Whether you like Microsoft/Xbox or not, this would be bad for the industry as a whole just as if Nintendo or Sony collapsed.
On the Devices side, it's one of the stronger revenue generators (billions). I don't think Surface and Windows Phone are anywhere close yet.
With Nadella at the helm, and Gates at his side, there is just no chance of this happening. Both of them believe that productivity and entertainment are key to Microsoft's future, with devices that enable innovative experiences (premium hardware), and Xbox is their only entertainment brand.
lol @ investors
I'm not sure it would tbh. Industry was doing perfectly fine when Sony and Nintendo were going at it. I think the prospect of Microsoft staying in this industry is far more dangerous and detrimental. Watch them popularise microtransactions in console gaming and also attempt to divert back to DRM heavy, online only, used games capping policies in future. We probably wouldn't be paying for online play on the PS4 either if it wasn't for Microsoft getting away with, and making a killing charging for it with the 360.
Keep the Xbox, find alternative ways to eventually get the mainstream, fuck Kinect off for a start
It is surprisingly incredibly unprofitable......and they threw billions at RandD for X1 so it will take years before costs are made up
I can understand Bing and maybe Surface, but Xbox?
What's the profit/loss of the Xbox Division?
Do It Sadella!
It will be really wild if MS drops consoles and Amazon picks them up.
You have to think, if Xbox is gone, will we sit at the Sony/Nintendo world? Or would we have a 3rd company again? Also, if it was a business with only two companies, I would say that Nintendo would have to step up their shit by a lot, mainly because Sony would take the majority of the Xbox community.
So now Sony, Nintendo and MS Games Division are all doomed?
Personally I would like xbox to be killed off. Hopefully it would lead to another company stepping up to the big three.
Steam box to the rescue.
Or Steam makes its way to console gaming and adds a whole new meaning to value proposition in the digital realm.
I wonder who they could sell the brand to.....Amazon?
It is surprisingly incredibly unprofitable......and they threw billions at RandD for X1 so it will take years before costs are made up
Isn't Bing actually making a profit, or at least striving toward one? I remember reading that recently.
Surface? Sure. MS was way too late to the tablet market. I don't anyone expects them to be as profitable as Apple in that space. Same thing with Windows Phones and the Zune.
Bing? Maybe? I've used it before when I'm lazy, but it's really not a good search engine. Everyone I know uses Google as default. They have to make some advertising revenue from Bing though right?
Out of those three, Xbox seems like the most somewhat stable brand. Even thought it's probably not selling as well as they had hoped, it seems like the revenue from Xbox Live subs and dashboard ads would be free money for MS.
Or Steam makes its way to console gaming and adds a whole new meaning to value proposition in the digital realm.
So now Sony, Nintendo and MS Games Division are all doomed?
Yeah, screw all those casuals who bought the original Kinect and made Kinect Sports and Dance Central colossal sellers. That'll get the money rolling in!
This is not the last time we will see this "News" being rehashed.
Nintendo should buy Xbox.
Shore up their big weaknesses.
Sony are on life support, Nintendo is run by bumbling fools with zero agility to cope with tech and Amazon want to push andriod gaming. There isnt anyone i can see stepping up. Guys over at Oculus dont have the billions needed to complete, i believe they'll always remain niche.
....Investors who are critical of MS aren't arguing that Xbox is a money pit, they're arguing that Xbox is taking away focus and tying up capital that could be use on more lucrative projects and programs.....
That's true. But I still think it's in its own category. It's a bridge of consoles and PC. Might as well call it a PC that is meant for the living room, not a full on console.
Microsoft won't be quick to go back to those policies or ideas after the spanking they took for attempting them.
I wonder who they could sell the brand to.....Amazon?
It is surprisingly incredibly unprofitable......and they threw billions at RandD for X1 so it will take years before costs are made up
First, those costs are already spent. You don't abandon a product because it cost you money to develop it--you abandon a product because it's costing you money NOW, which the Xbox One isn't. If R&D is the issue, the to exit the industry is before you develop a console, not after.
Second, at no point while they were spending that money on R&D was the division ever a money-loser. Xbox 360 gains made up for Xbox One R&D losses.
Xbox isn't a problem like Bing or Surface, which are actively pissing away cash. Xbox is a distraction. Investors who are critical of MS aren't arguing that Xbox is a money pit, they're arguing that Xbox is taking away focus and tying up capital that could be use on more lucrative projects and programs. Basically, when you're a company that has multiple ten+ billion dollar profit market segments, why play around with 1 billion dollar market profit segments?
The Xbox strategy doesn't even make sense anymore. Spend a bunch of money every 5-6 years in the hopes of making it back over a generation, to do what? Stymie Sony?
Interesting times. No way will MS axe the X1 so soon but let's see if they "lose interest" after the initial foray, as that's sort of what happened with the 360.