Okay. I played with it VERY briefly.
Main part is video. 9 pages of videos that range from interviews to game trails to other shit.
Clicking the "Find Titles for You" is where it gets interesting.
In the "Recommend Games for Me" section you get a list of any game you played on your Wii for over an hour. You pick it, and then choose 6 things, from the perspective of the person who liked it the most:
Slider for how much you liked it
Male/Female
Age
For Anyone/Gamers people
For Casual/Hardcore mood
For Alone/With Friends
Then it sends off that data and removes it from the list. I filled out Ghost Squad, of course. And Excite Truck.
Then they hid the DS Demo Download station in there. Random stuff like Ninja Gaiden and Brain Age 2 demos.
There's a lot to find in this channel. Go nuts!