Sleeve placed over box, code given at cash register. Now all systems are Titanfall bundles?
Pretty much. This is what Sony did/does with their PS3 bundles. I bought an Infamous 2 bundle with a slim, and it was just a box with Infamous artwork over a bog standard 320 gig PS3, with the game kind of jammed into the bottom.
This is even easier, as they just have to slide a digital download card into the Bone Box, and put the Titanfall sleeve over it.
I have mixed feelings on this. On one hand I hope it moves units because competition is good, and I don't want Sony to regress on their current pro-consumer stance. On the other, the Xbone is still grossly overpriced, and my kids are pissed the Plants vs Zombies game isn't on PS4. Heh. I will have an Xbone eventually, but Titanfall or no, $499 is still obnoxiously high for what you get, considering it's inferior to both my PC and PS4. I can't in good conscience spend $499 to play Plants vs Zombies and Titanfall.
It looks like a good deal, but kind of lame that you only get a digital copy and no special edition console/controller. Hopefully they'll release a different bundle that includes those?
It really doesn't make sense to throw even more money down the toilet, considering they have thousands of these things rotting in warehouses that aren't moving. The sleeve/slip in code is the most cost effective way to do this.
Also, I GREATLY prefer digital copies of games like Titanfall, that I will keep for awhile and are multi. When you share a console with several people, it's a pain to constantly remove Madden, CoD, etc. just to play 45 minutes of BF4.