Cygnus X-1
Member
I agree completely. Iwata seems to think the problem is at the margins, when this is clearly a failing of core competency.
Somehow I wonder what Yamauchi saw in this man. He had a lifetime experience in that industry and he judged Iwata was the best man within Nintendo to take over.
More on your subject, the problem in creating a change in core business is that Nintendo is a specialized industry with little or nothing experience outside this field. Changing a company requires years; yet, change is imperative and needs to be done in the short term.
In my opinion, it is impossible for Nintendo and especially the culture within Nintendo to change that radically in such a short time and keep productivity levels to high standard. One of the biggest problem smartphones introduced is the massive increase in the adaption rate for surviving in that market.
People keep saying that Wii and DS were the result of Nintendo catching a light in a bottle - but it is wrong. Wii and DS were the result of hard work in commercials, relatively low price, and innovation where innovation was necessary. And loads of hype. The reason why Wii U failed is because people don't find it interesting enough - it doesn't have anything obvious that the consumer would want to purchase immediately or that can make it appear special. Everyone wanted to swing a Wii Remote imaging to play tennis or wielding a sword. Nobody was interested in another tablet, since countless tables are on the market.
In the end.....this is really the core problem for the mass market. All other problems so much mentioned here are also true, but they are not the determining factor.
So, the solution for Nintendo to exist is to bring to the market something the market has yet to see.