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Japan Is Xbox’s Fastest Growing Market - IGN
Microsoft has stated that Japan is its fastest growing gaming market, with strong popularity for the Xbox Series S.
www.ign.com
Talking to IGN Japan, Xbox’s head of the Asia region, Jeremy Hinton, said “Japan is our fastest growing market worldwide.”
“We've seen phenomenal growth within this last twelve months in Japan,” he continued. “And that's new people coming into our ecosystem, that's people signing up for Game Pass, that's people buying accessories or games on PC. So we're seeing really phenomenal growth coming out of Japan to be top of that list for us.”
“I think that we are seeing stronger demand for the Series S in Japan,” said Hinton. He noted that the price made it attractive, but also offered anecdotal evidence of it being popular due to its size. “I've certainly seen a lot of people sharing their new console purchases on Twitter talking about how cute and small and appealing that is for a lot of people. So we're definitely seeing stronger demand for that.”
“We've got more Japanese-developed content in our ecosystem now than we've had at any point within our history,” he said. He also noted the Xbox’s growing popularity in Japan’s indie scene. “I think we have more development kits with independent developers in Japan than we've ever had in our history before, and there's a lot of talent and a growing independent scene in Japan,” he said.