gundamkyoukai
Member
The reason this is confusing is because it's a sliding scale as price drops.
You pay $12 to make the game no matter what. On a full price retail title, the retail margin is around $12 as well, so the publisher has $36.
For a $20 title however, the retailer gets around $5, so the publisher gets $3, which is about the same as a $5 title on Steam, and why console games almost never drop below $20 in stores unless they're closing out stock.
A publisher's physical versus digital margin depends on their average selling price.
This is also why publishers love DLC. It lets them sell a game for cheap and anyone who is buying a $10 DLC pack is giving them over twice as much money as they got from you buying a $20 game at the store.
Yep that is why in the future i expect games like Tales to go full DD on PSN and steam unless it start selling more on physical .