he's Hispanic, or at least married to one (I would bet money he is). And Asians think he's like that one 6'+ dude that's in every family.

I'm pretty sure the majority of people know he's Samoan at this point. The Rock isn't trying to hide it now.
 
To me its an indication of how much more important genre and rotten tomato scores have become. Girls Trip has a 88% on RT and is the typical date night kinda movie.

In fact pretty much all the movies that have flopped this year - Valerian, King Arthur, Sleepless (starring Jamie Foxx), Monster Truck, Baywatch, CHIPS, etc - the most common denominator you can find among them is that critics reviewed the movies poorly. Many star diverse casts, some have black leads, some are small budget, some are huge budget, they cross a lot of genres, but they all were viewed as bad films.

King Arthur, Valerian, and Monster Truck were big budget blockbuster films that bombed

Baywatch was successful though a disappointment.

Sleepless, and Chips were modestly budgeted films that made back their production budgets and will probably break even on the ancillary markets.

They should not be grouped in the same categories.
 

Deepwater

Member
This can be solved if Asian American producers, directors start making films with predominately Asian American casts or Asian American leads to show there's a market there.

The problem right now is Hollywood doesn't believe there's a market yet and there aren't any examples showing there is.



True. I had a homegirl who use to call him Morris Bulletproof Chestnut. LOL

Another example. Meet the Blacks, an independently funded Black film with a budget of 900,000, was critically panned and made 9 million dollars at the Box Office last year.

"critically" ends up usually just meaning white film/culture critics though. not a completely valid metric when we talking blackity black movies IMO (however good or bad they may actually be)
 
I beg to differ. King Arthur with a very racially diverse cast tanked hard. So my point is with so many movies coming out every year, you can easy find movie success that support your narrative.

King Arthur had one token black guy and the one token asian guy who of course knows martial arts and is quiet most of the time.

If you consider that "very racially diverse" I don't know what to tell you.

Which person thinks The Rock is a white dude?

Like, who?

I wanna see receipts.

He's Ambiguously Brown, which is enough for most white people.

See also: Keanu Reeves.
 

wandering

Banned
Asians (or half asians, unless they look 99% white like Keanu) get kung-fu action films. The women get to be a villain or some white girl's best friend. Black people get jovial romps - especially the currently popular standup comedian-come-star (Kevin Hart right now).

Uh, Keanu ain't half.
 
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