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[OdysseusVA]

I would have done something better for half the price.

 

[budpikmin]

It feels very unbalanced to me

 

[Zakalwe]

Not sure about the grey on the year digits, but I like the overall design and the colour of the E3.

 

[Santiako]

That E is really annoying.

 

[DiggyKalborn]

Really guys? This thing is a graphic design nightmare.

- That uneven stroke separating the bottom of 'E' and '3'

- The top separation stroke is a different width from the bottom between 'E' and '3'

- That weird lip they decided to tack onto the 'E'

- Having the '2018' Just sit on top of the '3,' creating an inconsistency between how the letters interact with each other (The 'E' is clearly separated from the '3')

- Altogether, that awkward stair shape is going to be so annoying for a designer to place anywhere.


I'm sure somebody got paid a shit ton for this too. I truly wonder where these humongous companies are getting their graphic designers.

 

[GlamFM]

Really guys? This thing is a graphic design nightmare.

- That uneven stroke separating the bottom of 'E' and '3'

- The top separation stroke is a different width from the bottom between 'E' and '3'

- That weird lip they decided to tack onto the 'E'

- Having the '2018' Just sit on top of the '3,' creating an inconsistency between how the letters interact with each other (The 'E' is clearly separated from the '3')

- Altogether, that awkward stair shape is going to be so annoying for a designer to place anywhere.


I'm sure somebody got paid a shit ton for this too. I truly wonder where these humongous companies are getting their graphic designers.

What he said.

This is a bad logo.

 

[Zushin]

Surprised they didn't just have a backwards capital E for the three.

 

[neurosyphilis]

I like it, the old logo was starting to get played out.

 

[Monkeyball]

From iconic logo with a history, to generic flat logo #86493642364786238463623647863786

 

[Spiritual_Chaos]

This looks bad to me.

 

[The ๖ۜBronx]

Horrible. What is that E. Poor colour choices as well.

Be interesting to see if Under Consideration pick this up.

 

[impirius]

Clearly, this was Option 3 that the designer didn't expect the client to pick

 

[PetrCobra]

Really guys? This thing is a graphic design nightmare.

- That uneven stroke separating the bottom of 'E' and '3'

- The top separation stroke is a different width from the bottom between 'E' and '3'

- That weird lip they decided to tack onto the 'E'

- Having the '2018' Just sit on top of the '3,' creating an inconsistency between how the letters interact with each other (The 'E' is clearly separated from the '3')

- Altogether, that awkward stair shape is going to be so annoying for a designer to place anywhere.


I'm sure somebody got paid a shit ton for this too. I truly wonder where these humongous companies are getting their graphic designers.

Yeah, mostly looks like a higher-up saw the proposed price calculation and said, "no way I'm paying this, my nephew can make a logo for a fraction of that price", and that's exactly what happened.

But whatever, the logo is the last thing I care about in E3.

 

[ZeroGravity]

Yup, that's a boring modern logo alright.

 

[Yoshichan]

Why is the bottom "E" expanded like that?

 

[Spiritwalker]

Not feeling it. Old one was better.

ESA could use a new one though.. yikes.

 

[The ๖ۜBronx]

Clearly, this was Option 3 that the designer didn't expect the client to pick

Always the worst gamble that rarely pays off.

 

[Vinc]

Looks good, definitely better than the previous one (though I'll miss it for nostalgic reasons).

 

[FelipeMGM]

I dig it

 

[phanphare]

I prefer Giant Bomb's E3 logo

 

[DriftingSpirit]

Neat.

 

[ieptbarakat]

This part bothers me.

 

[Mr. Phellps]

Looks fine. People complaining about it as if this atrocity was easy to work with.

 

[DiggyKalborn]

Really guys? This thing is a graphic design nightmare.

- That uneven stroke separating the bottom of 'E' and '3'

- The top separation stroke is a different width from the bottom between 'E' and '3'

- That weird lip they decided to tack onto the 'E'

- Having the '2018' Just sit on top of the '3,' creating an inconsistency between how the letters interact with each other (The 'E' is clearly separated from the '3')

- Altogether, that awkward stair shape is going to be so annoying for a designer to place anywhere.


