Shuggananas
Banned
after those F2P mobile games ads last year I doubt that
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Pokémon's 20th Anniversary Super Bowl Commericial Uploaded
- Thread starter JoeM86
- Start date
after those F2P mobile games ads last year I doubt that
Pokémon is something a lot of people haven't thought about in 15 years but have fond memories of, so it'll definitely get people talking.
billy beane
Banned
The Super Bowl is the most watched event in the nation. Super Bowl Sunday is almost a national holiday. They aren't targeting just football fans, they're targeting everyone.
GuitarGuruu
Member
I really like the ad and it is definitely a good way to raise awareness of the anniversary while also having nice little references for the fans throughout the commercial. But this definitely makes me feel they are waiting to announce something in regards to GO or the next mainline game entry. It definitely seems like GO is the more obvious choice given the time that they are choosing to air this ad.
Sammy Samusu
Member
The nerve of recording a PKMN ad in Brazil when they pay nothing but dust to BR fans.
With that SAID, nice ad. I really hope GF finds the light with the new generation of PKMN games.
With that SAID, nice ad. I really hope GF finds the light with the new generation of PKMN games.
Coffee Dog
Banned
not enough nostalgia for the 20th anniversary pull, and it's not like people that aren't nostalgic are going to watch this and think pokemon is cool.
I thought they were going to plug the pokemon red and blue ports, but considering that they require a $200 device that wouldn't go over well, lol. since this is likely hyping up the inevitable pokemon rush to mobile, it's strange that there aren't any specifics on those games yet either. POKEMON GO ON YOUR PHONE COMING SOON could at the end would have been huge.
I thought they were going to plug the pokemon red and blue ports, but considering that they require a $200 device that wouldn't go over well, lol. since this is likely hyping up the inevitable pokemon rush to mobile, it's strange that there aren't any specifics on those games yet either. POKEMON GO ON YOUR PHONE COMING SOON could at the end would have been huge.
As a mass market commercial, and not just one geared to hard core or current fans, I think it works.
I was expecting an advert promoting that meh Pokémon Go game but this is just shit as it was nothing but gen 1, gen 1, oh hai Lucario and here's more gen 1 pandering.
I want to celebrate 20 years of the series as a whole and not just gen 1, which is what it's starting to look like.
Ha ha I remember that thread, the genwunner really didn't want to deal with the fact that a non gen 1 Pokémon is popular.
Nope, Magneton is pretty popular.
Not a gen 1 Pokémon, so he doesn't fit in with the gen 1 pandering or their plans of celebrating 20 years of Pokémon because...reason. ¬_¬;
And it's a great website.
I want to celebrate 20 years of the series as a whole and not just gen 1, which is what it's starting to look like.
Ha ha I remember that thread, the genwunner really didn't want to deal with the fact that a non gen 1 Pokémon is popular.
Nope, Magneton is pretty popular.
Not a gen 1 Pokémon, so he doesn't fit in with the gen 1 pandering or their plans of celebrating 20 years of Pokémon because...reason. ¬_¬;
And it's a great website.
Baroquemantic
Member
That was really bad. And the CG is garbage. Worse than Heroes Reborn CG.
spyroflame0487
Member
Would have liked the battle to have been Gengar VS Nidorino like in the original games. That'd be a clever call back.
There were some neat easter eggs; the Flame Badge logo on the helmets, the players running out (19 on one, 96 on the other), Nidoking chess piece, the surfing poster and the moo moo milk ad.
There were some neat easter eggs; the Flame Badge logo on the helmets, the players running out (19 on one, 96 on the other), Nidoking chess piece, the surfing poster and the moo moo milk ad.
KingdomHeartsFan
Member
That was just retarded, didn't even promote any products. Such a waste of money.
Super Bowl commercials typically don't promote products, but the brands
KingdomHeartsFan
Member
Yea I'm sure the Pokemon brand really needed this...
I'm sure not everyone has been continuously hearing about Pokemon since 1998.
KingdomHeartsFan
Member
I don't hear about Adidas continuously, hmm I wonder if they still make clothes.
Well if that's the case, then how come I continue to see ads for Adidas or every other major product every single day?
As someone who has watched every super bowl for the last 20 years, this just isn't accurate, imo.
