Tomb Raider is also a series that is clearly out of sync with the market, so we're going to have a bad UK sales thread about Shadow of the Tomb Raider as well, but basically these were decisions made ages ago.
When Matsuda took over as CEO, he had basically every Square Enix new IP canceled in favor of existing titles. This caused IO interactive to lose half its staff, Crystal Dynamics to lose their new IP, and Eidos Montreal to lose their new IP and go into a variety of turmoil as they had to quickly get staff on a new project (which became Tomb Raider, along with canceling Obsidian's Deus Ex game and taking Deus Ex entirely in house).
These days Matsuda changed his mind as Square Enix's existing IPs all started facing significant sales headwinds, so now they're all on new IPs, whether they be based on licenses (see Marvel), or actually new (which is what Tabata's team of Final Fantasy 15 fame is supposed to be doing).
Which part of the dart board Matsuda will hit tomorrow is currently unclear, so for now, their focus will be on new IPs and Japanese eSports for new initiatives.