Every piece of art that replicates aspects of our world is making either an implicit or explicit commentary on our world, and as such is political.
Comments like Reggie's are frustrating because they play into what I believe most gamers view on games to be. Games are not political while obeying/portraying societal norms.
For example: An implied Mario and Princess Peach romantic relationship is completely fine and non-political, however implying a Mario and another main character romantic relationship would be seen as being political by a lot of people.
This is frustrating because it means that if you're a person of colour or a gay person or a transexual person, then the chances of a meaningful portrayal in a meaningful Nintendo game are slim to none, simply because people view your mere presence as political, when the presence of Mario or Princess peach is just as political.
Nintendo don't and shouldn't make "political" games, right?
This doesn't just extend to inclusion of people, it also goes all the way into behaviour. When any behaviour outside of hetronormative terms is seen as being outside of the norm and so "political" it greatly restricts the type of things that can be seen in games.
Princess Peach wears a big fluffy pink dress, Mario wears a pair of overalls. The last sentence is a piece of commentary on the world even if you don't believe it to be so. It's politics by portrayal.
Nintendo can make whatever games they want, they owe no one anything, but saying that there's nothing political in their games is disingenuous. What they should really say is that they don't want to use their games to challenge mainstream culture and ideas. Which again is fine.
I just don't like Nintendo contributing to a video game culture that compares the portrayal of anything out of the norm to being preached to, or having politics shoved down their throat.
A lot of so called "non-political" games are political, you just don't see it as that because it upholds and supports parts of your world that you view to be normal.
But it's all opinion right? What one picks up from it politically/socially, someone else can see something different and someone might not see anything at all, or see it, and just not care or anything in between.
So why emphasize on it? I think when people say they don't want to see politics/social commentary in their games, they mean they don't want it emphasized or focused on, which I say is a good idea as it works for everyone. Those who want to see it/ talk about it can. Those who see it but don't care or don't see it don't have to.
For instance, those who choose to care about political ideas can have the argument is Peach being a princess who gets kidnap sexist, or is it done because she's a matriarch of an entire kingdom and that's the best way to take it over (knock over the king, win the game). Those who choose not to see it or don't care enough about it will choose just to play the game. Ignore the story, characters and lore for just the gameplay because the rest doesn't matter and doesn't have to matter, it was made up for fluff. Who cares what the creator thought when they made it.
So I like Reggie's answer, keeps it open for everyone to do their own thing.
As for that last sentence. It doesn't have to be considered "normal" for someone to ignore it. Could be that they see it as "this is fiction". Or that they don't agree with it, but can ignore it for the rest of the game, there can be many reasons why they don't see it, or don't care to talk about it.