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[Big Chungus]

 

[BertramCooper]

Why the fuck would a company take their name off a logo?

If they've reached a point where their widespread brand recognition allows them to remove it.

I tend to agree with those who believe the green outline and typeface are more recognizable than the siren, but I can't imagine this will confuse anyone.

 

[gofreak]

this is about the nerdiest and stupidest rage I've experienced here

I'll be knocking over a coffee bean basket in my local Starbucks as soon as these cups arrive.

 

[Xzior]

 

[Nemo]

 

[PflargBlarg]

Looks alright to me, bring back the nipples though.

 

[Monocle]

Too bad that by removing the frame and black background the siren looks like a snot monster floating in a featureless void. Terrible redesign. From now on I shall march into Starbucks with porcelain mug in hand.

 

[beelzebozo]

the starbucks near me has a code on the bathroom door.

some may scoff at this, but i appreciate the feeling of exclusivity.

v.i.pee

 

[Monocle]

the starbucks near me has a code on the bathroom door.

some may scoff at this, but i appreciate the feeling of exclusivity.

v.i.pee

People like you have no consideration at all for voyeurs. How can I film you making poop when you lock yourself in a fucking vault?!

 

[Kibbles]

Looks fucking cheap.

 

[beelzebozo]

Looks fucking cheap.

put an ascot on her. some cat-eye glasses.

that'll class it up.

 

[plasmasd]

would throw my keys on the floor upon entry

 

[Raistlin]

Awful ... just awful. I will never drink Starfucks again.

 

[lunarworks]

It looks unfinished in its new form.

I'll miss the combination of black and green.

 

[Staccat0]

By lowly plebes perhaps.

Blind taste tests supposedly.

 

[beelzebozo]

Blind taste tests supposedly.

could be a pepsi challenge thing, i.e., in small portions people prefer one thing, but when drinking an entire cup, they prefer another more balanced flavor.

not necessarily the case. but the pepsi challenge thing is an interesting example.

 

[Staccat0]

could be a pepsi challenge thing, i.e., in small portions people prefer one thing, but when drinking an entire cup, they prefer another more balanced flavor.

not necessarily the case. but the pepsi challenge thing is an interesting example.

could be. I like starbucks coffee, but I'm not gonna say I have a discerning pallette either.

I do know I did some work for a US Barista Championship event a few years ago and the attendees seemed to universally trash starbucks coffee and throw around the "char-bucks" meme

Anecdotal, but I don't find it hard to believe people would prefer another coffee without the branding and such... just saying.
Either way, I still order starbucks sometimes when I don't make my own because it's usually convenient.

 

[Woffls]

Now I've seen the logo up close, it has always been pretty awful. I'd only recognise it from the bit around the outside that says Starbucks. Honestly, if I'd not seen this thread, I wouldn't be able to tell you what the new logo was for.

 

[Liu Kang Baking A Pie]

Why the fuck would a company take their name off a logo?

Do you recognize these brands?

GAF logo talk is worse than the bad logos you talk about.

 

[beelzebozo]

my palate sucks. i'll own up to it.

perhaps because of this, i find nothing offensive about that "burnt" flavor of starbucks coffee. in fact, it's one of the coffee's greatest assets, that to me, it's very distinct.

 

[Liu Kang Baking A Pie]

Looks cheap. Whatever, I don't drink coffee. I'm not sure why everyone is in a rush to re-brand though.

Starbucks didn't change their logo for 19 years.

 

[UraMallas]

Do you recognize these brands?

GAF logo talk is worse than the bad logos you talk about.

Those are a lot simpler, and therefore easier to remember and recognize, than the Starbucks logo but I see your point.

 

[Rewrite]

I'm cool with it.

 

[chaostrophy]

Bring back the one with nipples

The original Starbucks in Seattle still has the one with nipples, saw it a few months ago when I was there for PAX. I guess the rest of America can't handle it.

 

[beelzebozo]

The original Starbucks in Seattle still has the one with nipples, saw it a few months ago when I was there for PAX. I guess the rest of America can't handle it.

if you look at the statistics, use of creamer at this particular starbucks is significantly higher than other locations.

draw your own conclusions.

 

[Ether_Snake]

They are trying to pull off a GAP.

 

[ahoyhoy]

So I guess all the money they set aside recently for actually learning how to brew a decent cup of joe went to this?

 

[Shao Kahn Brewing a Stew]

Ok, I cannot unsee the original logo with her spreading all eagle, ready to fuck!! :lol :lol

 

[NEOPARADIGM]

Bad move removing the text, imo.

 

[Liu Kang Baking A Pie]

Bad move removing the text, imo.

When I want to get coffee, I'll have trouble finding Starbucks.

 

[TurboLibre]

Why are so many people bothered by the removal of the name? It's not like they're going to remove the name from the front of the building and I'm sure the people who have the cups know where they got it from.

 

[Rewrite]

When I think of Starbucks, I think of the mermaid and not the actual words.

 

[NeoUltima]

New logo stinks(compared to last one). Doesn't have any class.

 

[Monocle]

Why are so many people bothered by the removal of the name? It's not like they're going to remove the name from the front of the building and I'm sure the people who have the cups know where they got it from.

It's not just the removal of the name that's jarring, but the loss of a balancing graphical element. That's one of the reasons I oppose the new logo, at least.

 

[sangreal]

Why are so many people bothered by the removal of the name? It's not like they're going to remove the name from the front of the building and I'm sure the people who have the cups know where they got it from.

I just feel like the old one looks like a seal of quality while the new one is a random picture of a woman carrying 2 fish

At least have a border or something

 

[jett]

I shrug, looks the same as the old. Some crazy overreactions here.

is their coffee any good?

Frankly, no. I've had better coffee at nearly anywhere else.

 

[TurboLibre]

It's not just the removal of the name that's jarring, but the loss of a balancing graphical element. That's one of the reasons I oppose the new logo, at least.

I just feel like the old one looks like a seal of quality while the new one is a random picture of a woman carrying 2 fish

Good points. I also liked the old one more, I just thought the complaints about the removal of the name were a little funny.

 

[beelzebozo]

i don't care either way, and just want something to talk about.

 

[Wallach]

I feel like this image is significantly worse at drawing the eye. Somehow it also just looks cheap.

 

[Prez]

Am I the only one who prefers the 1971 logo?

 

[MilesWebber]

It;s a decent logo but Starbucks is all about the NAME. I'm not sure the logo it's self is that identifiable.

 

[gblues]

Same design company did it

Spoiler

I bet

Nah, if that was the case it'd look like this:

 

[Mr Sandman]

aaaaaaaaaaand the joke is lost =(

*right click, save as*

So getting that printed on to a coffee mug and thermal.

 

[JzeroT1437]

I am not a coffee drinker but I am a tea drinker. Anyone who pays for tea at Starbucks is a moron. You're paying $3.00 for hot water.

 

[ivysaur12]

These god damn Web 2.0-esque logos.

 

[akachan ningen]

I like it.

 

[Purkake4]

It's not 2011-compliant until they change they name into 'Bucks.

 

[Mr. Spinnington]

coffee wars go

 

[True Underdog]

put an ascot on her. some cat-eye glasses.

that'll class it up.

:lol :lol

 

[Mr. Spinnington]

i couldn't resist... it's rough but ftfy starbucks