• Hey, guest user. Hope you're enjoying NeoGAF! Have you considered registering for an account? Come join us and add your take to the daily discourse.

NOA localizer insists Xenoblade too risky, defends Wii U naming

Verger

Banned
I'll just say I much preferred the charming British voices of Xenoblade compared to the usual troupe of Troy Baker, Jonny Young Bosch, Steve Blum, Yuri Lowenthal, Nolan North, Kari Whalgren, Tara Strong, etc. that we always get in NA localization.

I mean come on, those guys are seriously overplayed to the point where you can identify them so easily in most games. We seriously need some new blood in VA. I guess these guys must have a union or monopoly on game voice acting since they're always given roles.
 

Meffer

Member
Well, I had posted before about it in this thread, and on the subject of just subtitling in other localization threads, but a publisher loses a significant chunk of the audience (and therefore sales) if there isn't an English dub. It can also affect your ability to get placement in stores. There are exceptions, of course, but as I said before, cost cutting measures of like removing voices, not dubbing, or forgoing physical, are not generally equal or greater to what companies need to justify a project. And what's a success for XSEED is not necessarily going to be a success for other companies.

Absolutely, you guys are a company that focuses on a niche market in the game industry. NoA doesn't, they have a bigger audience that they have to appeal to so only doing subs would not attract most if not all of them (Zelda doesn't count haha).
 

Wildean

Member
Wii U was always a confusing product: nondescript black slab with a tablet-like controller. It was going to be mistaken for a new Wii peripheral by many, even if they'd called it the Nintendo Brand New Console That Is Definitely Not A Wii Peripheral (Not that the name helped any.)

If the console had had a distinctive appearance and a non gamepad controller, but still been called Wii U, I don't think we'd have had any confusion.
 

HGH

Banned
I'll just say I much preferred the charming British voices of Xenoblade compared to the usual troupe of Troy Baker, Jonny Young Bosch, Steve Blum, Yuri Lowenthal, Nolan North, Kari Whalgren, Tara Strong, etc. that we always get in NA localization.

I mean come on, those guys are seriously overplayed to the point where you can identify them so easily in most games. We seriously need some new blood in VA. I guess these guys must have a union or monopoly on game voice acting since they're always given roles.
Half of the people you listed get massive paychecks to star in AAA stuff and the other half have to do as many projects as they can because they get paid like shit. And yes the VA pool is saturated with the latter because no one wants to receive shit salaries for years on end to get to the point where they're paid the big bucks(if they ever do).
SAG-AFTRA/ the VA union is basically the most poisonous influence on the industry due to how they favor the big VAs.
 
Absolutely, you guys are a company that focuses on a niche market in the game industry. NoA doesn't, they have a bigger audience that they have to appeal to so only doing subs would not attract most if not all of them (Zelda doesn't count haha).

Zelda is a game without a voice track to dub, so it's an entirely different case.

To someone like you in the context of merely trying to win your obstinate contrarian stance here it's not. You don't even know the proper use of the term "literally." You act like I'm the only one here who thinks this is a reasonable option even though both I and others have detailed points as to why it's reasonable. You can keep spinning your wheels, subtitles in story scenes are not the other worldly, off putting concept you make them out to be. I'm done replying to you on this. XSeed still would have sold every copy of Xenoblade if the story scenes were subbed.

Well an employee of Xseed has said you're wrong, so obviously I can't top that now.
Besides that, does "obstinate contratian stance" mean "stance of person being right? Just checking, since apparently I don't understand words.

Except...
http://www.oxforddictionaries.com/definition/english/literally
informal Used for emphasis while not being literally true: I have received literally thousands of letters
 

Meffer

Member
Zelda is a game without a voice track to dub, so it's an entirely different case.
I know I was joking because it's been a long time debate that Zelda games should have actual VA and some people in here said NoA should do cut out voices to save money on projects. It was quite a reach for a joke though.
 
I'd have to disagree.

