I do really feel bad for Geoff. The man has to earn a check, and probably has to put up with unreasonable Spike executives who want to satisfy the main demographic the channel caters to, the brosome COD loving, Madden playing gamers. I'm sure they have this to a science where if you bring celebrities, or a cute girl, or a hot girl, or any combination of the above you get ratings.
Unfortunately that is not what our industry needs. We need a show that rewards the hard work of many talented people. Perhaps Geoff has a vision that once the ratings are there he will have enough influence to make the show a real award show. But until then, he is stuck with the most horrible video game award show on television.
The thing that angers me the most is that the main audience probably hasn't even heard of Bioshock Infinite. Think about it for a second. Most of GAF already had a very good idea of what to expect. This show is made for the people who know nothing about videogames and is an opportunity for companies to have a lot of new eyes looking at these games. As a consequence the industry is portrayed in a very immature manner without people realizing that some of the smartest people on the planet are the creative hands behind the games.