UPDATE
(Thanks SolidSnakex)
http://investor.ea.com/releasedetail.cfm?ReleaseID=705135
ORIGINAL
http://investor.ea.com/releasedetail.cfm?ReleaseID=703601
(Thanks SolidSnakex)
http://investor.ea.com/releasedetail.cfm?ReleaseID=705135
Madden NFL 13 Continues Historic Launch; Record Sell-Through and Fan Engagement Highlight Week One
- Sell-Through Up 8% in First Seven Days for New Record on HD Console Generation
- Madden NFL 13 Games Played and DAU at Their Highest Rates Ever Recorded
REDWOOD CITY, Calif.--(BUSINESS WIRE)-- Electronic Arts Inc. (NASDAQ: EA) announced today that Madden NFL 13 continues its record-setting launch performance with new records for both sales and fan engagement through its first seven days at retail (Aug. 28-Sept. 3). Based on internal estimates, sell-through for Madden NFL 13 was up 8 percent year-over-year on HD platforms with more than 1.65M units sold in Week One to mark its best start ever on this console generation. Last week, EA announced that Madden NFL 13 had set a new Day One record on HD consoles as well.
Fans also continued to play Madden NFL 13 in record numbers. In the first week following retail launch, there was a 31 percent increase in the number of online games played year over year with more than 24M contests recorded. That's the equivalent of a staggering 47,000 NFL regular seasons in just seven days, and, on Labor Day alone, an average of 3,000 Madden NFL 13 games were started every minute. In addition, Daily Average User (DAU) rates on HD consoles have increased 14 percent over last year, shattering previous franchise records.
"We're thrilled to see the great momentum continuing on Madden NFL 13," said Andrew Wilson, Executive Vice President of EA SPORTS. "The overwhelming feedback is that this is the best Madden NFL game in a generation. Fans are competing in record numbers, and we expect that type of engagement to only grow with the start of the NFL regular season last night, as fans connect with their favorite teams and players through our game."
"We have seen strong demand for Madden NFL 13 leading up to launch and through its first week on store shelves," said Bob McKenzie, SVP of Merchandising, GameStop. "Critic reviews are strong and the buzz from the Madden fan base is more robust than I've ever seen. We've seen this consumer momentum sustain throughout week one and we expect it to continue into the fall and holiday season."
Among the additional notable accomplishments for Madden NFL 13 in its first week at retail:
- There were more than 1.4M fans who connected online last week.
- There were more than 702K unique visitors to the enhanced Madden Ultimate Team mode. Fans opened more than 2.6M packs and competed in more than 2.2M challenges.
- There were more than 1.3M unique visitors to Madden NFL Facebook page and 450K Madden mentions on Twitter.
ORIGINAL
http://investor.ea.com/releasedetail.cfm?ReleaseID=703601
Hot Start for Madden NFL 13; Sell-Through, Online Usage, and Strong Critical Acclaim Fuel Record Day One
- Sell-Through Up 7% in First 24 Hours for New Record on HD Console Generation
- Record Number of Players Competing Online Together on Day One
- Biggest Single-Year Rise in Critical Acclaim for an EA SPORTS Game in Four Years
REDWOOD CITY, Calif.--(BUSINESS WIRE)-- Electronic Arts Inc. (NASDAQ: EA) announced today a huge first day for Madden NFL 13, which launched Tuesday across North America. Madden NFL 13 scored record day one retail sales, record day one online usage and it's enjoying the best critical acclaim the game has seen in years.
Based on internal estimates, sell-through for Madden NFL 13 was up 7 percent year-over-year on HD platforms with 900K units sold in its first 24 hours on the market, its best start ever on this console generation. The franchise also set a day one online usage record with a 28 percent jump in peak simultaneous users over last year's first day.
"It was a phenomenal first day for Madden NFL 13, and we have high expectations for this great game to be popular throughout the fall and into the holidays," said Seong Ohm, Walmart SVP of Entertainment. "We're excited that our partnership with EA has helped deliver our customers unique access and content to this great game. There's incredible demand for Madden NFL 13, and it's easy to see why people are loving it."
Critics are praising the game with nine scores of 90 or above, and aggregated reviews of Madden NFL 13 show the biggest single-year jump in critical acclaim for an EA SPORTS™ game in four years*. GamesRadar said the game is "brimming with innovation on and off the field" and IGN.com said "it all adds up to Madden NFL 13 being something truly special."
Not only are fans playing Madden NFL 13, but they're talking about it. Since the launch of Madden NFL 13 for EA SPORTS Season Ticket consumers on August 24th, there have been 665,464 total social interactions on Facebook and Twitter combined, and the game has been mentioned on average every six seconds on Twitter.
"Madden NFL 13 is the most innovative entry the franchise has ever seen and we're thrilled that fans have embraced it with such a huge first day," said Andrew Wilson, Executive Vice President of EA SPORTS. "As we approach the kickoff of the NFL season next week, the football community is whetting their appetites by playing Madden NFL 13 in record numbers. With the combination of the cutting-edge Infinity Engine and new Connected Careers fans are truly getting their football fix with the best Madden NFL game ever."
Madden NFL 13 on Xbox 360® and PlayStation®3 delivers physics you can feel on every play, and will connect you to the NFL and other fans like never before. Powered by the all-new Infinity Engine, every impact on the field is more intense; every battle is more authentic; and no two plays will every look or feel the same. With Connected Careers you'll build your legacy as a player or coach within a completely new and fully connected universe, accessible on and off the console. With deep new gameplay innovation, social integration, and an overhaul of the audio and visual presentation, Madden NFL 13 is the biggest game-changer in the history of the franchise.
Madden NFL 13 is developed in Orlando, Florida by EA Tiburon. Madden NFL 13 is now available and retails for $59.99 on the Xbox 360® video game system and the PlayStation®3 computer entertainment system. Madden NFL 13 is also available for $49.99 on the Wii™ console from Nintendo, and $39.99 on PlayStation® Vita System. To learn more about Madden NFL 13, visit http://www.easports.com/madden-nfl. For Madden NFL 13 assets, visit: http://maddennfl13.newslinevine.com/ or http://info.ea.com.
All player participation has been facilitated by National Football League Players Incorporated, the licensing and marketing subsidiary of the NFL Players Association.
EA SPORTS is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, fan programs and cross-platform digital experiences. EA SPORTS creates connected experiences that ignite the emotion of sports through industry-leading sports videogames, including Madden NFL football, FIFA Soccer, NHL® hockey, NBA LIVE basketball, NCAA® Football, Tiger Woods PGA TOUR® golf, SSX™ and Fight Night boxing.
For more information about EA SPORTS, including news, video, blogs, forums and game apps, please visit www.easports.com to connect, share and compete.