When Budweiser do their famous ads, it's quite obviously an ad for Budweiser beer. Yes, the ad doesn't focus on the beer, it focuses on clydesdale horses, but the end message is 'Buy this one particular Budweiser beer'. E-trade's ad wants you to sign up for e-trade, go-daddy wants you to sign up for go-daddy, Doritos want you to buy a pack of doritos etc. There are certainly some 'brand awareness' or 'product awareness' ads, sure. Avocados from mexico being a fairly well know recent one.
But look at the top SB ads of last year as an example:
Budweiser - selling classic Budweiser beer
Bud-light - selling light Budweiser beer
Always - selling women's products
Coca-cola - selling coke
McDonalds - selling mcdonalds meals
Skittles - selling packs of skittles
Snickers - selling snickers bars
Doritos - selling doritos
Mercedes - general brand promotion
Kia Sorento - selling a specific brand of car
Loctite - selling specific super-glue
Clash of Clans - getting you to download their game
Avocados from Mexico - general product promotion
Mophie - selling battery cases for phones
That's just a cross-section taken from a ranking website but there's only two general brand promotion ads there. Most of the ads you have a strong idea what specific product they want you to buy (or download), no doubt. You can say 'I could go to the shop / log into the app store and get this product, now.'
Well, there are always potential costumers, so this kind of moves may pick up some curious people, that may end up trying a Pokemon game in the near future.
The ad was awesome, it gave me goosebumps. And only makes it more and more obvious, that a VR Pokemon game should be made.
And that Pokemon should exist... Yeah, even though there are always some kind of apocalypse-like event from time to time, haha.
What you mean to say is "I hear about Adidas continuously, therefore I know they still make clothes."
If you didn't, then yeah, that would actually be a fair question.
KingdomHeartsFan
Member
When did I ask what you see? I said what I see.
Im a little surprised at no Go, but the advert does a great job to get people talking and remembering. No way was Z gonna be announced. The average super bowl fan's not gonna care that a revised version / sequel to Kalos is on its way, no matter how much we (especially I), want it. It is just a matter of time before an announcement though. We can survive.
Look, Pokken will have its own dedicated Marketing campaign starting soon, and Pokémon Go seems not to be anywhere near release, and let's be honest, you are not going to blow money on a ad campaign for an App that's not available for download immediately, and especially not during the Super Bowl, where you are just one of the many ads that will be thrown at the customer.
I can clearly see this commercial is not aimed at someone like you seeing you're posting on NeoGAF. It obviously it has no effect on you for raising brand awareness.
Regulus Tera
Romanes Eunt Domus
It's good as a proof of concept, but they aren't really selling you anything beyond the concept of competition. It needed an actual product at the end.
This.
Exterminieren
Banned
Whether we do get another RPG this year or not, I would be totally unsurprised if Go turned out to be TPCi's focus this year. Any mainline game this year is going to be something relatively unprestigious like a third version of X and Y, whereas Go is going to be looking to capture a huge new audience on mobile and to represent a whole new frontier for the series.
I can easily see some in this thread getting frustrated if Go gets heavily promoted, and it'd be nice to avoid that.
I can easily see some in this thread getting frustrated if Go gets heavily promoted, and it'd be nice to avoid that.
HawthorneKitty
Sgt. 2nd Class in the Creep Battalion, Waifu Wars
Visiting pokemon20.com gave me all the nostalgias.
Mushroomer25
Member
Still, you do that by pumping hundreds of millions into a major blockbuster movie franchise and making the series part of the pop culture vernacular. Just selling a brand by itself won't translate.
Side note, I'd love a Pokemon movie that expanded on this ad's concept. Show a very real, modern world where Pokemon is a nature part of the culture.
That website's great. I loved the history timeline.
J
Jotamide
Unconfirmed Member
I'm sorry but that was super lame. Bad CGI and you aren't even revealing anything.
Which logo do you mean? I thought is was the usual one?
The commercial boils down to "Remember the fun you had with Pokemon? Now it is to pass down the torch to your kids."
Pancake Mix
Copied someone else's pancake recipe
They were probably thinking they want to spend a bit to hype up the brand in time for Pokken Wii U, Pokemon Go on phones, a possible final 3DS game later this year, and whatever they have planned for NX. I don't even like Pokemon but this is designed to reach the largest market possible. It makes a lot of sense even if it doesn't directly advertise anything.
HawthorneKitty
Sgt. 2nd Class in the Creep Battalion, Waifu Wars
Yes, you're the only one.
Synless
Member
you would be surprised. i fuckin' loved playing pokemon before high school football games.