Well, I had posted before about it in this thread, and on the subject of just subtitling in other localization threads, but a publisher loses a significant chunk of the audience (and therefore sales) if there isn't an English dub. It can also affect your ability to get placement in stores. There are exceptions, of course, but as I said before, cost cutting measures of like removing voices, not dubbing, or forgoing physical, are not generally equal or greater to what companies need to justify a project. And what's a success for XSEED is not necessarily going to be a success for other companies.

I'd have to disagree.

Interesting, thanks for the insight. Looks like I was misguided in thinking it would be more viable in a case like Xenoblade with an extremely limited, store exclusive print run targeted at people who'd been begging to play it. That said it'd still be nice to see someone explore this further as an option in the future but I guess based on what you're saying the market still isn't quite there yet for that.
 
Y'know maybe this whole situation could be solved if companies didn't go to overhyped, expensive AAA actors. Lord knows no one ever needs to hear Troy Baker ever again.
Hey, remember how most of FFXII's VAs were non-union theater people? And they were all pretty well liked? Unless the SAG-AFTRA has some iron grip on Nintendo they should do that.

I agree, more needs to be done to keep VA budgets in check, don't always have to be AAA, there are other ways to get quality actors as the FFXII example shows. All that aside, NOA was still way off the mark on resisting localization of Xenoblade and Wii money would have absorbed it easily as stated before.
 

lazyguy

Member
Dude, Gamescom put Nintendo Wii in their awards. After three freaking years.

I was at the Lego Marvel Avengers presentation where they got an award for best Wii game. When I asked the devs about that they told me a lot of people pointed it out and that it's a dumb mistake by the people who made the award. So yeah Wii U was a horrendous name.
 

Mael

Member
Yeah, they still considered it risky. Because it was. But in the end it did decent. He said he's glad NoE bit the bullet so other people outside Japan could play it.

That would be a fine position to have if the consoles were region free.
Every project is a risk,
NoA is in a shitty position if they aren't willing to risk localizing games that fill gaping holes in their lineup.
NoA's bugtesting is way less stringent than the one of NoE apparently (considering how many Wii games got hold up by bugtesting on the boarders....).
For NoA to make a normal release of Xenoblade they had basically nothing to do and they managed to botch it in spectacular manner.
Localization cost for NoA was close to nil because NoE already paid for it, it was distribution cost for them and that's it.
Did they piss all their budget on whatever meager release they had in 2011/2012?
No wonder Nintendo gets piled on with an image of being the kid's choice or something when you're unwilling to fund a project that you only have to ship boxes.

Also don't put that shitshow (Xenoblade, WiiU or anything 2011 onward) on the Blue Ocean Strategy getting to the head of NoA, they stopped following that in 2010 by the time they were preparing the 3DS (which goes totally contrary to that school of thought)

JRPG era through the 90's and early 2000's? Try the anime domination era where anime was at the height of popularity and JRPGs were natural extensions of that. People who liked anime often gravitated to them and people who like JRPGs would gravitate to anime. there was a symbiotic relationship going on that no longer really exists in the west so the sales we saw no longer exist on consoles in today's market. They'd be lucky to even hit 500k these days let alone 1 million. Completely different market than anything we have at all. Period.

Fuck That.
Europe was in full Anime love since the 80's and we only have Sony to thank for having the floodgates of JRPG getting open because Nintendo and the others didn't know what the hell they were doing.
Don't even try to imply that Nintendo ever understood that phenomena anywhere at all.
 

Sandfox

Member
I was at the Lego Marvel Avengers presentation where they got an award for best Wii game. When I asked the devs about that they told me a lot of people pointed it out and that it's a dumb mistake by the people who made the award. So yeah Wii U was a horrendous name.
It was like that for every platform according to the awards lists on the official website.
That would be a fine position to have if the consoles were region free.
Every project is a risk,
NoA is in a shitty position if they aren't willing to risk localizing games that fill gaping holes in their lineup.
NoA's bugtesting is way less stringent than the one of NoE apparently (considering how many Wii games got hold up by bugtesting on the boarders....).
For NoA to make a normal release of Xenoblade they had basically nothing to do and they managed to botch it in spectacular manner.
Localization cost for NoA was close to nil because NoE already paid for it, it was distribution cost for them and that's it.
Did they piss all their budget on whatever meager release they had in 2011/2012?
No wonder Nintendo gets piled on with an image of being the kid's choice or something when you're unwilling to fund a project that you only have to ship boxes.

