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Take-Two (2K/Rockstar): ~20% of new AAA console game sales revenue come from digital
- Thread starter Nirolak
- Start date
funkystudent
Member
20-30% seems to be what is depending on the publisher.
I wonder how it breaks down per genre. Does Destiny and COD sell a higher percentage digitally because of the online focus then Assassins Creed which is primarily a single player game? That kind of stuff.
I wonder how it breaks down per genre. Does Destiny and COD sell a higher percentage digitally because of the online focus then Assassins Creed which is primarily a single player game? That kind of stuff.
I'd say yes. No doubt
Interesting when paired with this snippet from the other T2 earnings report thread:
"-Revenue from digitally delivered content jumped by 57 percent to $141 million, making up 39 percent of Take-Two's overall revenue during the three-month period."
Roughly 40% of overall revenue while being 20% of new console game revenue
"-Revenue from digitally delivered content jumped by 57 percent to $141 million, making up 39 percent of Take-Two's overall revenue during the three-month period."
Roughly 40% of overall revenue while being 20% of new console game revenue
Triggerhappytel
Member
But I thought digital marketshare was 90%?!
lol
Only for Halo.
Snark aside, this is very in line with expectations from all that I've read recently. Digital on the rise. They're probably going to need robust digital tracking someday real soon though.
lol wanted to post the same
Visualante2
Member
Give that they are one of the strongest supporters of PC, out of the major publishers. I would view that as close to a ceiling. edit. Oh console only. Strange to cut out PC.
waitwhat42
Member
The digital to physical sales split has been around 20-30% since the PS4 and XB1 launched, right?
Sounds about right because every 5th internet comment is someone proudly proclaiming that they've gone "all digital" this gen.
Sounds about right because every 5th internet comment is someone proudly proclaiming that they've gone "all digital" this gen.
lol this was my first thought aswell.
Seems like 20% is about the same as everyone else.
Palette Swap
Member
I do wonder how it translates to units sold. AFAIK, publishers get a 70% cut on digital sales while it's lower on the retail side.
Then again, I don't doubt revenue is the most important metric for a pub.
Then again, I don't doubt revenue is the most important metric for a pub.
BLACK AMERICAN PSYCHO
Junior Member
I have made the switch thanks to preload. Must have have over 60 games across PS4 and XB1.
gundamkyoukai
Member
In line with everyone else give or take .
Of my 10 friends that bought GTA V, 9 of them bought digital. This means that the OP is wrong and clearly 90% of the market is digital!
igordennis
Member
But leeh said...
Fried Food
Banned
hydrophilic attack
Member
damn
leeh's group of friends is already near that, though. Don't underestimate his 90%, mang.
The only way you'll get 100% digital is if it is only offered digitally. There are many who will buy and prefer a physical copy whenever the option is available.
20% sounds pretty good especially with the higher margins on digital titles.
ThatStupidLion
Gold Member
i'd like to know how much is digital game sales vs. dlc and microtransactions
edit: i guess it's in the title "game sales".. doh
edit: i guess it's in the title "game sales".. doh
AnotherDayAnotherDollar
Banned
So last generation was around ~10% and this generation is around ~20%. I'm guessing the numbers could go to 30-40% by the end of the generation. Sony and MS have taken a page out of apple/google/amazon and made it EXTREMELY easy to purchase content online with a click or two. Once I jump into the current generation, I'll be all digital.
Is it fair to add around ~20% on software sales?
Yes, I would say sooner rather than later. 20% is already significant enough IMO. Could be the difference between "Halo 5 sold 1.5 million, it bombed badly" to "Halo 5 sold 1.8 million, that's a drop from other Halos, but it's almost 2 million units sold". Also the difference between Uncharted possibly selling over 1 million in its first month in the US etc
That it does.
Is it fair to add around ~20% on software sales?
Yes, I would say sooner rather than later. 20% is already significant enough IMO. Could be the difference between "Halo 5 sold 1.5 million, it bombed badly" to "Halo 5 sold 1.8 million, that's a drop from other Halos, but it's almost 2 million units sold". Also the difference between Uncharted possibly selling over 1 million in its first month in the US etc
That it does.
Obliterator
Member
I am slayed
Yeah, exactly. I imagine its similar to CD vs digital album sales. It certainly seems like CDs sales would have flatlined by now but when you look at the data of people that are still spending money on music the truth is that CDs still make up around half of all album sales.
The exact wording from the transcript: http://seekingalpha.com/article/365...-2016-results-earnings-call-transcript?page=6
Neuromancer
Member
I guess people still like actually owning things, as well as the ability to lend/sell/trade games to others.
outunderthestars
Banned
Or you could look at as an increasing number of people don't care about any of that....