SuperDave
Catching that before you edit
Interesting stuff, roving reporter in the field.
Yeah, they call me SuperDave. And what?
SuperDave
Catching that before you edit
Interesting stuff, roving reporter in the field.
Yeah, they call me SuperDave. And what?
Nintendo is tucked away down the far left.
Out of sight, out of mind.
This is an important development for Nintendo
TESCO: 6,351 stores (As of April 2012)
I think Nintendo is doing this because they might have some exclusive third party
games coming in 2014 that are making third parties worry. Just like how they reduced
the price of the 3DS to increase the numbers for games like Monster Hunter.
Besides that, what Nintendo will hope to capitalize on is any droughts and console launch issues that might plague XB1 and PS4.
Nintendo really don't have any choice, it's buy space at Tescos or it's curtains in the UK.
It's only delaying the inevitable.
Still, it doesn't hurt to try. It'll get some brownie points from Nintendo fans.
All two of them, p
PS: what if other game stores / supermarkets also want cash from Nintendo to display their wares? Is Nintendo prepared to be in a position to pay all of them?
Unfortunately I doubt that Nintendo titles themselves have the power to draw people like fans would want to believe - at least when there isn't the novelty precursor 'Wiimote' to captivate and anchor the masses from the get go.
We'll see, it just feels like the UK consumers at this stage are NOT shifting from the PS360 - and by their logic will just jump onto XB1/PS4 "coz its like da last one but betar"
Buying shelf space in stores now. It's a new low.
Mario 3D World, no matter how much some people wish it was different, will be a game with such a hook. It's too cute not to be on kids Christmas wishlists.Unfortunately I doubt that Nintendo titles themselves have the power to draw people like fans would want to believe - at least when there isn't the novelty precursor 'Wiimote' to captivate and anchor the masses from the get go.
2 options on the continue screen:
- Create super console of dreams(casts) with bleeding edge tech, new way to play (VR+motioncontrol+???) all bundled in, lose money on it, but aggressively carve way back into 50+ million home console market.
- Gracefully bow out of home console market, focus on next handheld (HD) providing hybrid experience through TV dongle plugin
I don't actually think slotting fees for videogames in UK supermarkets are as common as people are suggesting. I'm not about to argue it strongly because I don't work in retail and people have a vested interest in shouting 'everybody does it' without examining if that's true, and if it is, to what degree.
Did you notice that this thread is based on one such article? It's hardly far out to have wondered if there was another similar article covering a competitors product.
that's all their store including international and stores under different names, theres only about 2.5k uk Tesco shops and over half of them are express stores that only ever sell FIFA, COD & GTA (the express in my little village that normally only opens 6 til 11 even does midnight launches for them though which I find amusing) but theres still about a thousand Tesco's with proper game sections so this is a pretty huge deal
Mario 3D World, no matter how much some people wish it was different, will be a game with such a hook. It's too cute not to be on kids Christmas wishlists.
Grocery store customers are extremely price sensitive, and margins are thin. So the amount of 'buying shelf space' is limited because when stores pursue that, manufacturers have to raise prices in order to pay for it, and customers will migrate to places with lower prices, i.e. stores that don't demand payment.
Further, the 'eye level' and end cap placements are determined by product profit margins (usually in-house brands), overstocked items, flyer specials, and whatnot. Companies don't buy those things in grocery stores.
Stores like HMV back in the day did charge. But that was a much different market than grocery or walmart type stores.
In Nintendo's case, they may be paying money for floor space, or they might just be working with Tesco for a big marketing push and Tesco is hoping that they will be big beneficiaries of that marketing. If I had to bet, I would bet it would be the latter.
eye level and end caps are definitely often bought and paid for in the UK
Just out of interest, has that late summer major Wii U firmware update happened yet? Has NCL announced anything?
Yeah, I should hve mentioned I am in Canada. Maybe the grocery market in the uk isn't as cut-throat.