Also don't put that shitshow (Xenoblade, WiiU or anything 2011 onward) on the Blue Ocean Strategy getting to the head of NoA, they stopped following that in 2010 by the time they were preparing the 3DS (which goes totally contrary to that school of thought)
There are different degrees of risk so you can't just use that alone to justify business decisions.
 

Mael

Member
There are different degrees of risk so you can't just use that alone to justify business decisions.

Exactly and that doesn't even begin to explain why NoA's decision where so mind numbingly stupid.
What risk is there to justify not providing distributing a game already localized with a conversion to NTSC and removal of language option?
I mean it should proved profitable to treat US owners with Mario Party 9, PokéPark 2: Wonders Beyond or Rhythm Heaven Fever!
God forbid they squeeze something interesting to push people to use their Wii they bought for Mario Kart!
In 2011, Xenoblade was no risk for Nintendo to take considering that NoE already paid for most of the work already.
Monster Hunter 3U on 3DS was a bigger risk for Capcom!
 

Sandfox

Member
Exactly and that doesn't even begin to explain why NoA's decision where so mind numbingly stupid.
What risk is there to justify not providing distributing a game already localized with a conversion to NTSC and removal of language option?
I mean it should proved profitable to treat US owners with Mario Party 9, PokéPark 2: Wonders Beyond or Rhythm Heaven Fever!
God forbid they squeeze something interesting to push people to use their Wii they bought for Mario Kart!
In 2011, Xenoblade was no risk for Nintendo to take considering that NoE already paid for most of the work already.
Monster Hunter 3U on 3DS was a bigger risk for Capcom!

Pranger was talking pre-NoE localization with the costs comment. Also, I disagree with Monster Hunter 3 being a bigger risk when you compare the two franchises.
 
Pranger was talking pre-NoE localization with the costs comment. Also, I disagree with Monster Hunter 3 being a bigger risk when you compare the two franchises.

You're the exact kind of consumer the marketing guys at a stubborn company can point at and say, "Ha ha. Hey, why step out of our comfort zone, make some needed corrections here and there and stop talking down to our customers when we have guys like that who keep blindly plugging away and stumping for our screw ups?"

Oh well, at least they wouldn't be referring to the Sandfox crew as 'Just look at those people,' there's a plus for your side of the table I guess.
 

Sandfox

Member
You're the exact kind of consumer the marketing guys at a stubborn company can point at and say, "Ha ha. Hey, why step out of our comfort zone and bother to make some needed corrections here and there when we have guys like that who keep stumping for our screw ups?"

Oh well, at least they wouldn't be referring to the Sandfox crew as 'Just look at those people,' there's a plus for your side of the table I guess.

I never said that the game should've stayed in Japan, but feel free to believe that just because I'm arguing against the people denying that there was in fact a risk and not calling Pranger an idiot. I personally think Xenoblade should've been seen as a risk worth taking, but apparently acknowledging that risk is a thing that companies have consider when bringing games over means that I'm somehow against more titles coming over.

Also, I don't get how you can say multiple times that Nintendo takes risks and is improving in this area yet act like this isn't the case while denouncing and taunting people who bring up that Xenoblade was years ago or anything else you disagree with.
 

Meffer

Member
He clearly just wants to cause shit. The thread title itself is evident enough.
And I say that because most of the people here clearly didn't listen to the podcast judging by their posts.
 

Mael

Member
Pranger was talking pre-NoE localization with the costs comment. Also, I disagree with Monster Hunter 3 being a bigger risk when you compare the two franchises.

