Yeh it's supporting their mobile strategy. Get them hooked and then Switch to get the full experience.
Does anyone -really- buy into this PR drivel btw. Or is it just being parroted because it sounds good?
Here's Nintendo's mobile strategy:
- Release games on mobile using their big brands
- Make money on a market segment they have been ignoring
- Shareholders are pleased
- Make more money on a market segment they have been ignoring
- Shareholders are pleased
- Maybe some of this audience will want to get Nintendo hardware, maybe not, probably not the most important thing
- Make even more money on a market segment they are no longer ignoring
- Shareholders are very pleased