This is a brilliant move.
Look guys, many, not necessarily 'most' -- but many people consider gaming to be "nerdy" or "uncool."
The fact that we have 'closet gamers' says something. You don't hear people say "closet movie goers" or "closet music listeners."
Nintendo is taking this notion, and using it to their benefit. Trying to give the image that playing the Wii is cool, relaxing and fun. Basically their motto is, "let the nerds and fat-pimpled emo's play ps3 or 360, everyone else, plays the Wii.
Brilliant move, although as I've been an athlete all my life, playing in team sports, doing social things, in clubs, etc. etc., I specifically love video games because it lets me get the hell away from it all. I spend enough time around people, I cherish the moment to sit down in my boxers and play some halo.
And sorry Nintendo, standing on some retarded Wii fit board isn't going to do shit, you're fat -- stop playing any -kind- of video game, and go to the gym. Losing weight is a matter of thousands of calories, not the 7 calories you lose by balancing your fat ass on a board.