I can understand NoA's behaviour pre-NoE localization, it is a big game by Monolith that pretty much only make money sink as far as NoA is concerned.
If you look at the type of product Xenoblade was at the time, I can understand that NoA didn't feel too hot in fronting the cost of what didn't look like a sleeper hit.
They were preparing for the 3DS release and were probably more focused on that.
This I can understand.
What I find to be a flagrant proof of incompetence on their part is basically them refusing to even touch the game AFTER NoE already all the work while providing nothing and letting their Wii die a slow death.
In 2011/2012 they had nothing after Zelda.
Basically they wrapped up Zelda and thought that was all for Wii and who cares about the people who have that old console anyway.
THIS is why I would crucify NoA, not putting the budget of GTAV behind Xenoblade in 2010 made no sense anyway and was never happening.
 

flohen95

Member
I was at the Lego Marvel Avengers presentation where they got an award for best Wii game. When I asked the devs about that they told me a lot of people pointed it out and that it's a dumb mistake by the people who made the award. So yeah Wii U was a horrendous name.

People have said this before but allow me to repeat that: The gamescom award team didn't mess up with the name, and the award for best "Nintendo Wii" game was not a misnomer - they are reffering to the Wii brand, which the Wii U is, as Nintendo wants it to be, a part of. Hence why there was also an award for best "Sony PlayStation" game and best "Microsoft Xbox" game.

The reason why people took the Wii one as a mistake and simply rolled with Xbox and Playstation without batting an eye (you know, awards for systems that are dead for more than 10 years lololol ^^^^) is brand recognition. Most people, due to Nintendo's way to deal with their brands (changing them every few years) has lead to the name Nintendo itself becoming the brand, instead of a brand name for their line of video game systems like with Sony and Microsoft. A PlayStation is never referred to as a "Sony", yet you will hear a lot of people say "he has a Nintendo" or something along those lines.

That's where the real problem lies, not with the Wii U name. Nintendo itself is so ingrained as the brand that people expect that the actual name of the current system follows it, not the brand name that Nintendo intends said systems to carry.
Especially with the Wii, they tried to push the brand identity of the name. In official material, the Wii will never be the "Nintendo Wii" and the Wii U never the "Nintendo Wii U". It's just "Wii"/"Wii U".

In that sense, it might have been a better idea for the gamescom guys to call the award "best Nintendo game", although I'm sure that people would have jumped at that too, claiming how a Nintendo game is a game made by Nintendo, not just a game for Nintendo systems, since Nintendo also happens to be the name of the company.
 

totowhoa

Banned
Just listened to the podcast and it was fantastic. A shame that the OP took a very educational and generally light hearted discussion and it turned it into a fairly poisonous thread :/ Loved the episode overall and glad it was brought to my attention though.
 
It's pathetic that they think localizing something like Xenoblade wouldn't have been worth the cost and that's why it took so long. You know why the cost for something like that is hard to justify? Because they do nothing but under ship and don't care to print more copies of a rare game that actually seems to be doing really well. It honestly says quite a bit when it comes to how they treat some of the companies working under them and how they value the work they create, when they don't even deem said work as being worthy of giving it a chance.

I have been building disdain for NOA for the last few months. Have to wonder what it would be like here under different leadership.
 

Effect

Member
Ultimately localization should be apart of the game's initial budget. If you are a global company and sell your games on a global scale putting your games out in all your major markets should be apart of the plan from day a game's budget is green lighted. This should be the the case for hardware makers plain and simple. Nintendo of all companies knows full well they can not rely on software support from third parties. It's something they've known from the N64. The second NCL okayed Monolith Soft to make Xenoblade there should have been understanding that game was going to be localized and released in Europe and North America at the very least. Nintendo of America never should have had any choice in determining if they were going to release the game. There never should have been any discussion about the cost of a localization. That cost should have been factored into the games budget. Included in the section where they allocated money for the Japanese voice actors and dialogue programmers.

