Sapphire Dreams
Member
Guess what? Titan ain't worth the price either.
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NVidia passed on providing console GPUs due to purchase price, opportunity cost
- Thread starter Canis lupus
- Start date
bluecapsule
Member
It'll be interesting to see if next-gen games on PC will run better on Radeon hardware since they'll be designed to run on consoles also.
Skyfireblaze
Member
Oh may I have some fries from nVidia with all the salt dear sir or madam?
Seriously though I never understood what the point of this "intelligent negative PR" towards the competitor should do when it's really obvious why they (nVidia) are making this statement o.oPhonomezer
Banned
Sounds like they turned Sony down tho.
amstradcpc
Member
Both Sony and MS made the best decission ( as well as cheaper for what Nvidia says ) for future compute oriented engines:
Jezbollah
Member
Woody Invincible
Banned
exactly. AMD's low bid was not worth undercutting to Nvidia.
Glass Rebel
Member
I think it's likelier that nVidia just didn't want to work on mid-range GPUs anymore.
1st Course
Member
Both Sony and MS made the best decission ( as well as cheaper for what Nvidia says ) for future compute oriented engines:
AMD Flops =/= Nvidia Flops
lol, exactly.
SonicMegaDrive
Member
I'd say it's more a case study on the influence of saying something even remotely negative about muh console manufacturer of choice. Even when it's not.
That is a very overly simplistic portrait.
Two years ago you may have been closer to right, but I would say AMD usually gets recommended now days except for bleeding edge rigs. Even top end rigs do very well with AMD Radeon 7970s. AMD has gained a lot of ground with PC gamers in recent years due to competitive pricing and improvements in their drivers.
And for the record, I have a media PC and a desktop. One with AMD and one Nvidia.
BRocknRolla
Member
What is weird about it is not that Nvidia isn't making console hardware, but rather than manner in which the comments were made. The business realities may be such that Nvidia is making a lot more money not doing anything with consoles.
But this whole, hypothetical negotiation talk is just strange. "Hypothetically, I'm sure we had a conversation, and I'm sure during that conversation we shut down the console manufacturers because we don't like their margins and we're beyond that business model." What? Why say that at all? It just sounds like they're trying to paint the console makers as the bad guys, which makes sense given that it isn't their market, but sounds combative. That's where the "salt" is coming from.
Nvidia may well be making the best business decisions possible, but following your business decision with a slap at past business partners or potential future business partners is going to incite some ire.
jim-jam bongs
Member
Fuck me drunk.
Nvidia don't give a fuck about consoles kids. They are killing it in the mobile market, which unlike consoles is a growth industry. Applying immature forum logic to the decisions of profit motivated corporate entities is just pathetic.
AMD by comparison have consistently failed to land embedded contracts for a decade and were hungrier. That is the story here, any salt is imagined.
Nvidia don't give a fuck about consoles kids. They are killing it in the mobile market, which unlike consoles is a growth industry. Applying immature forum logic to the decisions of profit motivated corporate entities is just pathetic.
AMD by comparison have consistently failed to land embedded contracts for a decade and were hungrier. That is the story here, any salt is imagined.
lovegames718
Banned
No matter who turned who down. This generally tends to be a back and forth in which Sony probably asked Nividia how much they would charge them and Sony said "hell no" when they saw the numbers and a counter offer was made by Sony and Nividia said "hell no" when they saw the numbers.
Why pay more for something you can get for less. Reminds me of all those Sony vioas computers that are exorbitant and i can get alot more from a cheaper gateway computer lol
bigDdestruction
Member
http://www.gamespot.com/news/ps4-not-worth-the-cost-says-nvidia-6405300
yeah, i think AMD need all the help they can get. Nvidia are doing well and surely don't need anything in the console space.
Zuhzuhzombie!!
Member
You do realize that Tegra is a god damned joke, right?
"nvidia is so salty!! consoles!!" :lol :lol
Basileus777
Member
These consoles went with APUs, so that naturally makes AMD a better partner. Well that and AMD is obviously willing to give better margins/pricing due their financial situation, which Nvidia sort of gloats about here.
The article doesn't give any context to this statement, so this is more of a problem with the article than anything else.
The article doesn't give any context to this statement, so this is more of a problem with the article than anything else.
Xbox 360 has been the lead platform for the majority of games this generation, but you don't see ATI/AMD graphics cards having any discernible edge when it comes to PC ports.
Nealand Liquor
Member
Didn't Nvid comletely screw MS over with the xbox?
Aren't there rumors (or backed up fact) that the company tried to pull some shady shit with Sony or Nintendo too?
Maybe it isn't so much that they got turned down, but the console makers don't want to do business wiyh a partner that actively tries to screw them?
Aren't there rumors (or backed up fact) that the company tried to pull some shady shit with Sony or Nintendo too?
Maybe it isn't so much that they got turned down, but the console makers don't want to do business wiyh a partner that actively tries to screw them?
TwEE-N-Toast
Banned
There was nothing in the op that was that offensive, what's with all the Sony wagon circling?
That is probably a factor but it's likely the mobile market would make them more money anyhow if they even did do a deal with Sony/Microsoft. AMD probably gave them a killer deal also since they are so desperate for money.
supplier doesnt turn down the buyer, it is other way around... they got run over by AMD. I dont think they had a chance no matter what the price as they have no way to provide the APU.
