In the 90's, when I would read reviews of games in proper gaming magazines (not like PS-MAGAZINE, or NINTENDO MAGAZINE), but proper impartial ones, they would spend pages and pages breaking down the game to its tiniest elements. It didn't matter if it was a small game or huge blockbuster (well, as "huge" as it got back in the 90s).
Nowadays though game reviews tend to focus on the superficial elements of AAA games, like how "cool" a game is and how "edgy and emotional" the story is. Gameplay and technical aspects are relegated to secondary status.
And when technical aspects are discussed it's about how the framerate goes down a few frames during certain scenes, and what the rendering resolution is, etc.
That's like having a "technical" talk about cars, while only talking about the colour, the speed and effectiveness of the windscreen wipers, and the sound of the engine.
Gone are the paragraphs about the effectiveness of the art style, about the satisfaction and weight of gameplay actions, of the fittingness of the gameplay to the story and vice versa, etc. Even with Bioshiock Infinite, probably the most gorgeous art design I have seen since Wind Waker, it was mostly referred to in non-review articles and briefly mentioned perhaps in the reviews proper. People were mostly focusing on the utterly manipulative but FUN story that has been done a billion times before in movies and novels, but was utterly broken and full of holes and contradictions.
The voice recordings were cool and told you important part of the story? Tough luck, you missed a few. Major plot points were divulged during gameplay? Tough luck, they were, but during huge battles with people screaming and explosions everywhere.
Omg, this was one of the most striking conversations I've had with a NPC in a game before... so emotional. OH WAIT, HERE'S SOME MONEY/AMMO!!!!!
They were focusing on the socio-political context of racism, religious fanatism, and all that gunk, while ignoring that they only formed a simple backdrop to the game. Having no more importance than wallpaper.
Meh, I could go on for hours.
Nowadays it's more important to SOUND smart in a review than to actually be smart.
They want to sell the IDEA of a game, rather than the game itself.
I've read so many damn reviews on TLOU, and it's just mindboggingly bizarre.
Most of them mention "minor irritations" tied to immersion-breaking AI, less interesting side-characters, combat and crafting that have some issues or aren't that well done, of puzzles that can get repetitive, of generic shooting parts that are forced on the player even though throughout the game you were always able to choose whether to sneak past enemies or take them out, etc, etc, etc, etc.
So, the game is hailed as the crowning achievement of this generation, hailed so because of how immersive it is, how awesome the NPC are, how awesome the gameplay is, how great the worldbuilding, the morality themes, and how you can choose wether to sneak or kill...
but it has major immersion-breaking moments, generic controls, boring puzzles, and despite all your sneaking, still forces you to fight the same tired waves of generic baddies (totally breaking its internal moral immersion), etc.
Huh?
Huuuuh?
In the end, in my humble opinion, reviewers will in general always give good scores, perfect scores, to huge AAA games with great production values.
The exceptions are perfectly explainable. Uncharted 3? Uncharted 2 was the high point, this is the third installment, we can risk to give a bit less.
Crysis 3, and other FPS games have amazing production value... but lots of "hardcore gamers" are getting tired of FPS! We can risk giving it a lower score...
Etc.
This is all understandable of course. Need those clicks, bro.