We shouldn't even be having this discussion. That we are shows how F'd up Nintendo's decision making has been in the past. Has it been improved? Yes. I like to think it was understood from the get go that Xenoblade Chronicles X was to be released in all major markets as soon as development began as to not repeat the shit show that was Xenoblade, The Last Story, and Pandora's Tower.

All of this still doesn't excuse Nintendo of America's piss poor decision making when it comes to the virtual console and releasing Wii games on the eShop. Areas where it shouldn't cost them any damn money especially since we're dealing with games that have already been released in the past, released in other markets, already translated and localized, have no marketing or physical cost, etc. There is no excuse for the stupidity there. I would love for someone from Nintendo to defend their actions on this front.
 

Mael

Member
Xenoblade Chronicles 3D for New 3DS began development in Fall/Winter 2013, a year after the NA release for Wii in 2012, and was released April 10, 2015 for New 3DS.

It makes sense when Pranger explains that Nintendo of America/Treehouse can't localize everything.

You misunderstand my point.
I don't have a problem with NoA passing on the translation or NoE doing the heavy lifting.
As long as we get the game who really cares as long as the localization is done well (also considering translators are known to have trips to Japan to meet the higher ups, it's clear the text is no longer based on the US script after all we're not in the 90's anymore).
I have a problem with NoA supporting Xenoblade barely above the level Nintendo France/UK/German... supported Conker's Bad Fur Day.
Btw WiiU was released in 2012 and 3DS in 2011, development and localization for both probably shifted before too.
NoE published Pandora's Tower in 2012, I doubt NoA even thought of doing anything with it.
Last Story was released in February 2012 meaning that the localization process problably took the better part of 2011.
In short, NoA not doing the localization and NoE paying for it is AOK.
NoA sending the game to die or not even releasing them is stupid and moronic considering the barren release schedule they had.

Look up the release schedule you provided :
2012 had Xenoblade Chronicles, Rhythm Heaven Fever, Mario Party 9, Kirby's Dream Collection, The Last Story, and the launch of 3DS
And now let's trim out the fat that NoA didn't have anything to do with :
2012 had Xenoblade Chronicles, Rhythm Heaven Fever, Mario Party 9, Kirby's Dream Collection and the 2nd year of 3DS
We have RHF in February, MP9 in March, the hilarious rom dump in september
And Xenoblade in April but only for Gamestop.
NoA basically distributed Xenoblade like it was Metroid Prime Trilogy or some other limited edition, they vastly misread the market and I don't have any problem with people shitting on them for that.
Let's not forget that in e3 2011, a French Nintendo executive basically leaked that NoA were the one who didn't want to show Xenoblade at e3 hinting that NoA had no plan to release it at all (while also announcing that NoE was making bundles and stuffs to promote the game's release, because NoE know what their job is).
There is NO excuse for NoA's handling of the game that fell under operation Rainfall.

People are wary of NoA for very good reason and it probably affected WiiU's performance in the US (if ever slightly).
 

Kriken

Member
Welp, Chris Pranger was fired yesterday.

That sucks

e073068558d612e983daa5f3c09fe00e.png
 
That sucks. We usually don't hear get to hear what Nintendo employees think, and I guess people making a big deal out of it is likely the cause.
Hope he gets a employment soon
 
D

Deleted member 47027

Unconfirmed Member
Dude just had a son, too, that learned how to walk a few days ago. Brutal.
 
He seems like an overall good guy, but sometimes people just don't understand that when they work for a corporation and speak "publicly" they are, by extension of their employment, the face of the company.

Really didn't think the guy would get canned, though. More like being barred from going on podcasts and such. Hope he lands on his feet.
 

Mael

Member
If some of you wouldn't make a huge stink out of something that was known for years, I doubt he would get fired.

I'm sure Gaf is the only place that talked about this podcast and really Gaf is the place Nintendo look when they need to be sure if they fire someone or not.
Hope he lands on his feet on something even better.
 

Vena

Member
I'm sure Gaf is the only place that talked about this podcast and really Gaf is the place Nintendo look when they need to be sure if they fire someone or not.
Hope he lands on his feet on something even better.

