Mysterious
Banned
It's not like those consumers are especially or particularly disloyal -- this is just the nature of emerging markets. Think of the early days of "traditional" or "hardcore" gaming: empires rose and fell rapidly (Colecovision, Intellivision, SNK, and of course Atari. Did you know Sears made a console back in the day too?) but as markets solidify and consolidate you get increased brand loyalty and stability. There isn't any reason to think the casual market will be different, we just don't know who the long term winners will be yet. Obviously, Nintendo is not one of those winners.
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