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LA Times: How Kate Upton's curves sold a mobile video game (Game of War makes 1M/Day)
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Crayon
Member
Its a good commercial.
Why is it so hard for people to understand that when you spend money in these competitive games, you're only knocking yourself out of the "scrub" bracket and into the bracket with people who have more money than you do?
Spending money makes these games harder, not easier.
Why are people so stupid?
Spending money makes these games harder, not easier.
Why are people so stupid?
Doctor Ironic
Member
It's not really Upton's "fault" or anything, but it's depressing just how easy this strategy was.
If anything it's sad that her career sunk this low this fast. Modeling is a seriously fickle business...
If anything it's sad that her career sunk this low this fast. Modeling is a seriously fickle business...
You mean her two troops right? *wink wink*
Air Zombie Meat
Member
To think we all laughed at Evony. Was ahead of it's time.
D
Deleted member 80556
Unconfirmed Member
I blame SmokeyDave.
Not at all, there's more games for everyone than ever. The way the market has gone, you can ignore mobile freemium games and still have more than possible to play.
privitsan02
Member
So tits sells more than ass huh?
Good.
Good.
SatelliteOfLove
Member
Mobile TV spots are Saturday Morning Cartoon toy/cereal commercials for adults. Same vaguarities, same engendering of gormless desire.
Pretty much, but this comes from a place of strength, not desperation.
Pretty much, but this comes from a place of strength, not desperation.
Pie and Beans
Look for me on the local news, I'll be the guy arrested for trying to burn down a Nintendo exec's house.
Blanket and targeted adverts work?! Someone alert the authorities!
Console videogame pubs truly failed post 16-bit age by really stepping away from aggressive TV marketing. Its no surprise that each time one of them really tried (Wii in particular, Sony when they started trying properly with Kevin Butler), there were grand results.
Sega particularly really fucked up with things like Vanquish. They did great ads for Bayonetta, guess what: it sold! They didn't even let hobbyists know when the fuck Vanquish was out: le bomba.
Console videogame pubs truly failed post 16-bit age by really stepping away from aggressive TV marketing. Its no surprise that each time one of them really tried (Wii in particular, Sony when they started trying properly with Kevin Butler), there were grand results.
Sega particularly really fucked up with things like Vanquish. They did great ads for Bayonetta, guess what: it sold! They didn't even let hobbyists know when the fuck Vanquish was out: le bomba.
But OP where are the pics?
Ontopic: I really hate to read things like this, all the time we reads game from indies and mayor studios that make good game that don't sell well or don't met the expetation and at the same time we have thia freemium "games" that bring 1 millon per day.
Ontopic: I really hate to read things like this, all the time we reads game from indies and mayor studios that make good game that don't sell well or don't met the expetation and at the same time we have thia freemium "games" that bring 1 millon per day.
SeventhSon
Member
Pack it up, gaming's over.
Methamatics101
Member
Alright then.
Syph Medwes
Member
Honestly I thought the name being a rip-off of Game of Thrones was more of a reason for its success than Kate. Sex sells, everyone knows that, but that's why the name was a greasier tactic than the boobs.
ODDI
Member
Rockstar Beaver
Banned
Dem boobies are fine but I am still not downloading or playing the game.
SolidSnakex
Member
They do a lot of advertising on websites. Especially buying space on Youtube's front page whenever a big game is coming out.
Heh heh strokes.
That1BlackGuy
Member
Sex sells and water is wet, we've known this for generations.
Can't knock the hustle though that's some serious bread and just imagine with the low barrier to entry for an indie developer or a small team to strike lightning. Your chances are slim, but the relatively low overhead makes it a lot more appealing compared to the alternatives.
Can't knock the hustle though that's some serious bread and just imagine with the low barrier to entry for an indie developer or a small team to strike lightning. Your chances are slim, but the relatively low overhead makes it a lot more appealing compared to the alternatives.
They should have called it Thrones of War, to get both the Game of Thrones audience AND the Gears of War audience.
Crayon
Member
Yeah that horse wasnt lookin too shabby.
I swear I see this every day. I see this more than her face I think.Well, seems to be a good strategy with ads like this:
This is like the only ad I see on mobile gaf.Well, seems to be a good strategy with ads like this:
or maybe it's just the only one I notice.
Game is free though so it's really not selling anything. Once people realize the game is garbage they'll delete it.Sex sells. It's baffling, but it's marketing 101.
Nintendo, you know what you need to do.
why do you think they're localizing Fatal Frame V?
it's not going to sell anything :-(
Make ends meat.
ends meat.
Meat.
(I'm sorry - your post is really interesting and poses interesting thoughts on the qualms associated with development and mobile vs. traditional... but that derailed my entire thought process as I imagined a giant grinder)
That ad is literally showing for me right now.Well, seems to be a good strategy with ads like this:
Yep same here.
ScatheZombie
Member
Web banners, conventions and PewDiePie.
At one company I worked for, they spent about $4m on just PAX Prime one year.
They also gave several popular Youtubers/Streamers anywhere from $10k-$300k for coverage.
Freudian slip I guess?
unempLLOYD
Member
But the ad was so cheesy...
That's the thing though: for a vast majority of the cases, they just need to get you to give them that download. If they can do that, it moves them up the most popular list and gets them noticed by more people. Not to mention all the tricks built in to get you to keep playing and/or spend money once the game is on your phone.
I was pretty disgusted with what the actual "game" looks like. Just timers and expiring deals and "limited time offers" as far as the eye can see.
Parmadillo Marshmallow
Member
That was the first ad I saw on national tv for a mobile game. Frankly I was shocked they had the marketing budget to advertise like that for what seems like a really shitty run of the mill mobile game.
I don't like to play games on my phone, personally. That's what I have a 3DS for.
I don't like to play games on my phone, personally. That's what I have a 3DS for.
silvermember
Banned
Your life must suck if cellphone games have that much impact on your life.Alright then.
Xander Crews
Member
20% of the games in the Top 50 are Casino/Slot Machine games. That's sad.
Kurt Angle
Member
Kate Upton > video games
I'm not in the US, but how many people watch the Superbowl? If only a fraction of them download the app, and then a fraction of that group buy one IAP... That's a lot of money.
And some people rationalize that phone games are not video games to feel better about not playing them.