In an interview with Games Radar, Moore said Microsoft has a bigger message than its competitors do.
"SERIOUS BUSINESS"
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With his bravest face firmly fixed during his whole online interview, Moore remained bullish but without revealing exactly what his company would have to show in LA, saying, The important thing is that we have a strong message its the other guys turn to put up or shut up.
This idea that you must win E3 is fine but the majority of consumers want to see more substance. It lasts for a few weeks and thats it. Winning E3 is overrated; I won it at Sega in 1999 and 2000 with Dreamcast and see where that got me.
"SERIOUS BUSINESS"
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