I doubt Nvidia was ever seriously in running as they simply dont have the technology.
AMD will certainly profit from 100m orders over the next few years, it might get back to track.
It was only 2-3 years ago when people predicted death of Nvidia and rule of AMD... look how that turned out
.AMD has a good chance with their new APU's to win some of the market share back...
didn't want to do business at the price they were willing to pay?
The price being presumably larger than 0 which is what they're getting for it now?
Its not like they are fabbing the chips right - AMD are just producing the specs and they'll be produced under license most likely. So once the design is done (probably a fairly expensive exercise that will have been funded by MS/Sony), they just sit back and wait for the license fees to roll in.
The price being presumably larger than 0 which is what they're getting for it now?
Its not like they are fabbing the chips right - AMD are just producing the specs and they'll be produced under license most likely. So once the design is done (probably a fairly expensive exercise that will have been funded by MS/Sony), they just sit back and wait for the license fees to roll in.
Salt? I don't know about that. NVidia is already branched out into the rapidly growing mobile business, and have quite a lot going on elsewhere in the supercomputer/desktop world. AMD's financial woes almost certainly created a situation where AMD was bound to underbid/ be eager to work for Sony/MS.
AMD's financial situation doesn't change the fact that they won all 3 next gen console contracts and Nvidia didn't. AMD's financial situation will be improved by this while Nvidia missed out. The margins may not have seemed worth it to Nvidia at the time, but they sure seem salty about it now.
Can we say the first thread where the first four post has nailed it?
Oh Nvidia we love ya but this stuff should be beneath you. Wipe your tears and move on.
Shao Kahn Brewing a Stew
Banned
Jokes aside, lets analyze this shit.
Nvidia is owning the mobile market. They are owning the PC market. They are essentially controlling a market with products that sell in billions compared to console market.
At this stage, every company is looking at the "next big thing". PS4, Nextbox, WiiU, Shield, Tablets, Phones and more. Sony, Microsoft and Nintendo are not in the era where consoles can cost $599 anymore. It's not worth it especially when there really isn't any need to jump to next-gen as games are simultaneously releasing for current and next-gen consoles by Q4 for atleast a year or two.
With the lead time that the companies provided and the cost they are looking for, Nvidia isn't seeing any major profit when compared to their other market. AMD, however, is in a stage where they are in dire need of any long-term contract so they can make a comeback. They agreed to all the stipulations set by Sony, Microsoft and Nintendo to ensure the big 3's consoles are all powered by their product.
Long story short: Nvidia's future is pretty secure as long as they keep dominating the mobile market. AMD's future is pretty secure as long as they keep dominating the console market.
Nvidia is owning the mobile market. They are owning the PC market. They are essentially controlling a market with products that sell in billions compared to console market.
At this stage, every company is looking at the "next big thing". PS4, Nextbox, WiiU, Shield, Tablets, Phones and more. Sony, Microsoft and Nintendo are not in the era where consoles can cost $599 anymore. It's not worth it especially when there really isn't any need to jump to next-gen as games are simultaneously releasing for current and next-gen consoles by Q4 for atleast a year or two.
With the lead time that the companies provided and the cost they are looking for, Nvidia isn't seeing any major profit when compared to their other market. AMD, however, is in a stage where they are in dire need of any long-term contract so they can make a comeback. They agreed to all the stipulations set by Sony, Microsoft and Nintendo to ensure the big 3's consoles are all powered by their product.
Long story short: Nvidia's future is pretty secure as long as they keep dominating the mobile market. AMD's future is pretty secure as long as they keep dominating the console market.
I don't interpret this as Nvidia being upset that they didn't get the contracts. If they had been willing to accept slimmer profit margins than AMD, they would have won the contracts. But they looked at what else they could do with their assets and decided there was more money to be made elsewhere.
And with AMD in bad shape, it makes sense that they would sign on for a deal yielding low profit margins but guaranteed money in the bank.
And with AMD in bad shape, it makes sense that they would sign on for a deal yielding low profit margins but guaranteed money in the bank.
Well for one AMD can provide the CPU and GPU which would obviously be preferable to whatever Nvidia can come up with.
Agreed. Nobody is arguing that Nvidia isn't sitting pretty, which just makes it strange that they would even feel the desire to comment on contracts they didn't need.
I think those who think the comments aren't bitter are falsely assuming that just because they didnt need the contracts there is no way they cold be bitter.
BRocknRolla
Member
That may well be. Could have been someone doggedly asking an Nvidia employee about a question they didn't actually know anything about, ergo leading to "Here's how I imagine it." I'm just going by what is written.
Just to be clear, I don't think this is some kind of grievous wrong. It was an employee reading a situation from their point of view, just as I'm sure someone at AMD would make comments that made it clear they felt consoles really supported their business model. The anger apparent on both sides in this forum is kind of crazy given the scenario.
sacrificengineer
Member
So, this guy knows nothing.
But he sure that he knows.
1st Course
Member
AMD won 2/3 of this gen console contracts too and yet the past 5 years have been the worst in the company history ever.
But you are quoting a opencl benchmark, what flops?
jim-jam bongs
Member
Apparently you are, since they just had their best year ever off the back of it.
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