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[Hesh]

http://www.latimes.com/business/hiltzik/la-fi-hiltzik-lifelock-equifax-20170918-story.html

”A major credit bureau just experienced a breach potentially impacting 143 million people," the firm says on its Web page. ”Don't wait to get identity theft protection." An executive of Symantec, LifeLock's parent company, told Bloomberg that since the Equifax breach was reported, LifeLock's Web traffic has increased sixfold and enrollments per hour are running 10 times ahead of the pre-Equifax era. ”Most are paying the full price, rather than discounts," the executive said. ”It's a really incredible response from the market."

Here's what LifeLock isn't advertising so widely: When you buy its protection, you're signing up for credit reporting and monitoring services provided by, yes, Equifax.

LifeLock signed a four-year contract with Equifax in December 2015, with the services to start the following April. At the time, LifeLock said it would ”purchase certain credit products and services from Equifax" that would then ”comprise a part of LifeLock's identity theft protection services for consumers."

...

In other words, LifeLock is trying to profit from scaring people about the consequences of the Equifax data breach, without being too forthcoming about its own reliance on Equifax to provide protective services.

Disgusting.

 

[Lil'DigiOp]

Im still waiting to sue the fuck out of Equifax, makes no goddamn sense

 

[CrazyDude]

And at the end of this movie we find out LifeLock's owners were behind the hacks.

 

[Vicetrailia]

Lifelock is always advertising on republican radio networks. I'm sure they have some radio advertisement exploiting the equifax breach now. GOTEM BITCHES!

 

[danm999]

Wait wait wait

This is the same company, by the way, that staged an audacious advertising campaign in 2006 by emblazoning its CEO’s Social Security number on the side of a truck and broadcasting it over the air. The idea was that it could do so with confidence that its services would protect the CEO from identity theft. In reality, his identity was stolen at least 13 times after the campaign began.

So if you have someone's name and social security number you can steal their identity and apply for loans and shit? You don't need ID or anything? What!?

 

[Hesh]

Wait wait wait



So if you have someone's name and social security number you can steal their identity and apply for loans and shit? You don't need ID or anything? What!?

I would imagine ID's and other documentation gets forged once you have a genuine SSN.

 

[MIMIC]

When you buy its protection, you’re signing up for credit reporting and monitoring services provided by, yes, Equifax.

BWAHAHAHAHAHAHA!

Unbelievable

 

[Big Blue]

http://www.latimes.com/business/hiltzik/la-fi-hiltzik-lifelock-equifax-20170918-story.html



Disgusting.

Not sure why it's Lifelock's fault that consumers aren't doing their research.

Still funny nonetheless.

 

[Piecake]

Not sure why it's Lifelock's fault that consumers aren't doing their research.

Still funny nonetheless.

Not sure why we should accept horribly misleading advertising.

Edit: NVM - it doesn't look like the company is doing anything differently than before, unless I missed something

 

[Hesh]

Not sure why it's Lifelock's fault that consumers aren't doing their research.

The point of using scare tactics is via misleading consumers. They aren't being upfront about how by panicking and signing up for Lifelock's services you're figuratively running from the arms of Equifax back into those same arms because Equifax provides Lifelock the credit-monitoring access and services they they pass on to the consumer. Lifelock is a middleman, essentially, that's taking advantage of consumer fears about Equifax bungling their personal information by selling them Equifax-handled protection services but not telling them that. It's pretty messed up.

 

[Eye for an Eye]

Lifelock is BS. Too many stories about them when they first started for me to ever trust them.