Lol at the people thinking its paid. Weeknd is a gamer.
Lol at the people thinking its paid. Weeknd is a gamer.
Some fans are just trying to justify their purchases. Sad.
Him being a gamer doesn't make it not payed man. You pay influencers who can influence potential customers.
Its also possible that a person known to like video games is just showing a video game he likes.
Unless you have explicit proof its a paid endorsement.
I'd imagine for someone who travels and has sporadic free time, but still enjoys high-quality games Switch is a God-send.
Its also possible that a person known to like video games is just showing a video game he likes.
Unless you have explicit proof its a paid endorsement.
Why is your default assumption that a celebrity that is experienced with product placement is not participating in such a marketing tactic?
I can fully believe that these celebrities enjoy the Switch, just like I can assume that some people enjoy Beats by Dr Dre, but why is your assumption that it is an organic post that is not influenced by Nintendo?
I can be wrong, and I'm okay with that outcome, but it is interesting how you give celebrities the benefit of the doubt instead of looking at them with a critical eye when products are shown.
I wonder why none of these people ever played Mario Kart 7 on the 3DS. That's a good game.
What's the current regulatory landscape like now? Do these paid tweets need to be disclosed or is everyone waiting for the first fine to see what happens?
So a musician that travels and already owns other systems won't buy a switch because? What makes the switch so different that they wouldn't buy one and talk about it on their own? Or are we at a point where celebrities don't like anything unless paid?a critical eye when products are shown.
Can only speak for they German market.
Right now it's not regulated at all.
We pay influencers left and right for mentioning a shampoo or whatever in a snap or tweet.
YouTube is pushing some rules now, but influencer marketing is still the Wild West right now.
3DS was not that cool
Disclaimer: I fucking love 3DS.
As others have said there are typically guidelines for posting advertisements where you need to clearly indicate it's an advertisement. Whether or not people follow those guidelines is a different story.
Also the fact that the post talks about "shit talkin" and doesn't mention the word Nintendo or Switch once, should suggest it's not a paid ad.
It's Paid not payed
Lol at the people thinking its paid. Weeknd is a gamer.
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Tons of celebrities are gamers. Doesn't mean they aren't getting paid or deals sharing gaming related things on their social media. Its literally a job or multiple jobs to run a popular social media accounts.
The Switch is barely in stock anywhere so where are all these celebrities getting their Switches? Are they giving in to scalpers or camping on forums like everyone else waiting for it to go back on stock? lol
Tons of celebrities are gamers. Doesn't mean they aren't getting paid or deals sharing gaming related things on their social media. Its literally a job or multiple jobs to run a popular social media accounts.
The Switch is barely in stock anywhere so where are all these celebrities getting their Switches? Are they giving in to scalpers or camping on forums like everyone else waiting for it to go back on stock? lol
So a musician that travels and already owns other systems won't buy a switch because? What makes the switch so different that they wouldn't buy one and talk about it on their own? Or are we at a point where celebrities don't like anything unless paid?
I think your comments are valid and logical but I do not know how clear it is when it comes to social media especially with this new domain of marketing being called "influencer marketing."
Your second post is an even stronger argument on why this case might not be product placement.
Tons of celebrities are gamers. Doesn't mean they aren't getting paid or deals sharing gaming related things on their social media. Its literally a job or multiple jobs to run a popular social media accounts.
The Switch is barely in stock anywhere so where are all these celebrities getting their Switches? Are they giving in to scalpers or camping on forums like everyone else waiting for it to go back on stock? lol
I've worked in marketing for years and even I'm not this cynical. I wonder what makes people think this way? Are you also one of the people who thinks that all good review scores for games you don't like are paid off?
Worth noting of course that you can't be sure that it was payd for, but in this day and age you should at least question it.
There are more obvious examples:
That looks so forced
I think we are passed the point where we should question all celebrities when they post about a product.
I don't think it is a hard concept to understand and within this thread people are mixing arguments. Just because someone believes that celebrities are purposefully making social media pushes for a product DOES NOT mean that the same celebrity is not a fan of the item.
But celebrities do not do most things for free. So you should always question why a product is being posted by someone with a mass influence.
Celebrities have connections, it's not hard to get all kinds of things, for free as well.
So I think we agree with each other essentially.I mean it could certainly be a paid ad but I think it's pretty unlikely. It's very likely though that Nitnendo sent him a free Switch and was hoping he'd talk it up in social media. That type of thing isn't uncommon at all.
Guarantee if a thread was made with these photos, there wouldn't even be an issue that's currently being brought up.
Or maybe he just likes Mario Kart
Some people just don't believe that anyone genuinely enjoys a thing they don't. Sad.
No one is saying that Nintendo isn't handing out free Switches to some celebrities, but there are rules about actual paid ads (again, whether or not the rules are followed is another question) and the post in the OP doesn't sound at all like an ad. The word Nintendo or Switch is not mentioned once. The John Mayer tweet may very well be an ad though it could be against FTC guidelines if so. But the Weekend's post looks nothing like an actual paid ad.
...
Also, they have to hashtag "ad" on stuff now if it's paid content.