Schreckstoff
Banned
1) Buy game on a store front that issues keys, with a stolen credit card/stolen account.
2) Sell game key on marketplace like G2A to an unsuspecting buyer.
3) Profit.
The original sale was most likely conducted with a stolen credit card so Ubisoft received no money (as the card holder would naturally receive that money back via a charge back or pro-active refund from Ubi).
And that's why Ubisoft is in the right but I disagree on the notion that G2A is illegitimate.
For one G2A isn't even a reseller. At least of the 20+ games I bought there , of which not one has been revoked and none were activated through VPN, 0 were bought directly from G2A and I've never even seen the option of buying directly from G2A.
I know, I know anecdotal evidence and all.