Support NeoGAF

[muteki]

Too trendy.

 

[somecrazymember]

Suprised people like it. Of course it needed change but this... ugly as fuck. The 2018 on top of the E3, the font.. jeezes its bad

 

[shimon]

Simple. Meh.

 

[somecrazymember]

Clearly, this was Option 3 that the designer didn't expect the client to pick

Lol this

 

[Olinad]

That's a little too basic for my tastes, but it could be worse...

 

[oti]

What if the logo was anime like the TGS one?
What would E3 choose as its key visual each year?

 

[bosh]

E3 looks nice. 2018 looks like a lazy quick addition. Maybe center everything and move 2018 below E3?

 

[Apoc29]

 

[Spiritual_Chaos]

I think a company should always try to respect its roots and not fall for the flat modern (soon to be old?) look with just a plain sans serif.

Would rather see them just drop the 3D-effect, or try to find something new with traces left of the "original" logo in some way.

 

[tkscz]

Very meh to me, but not bad.

That sign is redundant.

 

[red731]

 

[panda-zebra]

<3

 

[Mokujin]

E kind of annoys me but it's an ok logo, certainly cleaner than the old one but not an outstanding redesign either.

Edit: Damn, I was musing about that negative space figure while reading OP, of course Gaf is fast to create a new E3 creature to make E3 bear company, good job Gaf!! /slowclap

 

[Slime]

Boo. Give me back my tacky 90s logo.

 

[AerialAir]

I'm actually okay with this, it's not too "geometric" or Helvetic-inspired design, which seems to be a non-stop trend among designers.

E kind of annoys me but it's an ok logo, certainly cleaner than the old one but not an outstanding redesign either.

I especially like the E, but hey, but to each his own, I suppose.

 

[Shadax the wizard]

Don't like it. This would be better imho:

 

[Luigiv]

Not terrible but overall I'm not a fan. That misshapen 'E' bother's me.

Edit: ^^^^^ Poster above has the right idea.

 

[The ๖ۜBronx]

I'm actually okay with this, it's not too "geometric" or Helvetic-inspired design, which seems to be a non-stop trend among designers.

It's a flat sans-serif with isolated 'cut-out' parts. It's how the trend you dislike first came around lol.

 

[Svejk]

Question is... what exactly is the negative space there?

Edit: Nevermind, Answered..

 

[The ๖ۜBronx]

Question is... what exactly is the negative space there?

Unconsidered.

 

[Mahonay]

 

[Lord Error]

Letter E looks like the blade of a bulldozer trying to push away the number 3. Negative space is - a puzzle piece? The design is OK, but unless i"m missing something, it doesn't signal any association with games, interactivity, entertainment....

Don't like it. This would be better imho:

I agree. E shape that they've chosen just rings somehow design tryhard, with no real meaning to it.

 

[GlassBurrito]

Looks like the MS-Dos logo was thrown upside down and the "O" broke off.

 

[VlaudTheImpaler]

What? no

What? yes

 

[Kneefoil]

Better get used to it cos I really doubt 3D is coming back... And good riddance.

Didn't say anything about 2D or 3D. "Flat" in this context means a minimalist design that uses simple colors, no gradients, no outlines, etc.

 

[aza]

 

[Nev]

Generic and soulless.

'Look how 2017 we are with these flats and pastels and minimalism'.

And I'm here only seeing how boring and sheeple you are.

Would rather have 90s overdesign to this garbage made in 3 minutes.

 

[jennetics]

oh man...

Nicely done lol

 

[privitsan02]

Nyehhhh.

Original was way better. Even if it was fairly "old hat" in design it was striking and felt like it embodied a playful spirit of creativity. This looks like I'm looking at every minimalist logo ever, or like it's sponsored by THQ or Bethesda or something.

The old logo looked like it was a special on Fox Kids.

 

[Tom Nook]

I like it.

 

[Q--_-]

Much better. Much,

 

[Fireflu]

I wish that was the actual logo.

 

[Blam]

This is a good change unlike ubisofts change.

 

[Akai__]

london2012/10

Oh god why...

 

[mas8705]

Plain, Simple and to the point. Not bad at all.

 

[Soul of the Beast]

That's more fitting for the gaming culture.

 

[TheGreatMightyPoo]

Shitty.

 

[Plum]

This looks bad to me.

 

[Shin-Ra]

Boobutts soothed the pain.

 

[Alex_Mexico]

Finally. The old logo looked like something straight from 2003.

2003? It looked like early computer 3D graphics you'd find in a 1996 website!

 

[Ctlead]

"Welcome to Electronic Entertainment Expo Expo!"

 

[Danny Dudekisser]

Another logo brought to you by: FONT!

When you absolutely, positively don't want to make an impression.

 

[///PATRIOT]

Blue was better.

 

[enzo_gt]

Bland, but yeah, can only go up from what they had previously.

 

[Vanguard771]

Don't like it. This would be better imho:

This is far better. In the new logo all the interaction happens on the bottom of the three and looks like an afterthought thrown in when someone complained the design was boring. If you are going to use a clean, modern font keep the overall design clean and modern.

 

[shaneo632]

Gross

 

[Bisnic]

Yep. That's an E and a 3.

 

[Rösti]

I find it uninspired. The old logo I think was much more enjoyable.

 

[2+2=5]

As always new logos are sterile and lack creativity, the old one looked old but it was unique and recognizable, logo designers apparently doesn't consider the fact that they are working for an industry where fantasy and creativity is the key and that should be reflected in their work, instead we always get logos that look like powerpoint presentation titles.

Clean and simple don't mean sterile and lacking creativity.

 

[The Albatross]

Don't like it. This would be better imho:

I agree.

As a web developer I'd be stressed out with that design... Like...it's going to take up so much space.