I will say despite the terrible customer service and the massive wait for the card, now that I actually have the thing, its revolutionary. Just since I got the card a week ago, Ive seen six movies, with at least six more planned in theaters and four more upcoming in October before Ive completely caught up on movies I want to see. By the time my next bill date rolls around I will have seen at least 18 movies in a month, saving me like $220. Thats absolutely nuts, but obviously Im not the most typical use case.
I ended up going to one of those dine-in auditoriums last night that I mentioned on the last page, and fortunately I was the only person in the showing, but I can definitely see how a full screening would be really distracting. Theres no way for servers to move to and fro delivering food and drinks without being right in your way. And theres no pencil-and-paper or electronic system for making your order, so youd also have to be talking to the server during the film.