I'm sure somebody got paid a shit ton for this too. I truly wonder where these humongous companies are getting their graphic designers.

https://imgur.com/TkYpGY3

Just whipped this up, I think this is a lot nicer, albeit simpler.

EDIT: Can't figure out how to get this link to be embedded into the post. Anybody wanna help me out?

 

[OrbOutrider]

This looks bad to me.

This disturbs me greatly.

 

[NotLiquid]

Looks fine. People complaining about it as if this atrocity was easy to work with.

They worked with it just fine for the better decade. Nothing was stopping them now.

 

[Jencks]

Old one was way better imho

 

[jennetics]

Thought I'd hate it but it's rather nice. I like it!

 

[Übermatik]

Fuck sake. Boring. Poor concept. Awful execution.

 

[aravuus]

Really guys? This thing is a graphic design nightmare.

- That uneven stroke separating the bottom of 'E' and '3'

- The top separation stroke is a different width from the bottom between 'E' and '3'

- That weird lip they decided to tack onto the 'E'

- Having the '2018' Just sit on top of the '3,' creating an inconsistency between how the letters interact with each other (The 'E' is clearly separated from the '3')

- Altogether, that awkward stair shape is going to be so annoying for a designer to place anywhere.


I'm sure somebody got paid a shit ton for this too. I truly wonder where these humongous companies are getting their graphic designers.

I'm not a designer by any means, but yeah, what this guy said. The lip on the E and the year being on top of the 3 were immediately noticeable, but not in a good way.

This part bothers me.

Fuuck I didn't even notice this first but now I can't unsee it lol

Yeah def not a fan

 

[panda-zebra]

london2012/10

 

[Bishop89]

 

[Kneefoil]

They're a bit late for the boring flat logo train. That trend has been going on for a long time now. I guess it might still take a couple of years until companies start moving away from these kinds of logos, though.

We'll be in a better place then.

 

[GoldenCrow]

The attention to detail in that is atrocious. An average graphic design student should be able to pick up all those errors in one glance.

 

[Breakage]

Looks rubbish.
Should have gone with something sleek and futuristic.

 

[ffdgh]

Looks bland.

 

[thepenguin55]

Having the '2018' Just sit on top of the '3,' creating an inconsistency between how the letters interact with each other (The 'E' is clearly separated from the '3')

I'm kind of with you on this. I like the look of the actual E3 but the 2018 text is kind of just there. Other than that, I think this logo looks fine. Kind of reminds me of the THQ logo.

It's not great, but it's still a gigantic improvement over the old one.

Also, this^^^

 

[Berordn]

It's not great, but it's still a gigantic improvement over the old one.

 

[10k]

That's odd, I thought the new logo was this.

 

[Servbot24]

The E3 part looks fine, the 2018 part looks slapped on without much thought.

I would have done something better for half the price.

Don't dilute the industry with unsustainabley low wages.

 

[OnPoint]

It's about time they updated the logo, but I don't know that this will help the show gain relevance in an increasingly changing landscape.

 

[MadMod]

london2012/10

This. Made on Microsoft Word?

 

[Reversed]

From graphics programming book cover to modern "blade game" logo.

At least is not rejected Gap logo levels of bad. It's okay-ish.

 

[FunkyDealer]

It looks like a WIP.

It seems bland but fine at first, then you start to notice the weird details. Like the unshapely middle part of the 3.

 

[nekkid]

That overlap...euw.

 

[Adam M]

Great, now they have the same logo as every other company, not iconic anymore

 

[Sephzilla]

It's not the worst but it looks like it took like 10 minutes to make

 

[red731]

Ayyyy it hurtttsss

 

[Captain Europe]

They're a bit late for the boring flat logo train. That trend has been going on for a long time now. I guess it might still take a couple of years until companies start moving away from these kinds of logos, though.

We'll be in a better place then.

Better get used to it cos I really doubt 3D is coming back... And good riddance.

 

[Massicot]

Anything is better than the old one.