then it should be called an essay, not a critique. a lot of people can do objectivity just fine.
the problem isn't the scoring system, the problem is a single person trying to review everything of every genre, especially those which they don't enjoy and don't have a full understanding of. being a gamer does not mean playing every game there is. that's not to say reviewers shouldn't review games they don't enjoy, but if some reviewer does not have full understanding of the game, then it's best to ignore it. people have picked apart sterling's beyond two souls review in the ot and pointed out every wrong in his review (which was a majority of it). reviewers always give the nba 2k series a 9.0 score, but people who have been playing nba 2k games for a while can easily point out persistent faults and unfixed problems (and the problem being there's no better alternative to that game).
there are a lot of problems with reviewers.
1) their personal experience tends to be taken as fact, no matter how people say it's subjective. those reviews certainly influence people's perception of the game, regardless of whether or not those reviews are wrong on so many levels. that is the thing about these reviews. their opinions are as legitimate as any other gamer who plays video games, the only difference being they play games as their jobs. reviews make or break someone else's purchase, and that is where pr can see a problem. let's face it, reviewers are disposable because their opinions are as legit as anyone else's. pr knows that as well.
2) the use of metaphors, of tired descriptive adjectives, and overall the lack of specificity especially in a lot of genres. for example, a game like battlefield can have specifics on how the recoil system works, but a review for gran turismo wouldn't even go into how adjusting the weather works against the car's movement and instead would be written as "there's weather, there's tuning customizations, etc." again, the problem being reviewers tend to focus on the little things in the games that they care about, and just make general statements about games that they sorta enjoyed, don't really much care about, therefore they don't make an effort to understand the game. just get it over and done with.
3) it's entirely possible that even devs don't like reviewers, not just publishers. especially if someone calls your graphics not up-to-par with today's standards and you've given 3 years' worth of work on it, dozens of people putting time and effort only to be trashed in one sentence by some dude on the internet who happens to be taken seriously by other dudes and that's how word spreads, regardless of whether or not those words are true.
to conclude, listen to other gaf (or other players) members' impressions of the game in the ot rather than a single reviewer in the industry.