Pretty lame, the showcase room wasn't even very full but you could still see how it adds pretty much nothing to the experience, no different to the Move's illumination bulb. It might make one nice disco ball replacement, that's about it. I dunno what people are amazed by or where they see the comparison to Oculus Rift which completely eliminates visuals outside the game world, no way would this be used to effectively spot enemies to your left or right (and even if you could do it at times you'd have to then look back to the TV and turn that view where you saw him) either if you so much as have a poster or painting or bookshelf. Or in any way be immersed in the game world and explore it by looking around you rather than just in front of you when the elements just leak onto your furniture and family in a completely unclear mess. Plus, I doubt the 360 can handle that kind of FOV for many of the games you may want it for. It probably won't work nearly as well in practice and only leak vague colors and images, like an
Ambilight +, not complete peripheral vision viewpoints, much like the Kinect didn't deliver on all (or half the) fronts, when Oculus Rift doesn't render every view simultaneously but only where you're looking at any point in time, which can be anywhere, with the power drain just coming from the stereoscopic 3D, not showing unnecessary views, so it has no added footprint over regular 3D implementations and could be viable even for a next gen console if a company was interested.
.