I'm sure this narrative driven drivel of a thread had nothing to do with. I'm suuuuurrreeeee.
 

Roto13

Member
Man. I wish I could say this was surprising but it's not.

I'll just say I much preferred the charming British voices of Xenoblade compared to the usual troupe of Troy Baker, Jonny Young Bosch, Steve Blum, Yuri Lowenthal, Nolan North, Kari Whalgren, Tara Strong, etc. that we always get in NA localization.

I mean come on, those guys are seriously overplayed to the point where you can identify them so easily in most games. We seriously need some new blood in VA. I guess these guys must have a union or monopoly on game voice acting since they're always given roles.

I agree with this completely. I even like most of these guys but I'm so sick of hearing them in everything.
 

Gunstar Ikari

Unconfirmed Member
It absolutely sucks to lose a job, especially for something that is fairly harmless at the end of the day. But there are ways to state how things work without actively patronizing your customer base.
 
He posted the following on Facebook (public facing):

Hello friends and family. As many of you have probably seen, I am no longer at Nintendo. I was terminated this week due to a podcast appearance I made last Monday. It was a stupid judgment call on my part and ultimately it cost me far more than I could have imagined.

I've lost the only job I really knew or ever intended to know. Since leaving high school, I've had a singular goal in terms of a career. It got me through college and pushed me through the difficult time immediately after college where I learned just how crippling it was to have an English degree in the job market. I applied for 6 years straight for my job. Even before that, I'd made my entire identity around my hope to one day have this perfect job. I was mocked here and there as "Nintendo Boy" from maybe middle school on, but I thought that if I succeeded, it'd all be worth it.

And now it's gone and I honestly don't know how to handle myself. A central part of my personality revolves around Nintendo. Anything that I've decorated with around my house has a very clear Nintendo theme. My shirts and jackets overwhelmingly show that as well. Being able to finally feel at home at a job is a feeling I can't easily quantify. I was the guy who'd see a hastily-discarded paper towel in the men's room and pick it up, saying to myself, "This is my home, and I will keep it clean."

If we're being honest, I'm scared. Very scared. I haven't been without a job for over 4 years, and even then it was during the weird "just exiting college" part of life that everyone goes through. And back then, I was still down in Oregon near family. Living in Washington has struggled to feel normal, but I was grounded in my job. It was where I happily spent my time and saw all of my friends. With that unstuck, Washington suddenly feels alien and empty all over again.

I look around my house and see images of my son and feel such intense shame and crippling sadness. How do I share this part of my life with him? How do I cope knowing that I've failed him? Even before this I'd been struggling to want to provide better for him and my wife, knowing that due to my student loans, I wouldn't be entirely debt-free until I turned 40. That's not a hyperbole either. I'm just now barely under $100,000 in student debt and my last payment is scheduled for the same year that I turn 40. "That student debt is intimidating, but it's worth it for the end result." I've undone my end result.

I spent the last week in a miserable place once the podcast began getting coverage. I was instantly scared when a coworker poked me and said, "Hey, you're on GoNintendo." Suddenly article after article began appearing in game sites of all languages. Comments sections painted me as an idiot and the like. My Twitter started giving me hourly reminders from people meaning well and otherwise. It seemed unthinkable that I'd be let go for a single moment of poor judgment and my own misunderstandings, but here we are.

Obviously, as I'm writing this at 4 am, I don't think I have a clear goal. All I can think of is that there's so much I've put at risk. I know that if I can't find a job at least as good as this one, I won't be able to provide for my family. I've lost them their health coverage and their security. I also know that I've probably lost a good deal of my friends, just because I know how hard it can be to stay in touch with someone when the convenience of proximity is lost.

I'm so sorry to everyone. I've failed you. You believed in me and supported me and trusted me and I've failed you. I've failed me.
 

Leatherface

Member
Hey NOA, you fucktards, how about you take one for the team so we can have some more games? Let's not alienate the people who actually still support you just because you don't want to lose a little money on localization.
 
Top Bottom