Nintendo needs a title that surrounds the Tablet functionality of gameplay on their console to push the damn units. Currently theres no reason to care about the one feature they shoved at us so hard, because it is not utilized in any manner that is compelling to consumers.
Just out of interest, has that late summer major Wii U firmware update happened yet? Has NCL announced anything?
was announced delayed ages ago. think the current timeframe is october? emilyrogers also said similar about 3ds (miiverse support and all that jazz)
Basically they said it was coming either the end of this month or the beginning of October.
thought it might have been, 3ds one was after pokemans. Guessing this one is delayed into mid october at least, since its been pretty quiet. (considering last time we got that speed vid in advance)
was announced delayed ages ago. think the current timeframe is october? emilyrogers also said similar about 3ds (miiverse support and all that jazz)
Basically they said it was coming either the end of this month or the beginning of October.
I'd say if we don't hear anything about it the next week then start wondering.
Basically they said it was coming either the end of this month or the beginning of October.
Forbes has a good article about the grocery side for the US.Actually, just talking to a buddy at work, and I was 80% wrong.
Grocery stores here almost never charge promotional dollars and allowances for commodity groups (produce, meat, fish) and other basic items.
But for everything else there are a myriad ways to squeeze money out of suppliers.
So how does the system work? Specific pricing information is very tough to come by—secrecy shrouds the special deals that salesmen cut product by product, region by region, retailer by retailer, as they jockey for shelf space. This much is known: Real estate on the grocery shelves is largely allocated according to clout and to money passing to the retailer, either in fees or price discounts. Established manufacturers like Kraft still have to pay chains to take new products, but they receive preferential treatment in placement and display because of their ability to generate huge turnover.
For a new product the standard price of admission to the shelves is a slotting fee—up to $25,000 per item for a regional cluster of stores. (A California food producer says he met with a buyer at a chain grocer who demanded $250,000 for ten stores and wouldnt even take a meeting until he received a $100,000 check.) Small manufacturers hate paying upfront money; it can put them out of business before theyve even started.
It's only delaying the inevitable.
Still, it doesn't hurt to try. It'll get some brownie points from Nintendo fans.
I think Nintendo is doing this because they might have some exclusive third party games coming in 2014 that are making third parties worry.
Yeah, that's why they're doing this. Secret third party exclusives.
There's a 24 hour Tesco near me. I'll probably do all my xmas shopping in there.
Fine Vodka for all.
But seriously this is a good deal for Nintendo, with the death of HMV and Game more and more people are using Tesco and their ilk for their games purchases. Plus good exposure when people wander past looking for pasta sauce or cheap socks.
I was under the impression that Tescos only kept data on their customers shopping habits for two years, were there that many people buying Wii's in 2011 and if so will those people really want a WiiU at this stage?
Sounds like Tesco threatened to pull the WiiU entirely, and Nintendo had to respond. UK retailers have them by the balls right now really, and when things don't play out well, I can see the WiiU disappearing entirely from many stores in 2014.
I'm sure as a community, we're collectively crossing our fingers this works out, and we have a decent third competitor in this upcoming race
....I just don't think it'll work.
Mario 3D World, no matter how much some people wish it was different, will be a game with such a hook. It's too cute not to be on kids Christmas wishlists.
Why are some people acting like buying shelf space is something new and not done. I thought it was always done.
Not only is it always done, it's not even exclusive to games.Why are some people acting like buying shelf space is something new and not done. I thought it was always done. Which is why you always see certain brands in prime locations. Their products aren't always or even usually the best. I figure it was because companies paid to have their brands there or they were partnered with the chain. I know that's the case with clothing brands which is why some get pushed out in front compared to others and are exclusive to a particular store like Macy's, JC Penny, Target, etc.
Sony and Microsoft's sections were always big. Even at the the Wii's height. You mean to tell me Microsoft and Sony weren't paying for shelf space while everyone was buying Wii system? Otherwise those should have shrunk as well. This is likely Nintendo, if they are paying, just doing what everyone else is doing. It's about damn time too.
Teehee